Florencia Zanovello

Available to hire

I'm a user-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable digital solutions in financial services, EdTech, and SaaS.

About

I’m a user-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable digital solutions in financial services, EdTech, and SaaS. I thrive at turning complex problems into simple, delightful experiences through product strategy, UX research, and system design.

I excel at coordinating cross-functional teams, running rapid usability tests, and shaping roadmaps that balance user needs with business goals. I’m fluent in EN/IT/FR/ES and bring strong collaboration across stakeholders to deliver measurable outcomes.

  • 21 years' experience
  • Joined September 2025

Languages

  • ItalianFluent
  • EnglishFluent
  • FrenchIntermediate
  • Spanish; CastilianFluent

Industry experience

  • Financial Services
  • Education
  • Software & Internet
  • Media & Entertainment
  • Professional Services

More experts in Como, Italy

Work experience· 6 roles

Senior UX UI Product Designer (Team Lead) · MoneysurfersFeb 2025 – Present · 1 yr 10 mos

Led the design of Apps and Courses for a finance education platform, improving activation rates by 25%. Led user research and usability testing to validate UX decisions. Improved onboarding, engagement, and conversion in Agile sprints. Supported product roadmap, priorities, and stakeholder alignment. Ran UX audits with Google Analytics, Hotjar, and user feedback.

Senior UX UI Product Designer · GOOD GDSMar 2024 – Present · 2 yrs 9 mos

Built UX/UI strategies for entrepreneurs and digital startups. Specialized in Squarespace, online courses, service sales, and mentoring platforms. Delivered multilingual websites, landing pages, and presentations optimized for SEO, accessibility (WCAG), and user retention.

Senior UX/UI Product Designer (Lead) · AVALOQJul 2022 – Mar 2024 · 1 yr 9 mos

Led product design for Client Lifecycle Management tools for major banking clients (Vontobel, Raiffeisen). Facilitated workshops with stakeholders and delivery teams to define features and flows. Designed scalable UX patterns for Front Office tools (SAP, SaaS, BPaaS).

UX Product Designer · DONTOUCHJan 2022 – Jun 2022 · 6 mos
Head UX Product Designer & Content Manager · Digital Virgo (Digital Virgo Group)Jan 2007 – Dec 2021 · 15 yrs
Senior Graphic Designer · LineWSep 2004 – Nov 2006 · 2 yrs 3 mos

Certifications and awards

Bachelor’s Degree in Graphic Design1997 – 2001
Postgraduate Degree in Marketing2001 – 2002
Master’s in Communication Graphic Design2007
Professional Scrum Master Certification2030 – 2026

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