Executive Connection Planning at MINDSHARE

Managed the full campaign execution lifecycle from planning to optimization, aligned with client business objectives for a large global FM CG account. Spearheaded media planning initiatives across digital, TV, radio, and events, driving over 10% improvement in digital and offline exposure. Partnered closely with clients as a strategic advisor, strengthening relationships and delivering high-impact media recommendations and executions. Managed a high-value portfolio of client investments, ensuring alignment with contractual deliverables and achieving KPI targets. Conducted in-depth market research and competitive analysis to inform channel strategies and identify white-space opportunities.

Digital Marketing Freelance (remote) at NEOGEN

Conducted detailed performance analysis and A/B testing to optimize ad creatives and bidding strategies for Meta and TikTok, increasing conversion rates by 30%. Performed market research and competitor analysis to inform content strategies for campaign development, contributing to GMV growth. Managed budgets across project campaigns, achieving 5% improvement in cost efficiency while maintaining brand and marketing objectives.

Digital Marketing Supervisor at POLYTRON

Developed and executed comprehensive brand strategies to drive a new product launch aligned with organizational objectives, resulting in a 100% increase in social media brand awareness. Partnered with creative and media agencies to deliver high-impact engagement plans for new-launch campaigns, boosting digital media exposure. Oversaw budget allocation across multiple marketing activities to ensure efficient resource use and achieved 99% of KPI targets. Conducted consumer insights and provided actionable recommendations to refine brand communication and improve campaign effectiveness.

Digital Marketing Executive at SOMETHINC

Collaborated with cross-functional teams to maintain brand consistency, increasing brand awareness and profitability by 15%. Analyzed sales performance and optimized marketing strategies using data insights, resulting in a 20% GMV increase. Monitored and analyzed large-scale e-commerce campaigns, delivering actionable insights that improved ROI by 10%. Managed multi-market campaigns across Indonesia, Singapore, and Malaysia, driving a 100% GMV increase through targeted digital strategies. Worked with the marketing team to align SEO, SEM, and social media, contributing to a 5% lift in lead conversions through integrated initiatives.

Digital Marketing Specialist at ORANG TUA GROUP

Led multiple brand collaboration projects with external partners to enhance credibility and brand awareness, achieving a 40% increase in social media exposure. Collaborated with social media creative agencies to design high-impact engagement content for 13 brand initiatives, ensuring messaging consistency and resonance in communication, resulting in 10% social media growth. Managed end-to-end project management for product awareness initiatives across multiple brands, delivering 25% digital exposure across 3 brands. Conducted competitive monitoring and analysis to identify emerging trends and inform strategic decisions. Supported new product category innovations with brand teams, increasing market share by 3% through effective digital strategies and project management.

Executive Connection Planning at MINDSHARE

Managed full campaign execution lifecycle from planning, execution to optimization aligned with client business objectives for a large global FM CG client; spearheaded media planning initiatives across digital, TV, radio and events, driving over 10% improvement in digital and offline media exposure; partnered with clients as strategic advisor, strengthening relationships and delivering high-impact media recommendations and executions; managed a high-value portfolio of client investments achieving 99% of KPI targets; conducted in-depth market research and competitive analysis to inform campaign strategies across channels and identify whitespace opportunities.

Digital Marketing Freelance (remote) at NEOGEN

Conducted detailed performance analysis and A/B testing to optimize ad creatives and bidding strategies for Meta and TikTok, increasing conversion rate by 30%; performed market research and competitive analysis to optimize content strategies for further campaign development, resulting in GMV growth; managed budgets across project campaigns, achieving 5% cost efficiency while aligning with brand and marketing objectives.

Digital Marketing Supervisor at POLYTRON

Developed and executed comprehensive brand strategies to drive new product launch that aligned with organizational objectives, driving a 100% increase in social media brand awareness; partnered with creative and media agencies to deliver high-impact engagement plans for new product launch campaigns resulting in 100% increase in digital media exposure; managed budgets across multiple marketing activities ensuring efficient resource use and achieving 99% of KPI targets; conducted consumer insight analysis and provided actionable recommendations to refine brand communication and improve campaign effectiveness.

Digital Marketing Specialist at ORANG TUA GROUP

Led multiple brand collaboration projects with external partners to enhance credibility and brand awareness, achieving 40% increase in social media exposure; designed high-impact engagement content for 13 brands initiatives, ensuring consistency across messaging and 10% social media growth; managed end-to-end product awareness initiatives across channels across multiple brands, resulting in 25% digital exposure; conducted competitive monitoring and analysis to identify emerging trends and inform strategic decision-making; supported new product category innovations with the brand team, increasing market share by 3% through effective digital strategies and project management.