I am a results-driven marketer with an MBA and a passion for branding and growth. I blend strategic thinking with hands-on execution to help brands build momentum across markets, from Sri Lanka to the UAE, with a track record across marketing consultancy, digital marketing and content creation. Currently pursuing the Chartered Marketer designation (CIM) in the UK and holding a Certified Brand Strategist credential from SLIM, I’m committed to continuous learning and applying global best practices to help organizations achieve measurable outcomes. I thrive in cross-functional teams and enjoy turning data-driven insights into growth opportunities.

Hasitha Madubashana Masakorala

I am a results-driven marketer with an MBA and a passion for branding and growth. I blend strategic thinking with hands-on execution to help brands build momentum across markets, from Sri Lanka to the UAE, with a track record across marketing consultancy, digital marketing and content creation. Currently pursuing the Chartered Marketer designation (CIM) in the UK and holding a Certified Brand Strategist credential from SLIM, I’m committed to continuous learning and applying global best practices to help organizations achieve measurable outcomes. I thrive in cross-functional teams and enjoy turning data-driven insights into growth opportunities.

Available to hire

I am a results-driven marketer with an MBA and a passion for branding and growth. I blend strategic thinking with hands-on execution to help brands build momentum across markets, from Sri Lanka to the UAE, with a track record across marketing consultancy, digital marketing and content creation.

Currently pursuing the Chartered Marketer designation (CIM) in the UK and holding a Certified Brand Strategist credential from SLIM, I’m committed to continuous learning and applying global best practices to help organizations achieve measurable outcomes. I thrive in cross-functional teams and enjoy turning data-driven insights into growth opportunities.

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Language

Sinhala, Sinhalese
Fluent
English
Fluent

Work Experience

Territory Manager at Litro Gas Lanka Ltd
December 31, 2019 - December 31, 2019
Managed regional sales, marketing and distribution strategies to drive growth and market share across the assigned territory.
Territory Manager at Litro Gas Lanka Ltd
December 31, 2019 - September 6, 2025
Managed a geographic sales territory, driving sales, marketing and customer relationships.
Territory Manager at Litro Gas Lanka Ltd
December 31, 2019 - September 6, 2025
Led regional sales and marketing activities; built distribution networks and achieved market growth in Sri Lanka's gas sector.
Freelance Marketing Consultant at Various clients including Rasika Gem & Jewelry; Seyansa Gas Distributors; Ravindu Super; Climbers Scaffolding LLC UAE; Achievers Corporate Solutions Ltd
January 1, 2019 - November 17, 2025
Marketing, digital marketing, branding and business development consulting for a diverse client base across Sri Lanka and UAE.
Territory Manager at Litro Gas Lanka Ltd
January 1, 2019 - January 1, 2019
Managed sales and marketing activities for the territory across Sri Lanka, focusing on growth, channel development, and stakeholder relations.
Freelance Marketing Consultant at Various clients (Rasika Gem & Jewelry; Seyansa Gas Distributors; Ravindu Super; Climbers Scaffolding LLC UAE; Achievers Corporate Solutions Ltd)
January 1, 2019 - November 17, 2025
Freelance marketing consultancy focusing on marketing, digital marketing, branding and business development for multiple clients across Sri Lanka and the UAE.
Territory Manager at Litro Gas Lanka Ltd
January 1, 2019 - September 16, 2025
Managed regional sales and marketing activities across Sri Lanka to drive growth in gas distribution.
Marketing Consultant (Freelance) at Various Clients (Rasika Gems & Jewellery; Siyansa Gas Distributors; Ravindu Super; Climbers Scaffolding LLC, UAE; Achievers Corporate Solutions Ltd.)
January 1, 2019 - Present
Freelance marketing consultant delivering marketing, digital marketing, branding and business development strategies for multiple clients.
Marketing Consultant at Freelance – Multiple Clients (Rasika Gems & Jewellery; Seyansa Gas Distributors; Ravindu Super; Climbers Scaffolding LLC UAE; Achievers Corporate Solutions Ltd)
January 1, 2019 - Present
Marketing, digital marketing, branding and business development services provided to multiple clients.
Freelance Marketing Consultant
January 1, 2019 - Present
Provided marketing consulting services, including marketing strategy, digital marketing, branding, and business development for multiple clients (Rasika Gem & Jewelry, Seyansa Gas Distributors, Ravindu Super, Climbers Scaffolding LLC UAE, Achievers Corporate Solutions Ltd).
Territory Manager at Litro Gas Lanka Ltd
January 1, 2019 - September 6, 2025
Led sales and marketing activities for the territory; developed go-to-market strategies, built relationships with retailers and distributors, and drove market growth.
Freelance Marketing Consultant at Various Clients (Rasika Gem & Jewelry; Seyansa Gas Distributors; Ravindu Super; Climbers Scaffolding LLC UAE; Achievers Corporate Solutions Ltd)
January 1, 2019 - Present
Marketing, digital marketing, branding and business development for multiple clients across Sri Lanka and UAE; development and execution of growth-oriented strategies, campaigns and brand development.
Medical Delegate at A Baur & Company
December 31, 2016 - December 31, 2016
Liaised with healthcare professionals to promote and sell pharmaceutical products; executed clinical and promotional campaigns.
Medical Delegate at ABaur & Company
December 31, 2016 - September 6, 2025
Promoted pharmaceutical products to healthcare professionals and managed sample distribution and trainings.
Medical Delegate at ABaur & Company
December 31, 2016 - September 6, 2025
Promoted pharmaceutical products, conducted product presentations to healthcare professionals, and supported sales targets.
Medical Delegate at ABaur & Company
January 1, 2016 - January 1, 2016
Supplying pharmaceutical products; executing marketing and sales strategies; maintaining relationships with healthcare professionals.
Medical Delegate at A Baur & Company
January 1, 2016 - September 16, 2025
Promoted pharmaceutical products to healthcare professionals and supported sales targets.
Medical Delegate at ABaur & Company
January 1, 2016 - September 6, 2025
Promoted pharmaceutical products, engaged with healthcare professionals, and implemented promotional campaigns to support product adoption.
Sales & Marketing Executive at Chello Dairy Products
December 31, 2015 - December 31, 2015
Implemented sales strategies, marketing campaigns and brand development across product lines.
Sales & Marketing Executive at Chello Dairy Products
December 31, 2015 - September 6, 2025
Handled sales and marketing activities for dairy products and brand promotion.
Sales & Marketing Executive at Chello Dairy Products
December 31, 2015 - September 6, 2025
Handled sales and marketing campaigns for dairy products; executed promotional activities and channel management.
Sales & Marketing Executive at Chello Dairy Products
January 1, 2015 - January 1, 2015
Led sales and marketing initiatives, brand campaigns, and product launches.
Sales & Marketing Executive at Chello Dairy Products
January 1, 2015 - September 16, 2025
Led sales and marketing initiatives for dairy product lines.
Sales & Marketing Executive at Chello Dairy Products
January 1, 2015 - September 6, 2025
Managed sales and marketing initiatives for dairy products; supported brand building, channel development and market expansion.
Account Executive / Marketing Executive at F M Derana
December 31, 2014 - December 31, 2014
Supported marketing and communications initiatives for the organization, including campaigns and stakeholder engagement.
Account Executive / Marketing Executive at FM Derana
December 31, 2014 - September 6, 2025
Supported marketing and account activities for the Derana media group.
Account Executive / Marketing Executive at FM Derana
December 31, 2014 - September 6, 2025
Managed accounts and marketing initiatives for the Derana media network; executed marketing campaigns across multiple platforms.
Account Executive / Marketing Executive at FMDerana
January 1, 2014 - January 1, 2014
Handled client accounts and marketing activities; supported brand campaigns and promotions.
Account Executive / Marketing Executive at FM Derana
January 1, 2014 - September 16, 2025
Handled accounts and marketing activities for media/entertainment projects.
Account Executive / Marketing Executive at FM Derana
January 1, 2014 - September 6, 2025
Handled client accounts and marketing activities; supported campaigns and brand communications.

Education

MBA at University of Sunderland, UK
January 11, 2030 - September 6, 2025
Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - September 6, 2025
Chartered Marketer (Final Stage) at CIM, UK
January 11, 2030 - September 6, 2025
Chartered Brand Strategist at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - September 6, 2025
MBA at University of Sunderland, UK
January 11, 2030 - September 6, 2025
Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - September 6, 2025
Chartered Marketer designation (CIM) – final stage at Chartered Institute of Marketing (CIM), UK
January 11, 2030 - September 6, 2025
Certified Brand Strategist at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - September 6, 2025
MBA at University of Sunderland, UK
January 11, 2030 - September 6, 2025
Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - September 6, 2025
G.C.E. Advanced Level at Sri Lanka
January 1, 2012 - December 31, 2012
G.C.E. Ordinary Level at Sri Lanka
January 1, 2009 - December 31, 2009
Chartered Marketer designation (CIM) at Chartered Institute of Marketing (CIM), UK
January 11, 2030 - September 6, 2025
Certified Brand Strategist at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - September 6, 2025
MBA at University of Sunderland, UK
January 11, 2030 - September 16, 2025
Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - September 16, 2025
Chartered Marketer (CIM) at Chartered Institute of Marketing (CIM), UK
January 11, 2030 - September 16, 2025
MBA at University of Sunderland, UK
January 11, 2030 - November 17, 2025
Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - November 17, 2025
Chartered Marketer (CIM) – Final Stage at Chartered Institute of Marketing (CIM), UK
January 11, 2030 - November 17, 2025
MBA at University of Sunderland, UK
January 11, 2030 - November 17, 2025
Postgraduate Diploma in Marketing at Sri Lanka Institute of Marketing (SLIM)
January 11, 2030 - November 17, 2025

Qualifications

G.C.E. Advanced Level
January 1, 2012 - January 1, 2012
G.C.E. Ordinary Level
January 1, 2009 - January 1, 2009
Chartered Brand Strategist
January 11, 2030 - September 6, 2025
MBA
January 11, 2030 - September 6, 2025
Postgraduate Diploma in Marketing
January 11, 2030 - September 6, 2025
Chartered Marketer designation (CIM)
January 11, 2030 - September 6, 2025
Certified Brand Strategist
January 11, 2030 - September 6, 2025
G.C.E. Advanced Level
January 1, 2012 - December 31, 2012
G.C.E. Ordinary Level
January 1, 2009 - December 31, 2009
Certified Brand Strategist (SLIM)
January 11, 2030 - September 6, 2025
Chartered Marketer designation (CIM)
January 11, 2030 - September 6, 2025
G.C.E Advanced Level
January 11, 2030 - January 1, 2012
G.C.E Ordinary Level
January 11, 2030 - January 1, 2009
Chartered Marketer (CIM)
January 11, 2030 - September 16, 2025
Chartered Marketer (CIM) – Final Stage
January 11, 2030 - November 17, 2025
Certified Brand Strategist (SLIM)
January 11, 2030 - November 17, 2025
Chartered Marketer designation (CIM), UK
January 11, 2030 - November 17, 2025
Certified Brand Strategist (SLIM)
January 11, 2030 - November 17, 2025

Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment, Retail, Professional Services, Education, Energy & Utilities, Wholesale & Distribution