Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing strategist and campaign storyteller with a deep instinct for visual flow, brand emotion, and idea execution. I shape concepts into campaigns by blending strategy, creative thinking, and fast, design-led execution. My background spans event marketing, lifestyle branding, and concept development — turning brand goals into stories that resonate. I lead small teams (4–5 pax) with clarity and calm — making firm decisions while protecting creative flow. As a big-picture thinker, I align brand strategy with emotional truth and purpose. Hands-on with Canva and AI tools, I turn ideas into clean, pitch-ready visuals quickly and efficiently.…I’m a marketing strategist and campaign storyteller with a deep instinct for visual flow, brand emotion, and idea execution. I shape concepts into campaigns by blending strategy, creative thinking, and fast, design-led execution. My background spans event marketing, lifestyle branding, and concept development — turning brand goals into stories that resonate. I lead small teams (4–5 pax) with clarity and calm — making firm decisions while protecting creative flow. As a big-picture thinker, I align brand strategy with emotional truth and purpose. Hands-on with Canva and AI tools, I turn ideas into clean, pitch-ready visuals quickly and efficiently.

Vimei Tay

Brand Strategist, Marketing Strategist, Creative Director, +2





I’m a marketing strategist and campaign storyteller with a deep instinct for visual flow, brand emotion, and idea execution. I shape concepts into campaigns by blending strategy, creative thinking, and fast, design-led execution. My background spans event marketing, lifestyle branding, and concept development — turning brand goals into stories that resonate. I lead small teams (4–5 pax) with clarity and calm — making firm decisions while protecting creative flow. As a big-picture thinker, I align brand strategy with emotional truth and purpose. Hands-on with Canva and AI tools, I turn ideas into clean, pitch-ready visuals quickly and efficiently.…I’m a marketing strategist and campaign storyteller with a deep instinct for visual flow, brand emotion, and idea execution. I shape concepts into campaigns by blending strategy, creative thinking, and fast, design-led execution. My background spans event marketing, lifestyle branding, and concept development — turning brand goals into stories that resonate. I lead small teams (4–5 pax) with clarity and calm — making firm decisions while protecting creative flow. As a big-picture thinker, I align brand strategy with emotional truth and purpose. Hands-on with Canva and AI tools, I turn ideas into clean, pitch-ready visuals quickly and efficiently.

Available to hire

I’m a marketing strategist and campaign storyteller with a deep instinct for visual flow, brand emotion, and idea execution. I shape concepts into campaigns by blending strategy, creative thinking, and fast, design-led execution. My background spans event marketing, lifestyle branding, and concept development — turning brand goals into stories that resonate. I lead small teams (4–5 pax) with clarity and calm — making firm decisions while protecting creative flow. As a big-picture thinker, I align brand strategy with emotional truth and purpose. Hands-on with Canva and AI tools, I turn ideas into clean, pitch-ready visuals quickly and efficiently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Department, PR, Marketing & Customer Management at Boehringer Ingelheim

December 31, 2024 - September 6, 2025

Led the Malaysia PR, marketing and customer management function, aligning cross‑functional teams to drive brand recall and customer engagement. Implemented innovative event and activation strategies, elevated creative standards, and protected creative flow while delivering evidence-based results.

Campaign Lead – For Your Sweetheart (FYS) Campaign at Boehringer Ingelheim Malaysia

December 31, 2024 - September 6, 2025

Co-developed a viral content campaign with healthcare professionals to support HbA1c testing; deployed nationwide with measurable outcomes in digital and field engagement.

Event & Brand Lead – SP Forum 2023 (BE.A.T) at Boehringer Ingelheim

December 31, 2023 - September 6, 2025

Created a creative BE.A.T theme for the forum, integrating multi-channel messaging to drive attendee engagement and reinforce product messaging.

Event Manager – MOH Summit 2023: Back to the Future at Boehringer Ingelheim

December 31, 2023 - September 6, 2025

Produced an immersive, future-facing theme for a high-profile summit, coordinating cross-team delivery and on-site execution.

Event Director – Transformation Wall & Cost-Saving Initiatives (National Conference 2024) at Boehringer Ingelheim

December 31, 2024 - September 6, 2025

Led a key internal conference branding and activation program, delivering cost-efficient, high-impact experiences with scalable assets.

Event Manager – Empire Summit: Love is in the Air (Nov 2023) Concept at Boehringer Ingelheim

November 30, 2023 - September 6, 2025

Designed and executed an immersive event concept, coordinating logistics, branding, and partner engagement to amplify brand presence.

Head of Marketing, APX Travel & Events Sdn Bhd at APX Travel & Events Sdn Bhd

March 31, 2017 - September 6, 2025

Led marketing for a travel & events portfolio, shaping brand narratives and driving client engagement across events and campaigns.

Freelance Event Manager at Freelance / Self-Employed

December 31, 2017 - September 6, 2025

Directed immersive, high-end travel and corporate experiences for global clients, from budgeting and vendor coordination to on-site execution and post-event evaluation.