Available to hire
Hi, I’m Mattia Lipuma, a marketing and content-focused professional with a passion for building international teams and driving growth in education and digital spaces. I thrive on brainstorming new ideas and turning them into actionable campaigns, with a bias for out-of-the-box thinking and strong interpersonal skills.
My expertise spans digital marketing, customer interactions, and marketing initiatives that deliver measurable results. I enjoy creating data-driven content, managing campaigns across channels, and collaborating with global creators to achieve business goals.
Skills
Experience Level
Expert
Intermediate
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Beginner
Work Experience
Campaign Execution Specialist at Wunderman
January 1, 2019 - September 5, 2025Marketing automation principles consultant for Microsoft marketing campaigns with emphasis on lead nurturing, lead prioritization, lead routing and driving funnel stage progression.
Marketing & UA Coordinator at Geewa
January 1, 2020 - September 5, 2025Set up, optimize and evaluate UA campaigns for freemium games on Meta, Ad Networks, DSP, and other media platforms.
Retail Sales Associate at Hard Rock Cafe
January 1, 2022 - September 5, 2025Manned guest service desks, processed sales transactions and upselling opportunities to enhance guest experience.
Marketing & Business Analyst at Starting Finance
January 1, 2022 - September 5, 2025Drove growth in the education sector through innovative digital marketing strategies; built and maintained relationships with creators and influencers; ROI-focused campaigns.
Social Media Manager & Content Creator at Freelance
January 1, 2022 - PresentDeveloped social media strategies, produced content, managed engagement and growth across platforms.
Account Manager at We Learn
January 1, 2024 - PresentManaged key accounts, coordinated cross-channel marketing campaigns, and monitored ROI and budgets.
Campaign Execution Specialist at Wunderman
December 31, 2019 - September 5, 2025Marketing Automation Principles consultant for Microsoft for marketing campaign with emphasis on lead nurturing, lead prioritization, lead routing and driving funnel stage progression.
Marketing & UA Coordinator at Geewa
December 31, 2020 - September 5, 2025Set up, optimize and evaluate UA campaigns for freemium games on Meta, Ad Networks, DSP, and other media platforms.
Marketing & Business Analyst at Starting Finance
December 31, 2022 - September 5, 2025Driving growth in the education field through innovative digital marketing strategies.
Social Media Manager & Content Creator at Freelancer
January 1, 2022 - PresentFreelance social media management and content creation for various clients.
Account Manager at We Learn
January 1, 2024 - PresentAccount management responsibilities supporting client growth and engagement.
Education
Bachelor in Communication at University of Liverpool
January 1, 2014 - January 1, 2018Bachelor in Communication at University of Liverpool
January 1, 2014 - January 1, 2018Qualifications
Erasmus Student Programme
January 1, 2017 - September 5, 2025Fundamentals of Digital Marketing Certification
January 11, 2030 - September 5, 2025Advanced Google Analytics Certification
January 11, 2030 - September 5, 2025Inbound Marketing Certification (HubSpot)
January 11, 2030 - September 5, 2025Social Media Marketing Certification (HubSpot)
January 11, 2030 - September 5, 2025Social Media Content (LearnIn)
January 11, 2030 - September 5, 2025Advanced Google Analytics
January 11, 2030 - September 5, 2025Inbound Marketing Certification (HubSpot)
January 11, 2030 - September 5, 2025Social Media Marketing (HubSpot)
January 11, 2030 - September 5, 2025Keyword Research Exam (SEMrush)
January 11, 2030 - September 5, 2025ECDL
January 11, 2030 - September 5, 2025English C2 (EF Education First)
January 11, 2030 - September 5, 2025Erasmus Student Programme
January 11, 2030 - September 5, 2025Industry Experience
Software & Internet, Media & Entertainment, Education, Gaming, Retail, Professional Services
Skills
Experience Level
Expert
Intermediate
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