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I am an award-winning strategist and marketing thought leader. I have extensive J&J experience, launched over 10 multi-million dollar products to market, been part of 7 startups (2 exited), and won over 10 industry awards for my brand and marketing strategy. I have launched Peace Out Skincare for Sephora, which sold out in the first two weeks of its launch.…

Cynthia Ferngren

Brand Strategist, Marketing Strategist, Creative Director, +2

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I am an award-winning strategist and marketing thought leader. I have extensive J&J experience, launched over 10 multi-million dollar products to market, been part of 7 startups (2 exited), and won over 10 industry awards for my brand and marketing strategy. I have launched Peace Out Skincare for Sephora, which sold out in the first two weeks of its launch.…

Available to hire

Buffalo, United States

I am an award-winning strategist and marketing thought leader.

I have extensive J&J experience, launched over 10 multi-million dollar products to market, been part of 7 startups (2 exited), and won over 10 industry awards for my brand and marketing strategy. I have launched Peace Out Skincare for Sephora, which sold out in the first two weeks of its launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Strategist and Outsourced CMO at Cynthia Ferngren Consulting, LLC

August 1, 2016 - Present

Led brand foundation and brand architecture work for Kenvue brands (BAND-AID, LISTERINE, Microlax, Benadryl, Neutrogena); steered J&J Baby Innovation strategic project, including design thinking and consumer-led concept development; conducted stakeholder research, messaging, and workshop-driven campaign development for Emphasys and Stratafix; led Stratafix competitive readiness campaigns; drove market research, naming strategy, business planning, go-to-market strategy, content development, and branding; launched Peace Out Skincare for Sephora, achieving rapid sell-out.

Client Service Director/Strategy at TBG

January 1, 2016 - September 5, 2025

Led account service and strategy for a boutique digital agency, managing revenue over $3MM; pitched and won the Dell Corporate Campaign, delivering a $5MM digital media campaign and $700k in additional revenue; secured MSAs with multiple key clients; developed strategic processes to elevate offerings and guidance, driving revenue growth.

Senior Director, Studio at PMG

January 1, 2014 - September 5, 2025

Expanded company revenue by $3MM in two years; headed brand and digital strategy, including market research, positioning, and online media planning; created iOS/mobile sales suite platform, generating $2MM in sales and becoming a core client offering; led organizational restructuring to boost productivity and efficiency.

Vice President, Management Supervisor at Allergan

January 1, 2012 - September 5, 2025

Headed Dermatology portfolio totaling over $300MM in annual revenue (Botox, Aczone, Tazorac); responsibilities included pricing, positioning, brand planning, tactical execution, and forecasting; launched a national consumer CRM campaign and secured C-level buy-in for a data-driven national campaign.

Senior Vice President, Account Group Supervisor at FCB

January 1, 2008 - September 5, 2025

Led six accounts with $10MM+ in billings; guided strategic development and branding; created LevelOne, a new media division highlighted in Med Ad News as pivotal to the Draft/FCB merger; managed a cross-functional team to align creative, media, and strategy.

Brand Strategist and Outsourced CMO at Cynthia Ferngren Consulting, LLC

August 1, 2016 - Present

Led brand foundation and brand architecture for J&J brands including BAND-AID, LISTERINE, Microlax, Benadryl, and Neutrogena; directed J&J Baby Innovation strategy with design thinking, concept development, and consumer-led strategy for Emphasys and Stratafix; developed internal and external campaigns for Stelara; conducted market research, naming strategy, business planning, GTM, content development, and branding for multiple startups; launched Peace Out Skincare for Sephora, achieving a sell-out in the first two weeks.

Client Service Director/Strategy at TBG

December 31, 2016 - September 5, 2025

Led both account service and strategy for a boutique digital agency, managing revenue over $3M; won a $5M Dell Corporate Campaign and generated $700k above forecast; secured MSAs with key clients; developed a strategic process to elevate offerings, resulting in 20% revenue growth within four months.

Senior Director, Studio at PMG

December 31, 2014 - September 5, 2025

Expanded company revenue by $3M over two years; headed brand and digital strategy including market research, positioning, brand development, online media planning, social media and tactical pull-through; created iOS/mobile sales suite platform delivering $2M in sales and becoming a core client offering; led restructuring to boost productivity and efficiency.

Vice President, Management Supervisor at Allergan

December 31, 2012 - September 5, 2025

Headed Allergan Dermatology portfolio totaling over $300M in annual revenue (Botox, Aczone, Tazorac); led a breakthrough Aczone marketing campaign increasing market share and achieving a top-two brand position; created a national consumer CRM campaign with ethnicity-targeted messaging; secured C-level buy-in for a cross-channel campaign with measurable ROI.

Senior Vice President, Account Group Supervisor at FCB

December 31, 2008 - September 5, 2025

Headed six accounts with billings over $10M; led strategic development and branding for multiple brands; created LevelOne, a new media division for interactive and offline communications targeting professionals; recognized by Med Ad News as a key development in the Draft/FCB merger.

Brand Strategist and Outsourced CMO at BrandSol Agency

August 1, 2016 - Present

Led strategic development for J&J Med Tech Emphasys and Stratafix including stakeholder research, messaging, workshop development and campaign development. Led J&J Baby Innovation strategic project including design thinking, concept development and consumer research. Led Stratafix competitive readiness campaign and internal/external campaigns for Stelara, contributing to internal awards and maintaining leadership. Led market research, brand strategy, naming strategy, business planning, go-to-market strategy, content development, and branding for client companies. Launched Peace Out Skincare for Sephora, sold out in the first two weeks of launch.

Senior Director at StudioPMG

January 1, 2014 - September 5, 2025

Expanded company revenue by $3M over a two-year period. Headed brand and digital strategy including market research, positioning, brand development, online media planning, social media and tacit pull-through. Created the Sand Mobile Sales Suite platform, generating $2M in sales and becoming a core client offering. Led restructuring to increase productivity and efficiency.

Senior Vice President, Account Group Supervisor at FCB (Foote, Cone & Belding)

January 1, 2008 - September 5, 2025

Brought on board to head six accounts with billings totaling over $10M. Spearheaded strategic development and branding for all brands; provided direction and management for an account team of eight. Created LevelOne, a new media division, focusing on interactive and offline communications for professional audiences; highlighted in Med Ad News as key to merger activity.