Hi, I'm Mattia Lipuma, a marketing and content-focused professional with a passion for building international teams and driving growth in education and digital spaces. I thrive on brainstorming new ideas and turning them into actionable campaigns, with a bias for out-of-the-box thinking and strong interpersonal skills. My expertise spans digital marketing, customer interactions, and marketing initiatives that deliver measurable results. I enjoy creating data-driven content, managing campaigns across channels, and collaborating with global creators to achieve business goals.

Mattia Lipuma

Hi, I'm Mattia Lipuma, a marketing and content-focused professional with a passion for building international teams and driving growth in education and digital spaces. I thrive on brainstorming new ideas and turning them into actionable campaigns, with a bias for out-of-the-box thinking and strong interpersonal skills. My expertise spans digital marketing, customer interactions, and marketing initiatives that deliver measurable results. I enjoy creating data-driven content, managing campaigns across channels, and collaborating with global creators to achieve business goals.

Available to hire

Hi, I’m Mattia Lipuma, a marketing and content-focused professional with a passion for building international teams and driving growth in education and digital spaces. I thrive on brainstorming new ideas and turning them into actionable campaigns, with a bias for out-of-the-box thinking and strong interpersonal skills.

My expertise spans digital marketing, customer interactions, and marketing initiatives that deliver measurable results. I enjoy creating data-driven content, managing campaigns across channels, and collaborating with global creators to achieve business goals.

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Experience Level

Expert
Intermediate

Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Beginner

Work Experience

Campaign Execution Specialist at Wunderman
January 1, 2019 - September 5, 2025
Marketing automation principles consultant for Microsoft marketing campaigns with emphasis on lead nurturing, lead prioritization, lead routing and driving funnel stage progression.
Marketing & UA Coordinator at Geewa
January 1, 2020 - September 5, 2025
Set up, optimize and evaluate UA campaigns for freemium games on Meta, Ad Networks, DSP, and other media platforms.
Retail Sales Associate at Hard Rock Cafe
January 1, 2022 - September 5, 2025
Manned guest service desks, processed sales transactions and upselling opportunities to enhance guest experience.
Marketing & Business Analyst at Starting Finance
January 1, 2022 - September 5, 2025
Drove growth in the education sector through innovative digital marketing strategies; built and maintained relationships with creators and influencers; ROI-focused campaigns.
Social Media Manager & Content Creator at Freelance
January 1, 2022 - Present
Developed social media strategies, produced content, managed engagement and growth across platforms.
Account Manager at We Learn
January 1, 2024 - Present
Managed key accounts, coordinated cross-channel marketing campaigns, and monitored ROI and budgets.
Campaign Execution Specialist at Wunderman
December 31, 2019 - September 5, 2025
Marketing Automation Principles consultant for Microsoft for marketing campaign with emphasis on lead nurturing, lead prioritization, lead routing and driving funnel stage progression.
Marketing & UA Coordinator at Geewa
December 31, 2020 - September 5, 2025
Set up, optimize and evaluate UA campaigns for freemium games on Meta, Ad Networks, DSP, and other media platforms.
Marketing & Business Analyst at Starting Finance
December 31, 2022 - September 5, 2025
Driving growth in the education field through innovative digital marketing strategies.
Social Media Manager & Content Creator at Freelancer
January 1, 2022 - Present
Freelance social media management and content creation for various clients.
Account Manager at We Learn
January 1, 2024 - Present
Account management responsibilities supporting client growth and engagement.

Education

Bachelor in Communication at University of Liverpool
January 1, 2014 - January 1, 2018
Bachelor in Communication at University of Liverpool
January 1, 2014 - January 1, 2018

Qualifications

Erasmus Student Programme
January 1, 2017 - September 5, 2025
Fundamentals of Digital Marketing Certification
January 11, 2030 - September 5, 2025
Advanced Google Analytics Certification
January 11, 2030 - September 5, 2025
Inbound Marketing Certification (HubSpot)
January 11, 2030 - September 5, 2025
Social Media Marketing Certification (HubSpot)
January 11, 2030 - September 5, 2025
Social Media Content (LearnIn)
January 11, 2030 - September 5, 2025
Advanced Google Analytics
January 11, 2030 - September 5, 2025
Inbound Marketing Certification (HubSpot)
January 11, 2030 - September 5, 2025
Social Media Marketing (HubSpot)
January 11, 2030 - September 5, 2025
Keyword Research Exam (SEMrush)
January 11, 2030 - September 5, 2025
ECDL
January 11, 2030 - September 5, 2025
English C2 (EF Education First)
January 11, 2030 - September 5, 2025
Erasmus Student Programme
January 11, 2030 - September 5, 2025

Industry Experience

Software & Internet, Media & Entertainment, Education, Gaming, Retail, Professional Services