Directed content for 12+ SaaS product launches and homepage messaging refreshes, boosting adoption by 23%. Built brand training and messaging alignment across global teams. Led cross-functional brand strategy with product, design, and marketing to deliver scalable brand systems; accelerated in-market CTR lift and customer engagement.

Director, Global Content Marketing at Comment Sold

September 30, 2023 - September 6, 2025

Led global content marketing strategy and content transformation across multi-channel campaigns for the enterprise space; drove platform-wide content transformation during the shift to enterprise offerings; managed content audits and built a unified brand voice across 7,000+ B2B influencers and merchants; achieved an 18% CTR lift and 30% growth in sales conversion.

Associate Creative Director (Contract) at Edelman

February 28, 2021 - September 6, 2025

Directed content and brand storytelling for campaigns; collaborated with cross-functional teams including product, design, and marketing; led content alignment across external and internal stakeholders.

Lead Brand Refresh & Content Lead at InComm / American Express / Walmart

March 31, 2020 - September 6, 2025

Led brand refresh and content strategy for InComm and client campaigns with American Express and Walmart; developed narrative frameworks and improved engagement across channels.

Sr. Copywriter (Contract) at Kimberly-Clark

April 1, 2021 - September 6, 2025

Conducted content audits; rewrote UX and brand copy during a key product launch; collaborated with legal, marketing, and customer experience teams to ensure channel-consistent content across touchpoints.