Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a user-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable digital solutions in financial services, EdTech, and SaaS. I thrive at turning complex problems into simple, delightful experiences through product strategy, UX research, and system design. I excel at coordinating cross-functional teams, running rapid usability tests, and shaping roadmaps that balance user needs with business goals. I'm fluent in EN/IT/FR/ES and bring strong collaboration across stakeholders to deliver measurable outcomes.…I'm a user-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable digital solutions in financial services, EdTech, and SaaS. I thrive at turning complex problems into simple, delightful experiences through product strategy, UX research, and system design. I excel at coordinating cross-functional teams, running rapid usability tests, and shaping roadmaps that balance user needs with business goals. I'm fluent in EN/IT/FR/ES and bring strong collaboration across stakeholders to deliver measurable outcomes.

Florencia Zanovello

Product Designer, UX Designer, UI Designer, +2





I'm a user-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable digital solutions in financial services, EdTech, and SaaS. I thrive at turning complex problems into simple, delightful experiences through product strategy, UX research, and system design. I excel at coordinating cross-functional teams, running rapid usability tests, and shaping roadmaps that balance user needs with business goals. I'm fluent in EN/IT/FR/ES and bring strong collaboration across stakeholders to deliver measurable outcomes.…I'm a user-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable digital solutions in financial services, EdTech, and SaaS. I thrive at turning complex problems into simple, delightful experiences through product strategy, UX research, and system design. I excel at coordinating cross-functional teams, running rapid usability tests, and shaping roadmaps that balance user needs with business goals. I'm fluent in EN/IT/FR/ES and bring strong collaboration across stakeholders to deliver measurable outcomes.

Available to hire

I’m a user-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable digital solutions in financial services, EdTech, and SaaS. I thrive at turning complex problems into simple, delightful experiences through product strategy, UX research, and system design.

I excel at coordinating cross-functional teams, running rapid usability tests, and shaping roadmaps that balance user needs with business goals. I’m fluent in EN/IT/FR/ES and bring strong collaboration across stakeholders to deliver measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

French

Intermediate

Spanish; Castilian

Fluent

Work Experience

Senior UX UI Product Designer (Team Lead) at Moneysurfers

February 1, 2025 - Present

Led the design of Apps and Courses for a finance education platform, improving activation rates by 25%. Led user research and usability testing to validate UX decisions. Improved onboarding, engagement, and conversion in Agile sprints. Supported product roadmap, priorities, and stakeholder alignment. Ran UX audits with Google Analytics, Hotjar, and user feedback.

Senior UX UI Product Designer at GOOD GDS

March 1, 2024 - Present

Built UX/UI strategies for entrepreneurs and digital startups. Specialized in Squarespace, online courses, service sales, and mentoring platforms. Delivered multilingual websites, landing pages, and presentations optimized for SEO, accessibility (WCAG), and user retention.

Senior UX/UI Product Designer (Lead) at AVALOQ

July 1, 2022 - March 1, 2024

Led product design for Client Lifecycle Management tools for major banking clients (Vontobel, Raiffeisen). Facilitated workshops with stakeholders and delivery teams to define features and flows. Designed scalable UX patterns for Front Office tools (SAP, SaaS, BPaaS).

UX Product Designer at DONTOUCH

January 1, 2022 - June 1, 2022

Improved onboarding UX by redesigning user flows based on research insights. Collaborated with product and development teams in Agile sprints. Created wireframes and prototypes in Figma to support faster iteration.

Head UX Product Designer & Content Manager at Digital Virgo (Digital Virgo Group)

January 1, 2007 - December 1, 2021

Led UX/UI strategy and design for B2C and VAS web/mobile platforms across LATAM and Europe, using Agile methodologies to launch scalable MVPs. Managed cross-functional design and content teams in Argentina and Chile, aligning user experience with business goals across international markets. Conducted UX research, benchmarking, and competitive analysis to drive product optimization. Oversaw global content operations: contract negotiation, provider management (Sony Music, gaming, kids content), and platform integration. Directed brand identity, corporate communication design, and digital catalog strategy for mobile and online services.

Senior Graphic Designer at LineW

September 1, 2004 - November 1, 2006

Specialized in packaging and visual identity design for major consumer brands including Clorox, General Mills, Salentein Vineyards, Tonel Privado, and Buenos Aires Zoo. Led end-to-end design processes, from concept development to final production, ensuring high-impact packaging aligned with brand positioning. Created brochures, 2D/3D visuals, motion graphics, and point-of-sale displays to support marketing and retail strategies. Collaborated with cross-functional teams to deliver consistent brand experiences across product lines.