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Hi, I'm Arlita Ulya Kusuma, a Kuala Lumpur-based professional blending journalism, content creation, and digital marketing. I enjoy turning data and storytelling into practical strategies—crafting compelling articles, managing editorial calendars, and running targeted ads on Meta and Google to help brands connect with their audiences. With experience ranging from frontline reporting to strategic marketing, I thrive in collaborative environments and relish opportunities to learn new platforms and deliver measurable results. When I’m not working, I stay curious about media trends and enjoy sharing insights that help teams grow.…Hi, I'm Arlita Ulya Kusuma, a Kuala Lumpur-based professional blending journalism, content creation, and digital marketing. I enjoy turning data and storytelling into practical strategies—crafting compelling articles, managing editorial calendars, and running targeted ads on Meta and Google to help brands connect with their audiences. With experience ranging from frontline reporting to strategic marketing, I thrive in collaborative environments and relish opportunities to learn new platforms and deliver measurable results. When I’m not working, I stay curious about media trends and enjoy sharing insights that help teams grow.

ARLITA ULYA KUSUMA

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Hi, I'm Arlita Ulya Kusuma, a Kuala Lumpur-based professional blending journalism, content creation, and digital marketing. I enjoy turning data and storytelling into practical strategies—crafting compelling articles, managing editorial calendars, and running targeted ads on Meta and Google to help brands connect with their audiences. With experience ranging from frontline reporting to strategic marketing, I thrive in collaborative environments and relish opportunities to learn new platforms and deliver measurable results. When I’m not working, I stay curious about media trends and enjoy sharing insights that help teams grow.…Hi, I'm Arlita Ulya Kusuma, a Kuala Lumpur-based professional blending journalism, content creation, and digital marketing. I enjoy turning data and storytelling into practical strategies—crafting compelling articles, managing editorial calendars, and running targeted ads on Meta and Google to help brands connect with their audiences. With experience ranging from frontline reporting to strategic marketing, I thrive in collaborative environments and relish opportunities to learn new platforms and deliver measurable results. When I’m not working, I stay curious about media trends and enjoy sharing insights that help teams grow.

Available to hire

Hi, I’m Arlita Ulya Kusuma, a Kuala Lumpur-based professional blending journalism, content creation, and digital marketing. I enjoy turning data and storytelling into practical strategies—crafting compelling articles, managing editorial calendars, and running targeted ads on Meta and Google to help brands connect with their audiences.

With experience ranging from frontline reporting to strategic marketing, I thrive in collaborative environments and relish opportunities to learn new platforms and deliver measurable results. When I’m not working, I stay curious about media trends and enjoy sharing insights that help teams grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Meta Marketing Pro, SBG, Accelerate Program at Concentrix Malaysia

July 1, 2022 - Present

Collaborated with Meta’s Pro Team to help Southeast Asian small businesses connect with customers and grow through personalized advertising on Meta platforms (Facebook, Instagram, WhatsApp, Messenger). Identified sales opportunities via telephone and email, providing pre- and post-sales support and presenting tailored solutions aligned with business goals. Shared critical product insights and revenue trends, and promoted success stories to demonstrate product value and expand advertiser adoption.

Digital Marketing Lead at PT MEDITRANS GLOBAL

June 1, 2022 - September 6, 2025

Identified trends and insights to optimize spend and performance. Executed Facebook and Google Ads campaigns and managed social media (Instagram, Facebook, LinkedIn). Analyzed web traffic and social analytics, collaborating with sales, affiliate, and marketplace teams to improve website traffic and sales.

Newspaper and Online Journalist at PT MALANG INTERMEDIA PRESS (Jawa Pos Radar Malang)

April 1, 2021 - September 6, 2025

Responsible for issues and data research for news articles; conducted interviews with public figures or experts; transcribed interviews; wrote articles on local and national issues; attended press conferences and prepared articles based on press releases; worked closely with the news team, photographers, and editors.

Editor and Content Writer at Hallo Media Network (Hallo Malang)

December 1, 2021 - September 6, 2025

Monitored daily Google Trends and competitor articles to stay on top of trends. Wrote and edited articles on local and national issues for online media; analyzed website traffic with Google Analytics; reported performance in weekly meetings.