I am a marketing and business consultant with extensive experience in CRM marketing, Email marketing, social media marketing, project management and general marketing. I have worked across industries from the entertainment industry such as Podcasts, Production companies Authors, Gaming developers, pharmaceutical and education. I am very organised, self-motivated and friendly, and I enjoy collaborating with teams to deliver effective marketing strategies. In my spare time I prioritise health and fitness, and I love activities like daily walks, gym sessions and paddleboarding when the weather is nice.

Kate McCabe

I am a marketing and business consultant with extensive experience in CRM marketing, Email marketing, social media marketing, project management and general marketing. I have worked across industries from the entertainment industry such as Podcasts, Production companies Authors, Gaming developers, pharmaceutical and education. I am very organised, self-motivated and friendly, and I enjoy collaborating with teams to deliver effective marketing strategies. In my spare time I prioritise health and fitness, and I love activities like daily walks, gym sessions and paddleboarding when the weather is nice.

Available to hire

I am a marketing and business consultant with extensive experience in CRM marketing, Email marketing, social media marketing, project management and general marketing. I have worked across industries from the entertainment industry such as Podcasts, Production companies Authors, Gaming developers, pharmaceutical and education. I am very organised, self-motivated and friendly, and I enjoy collaborating with teams to deliver effective marketing strategies. In my spare time I prioritise health and fitness, and I love activities like daily walks, gym sessions and paddleboarding when the weather is nice.

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Language

English
Fluent

Work Experience

Marketing and Business Consultant at Kaylem Consultancy Ltd
May 1, 2024 - Present
Marketing and business consultant with extensive experience in CRM marketing, Email marketing, social media marketing, and project management across entertainment, gaming, pharmaceutical and education sectors.
Email Marketing Manager at Frontier Developments
December 31, 2023 - September 6, 2025
Joined as Email Marketing Assistant, promoted to Email Marketing Manager; managed email campaigns, briefs and plans for key beats/releases, list management, segmentation and campaign reporting; oversaw platform transition and cross-team collaboration.
Email Marketing Assistant at Frontier Developments
September 30, 2022 - September 6, 2025
Supported email marketing activities, wrote briefs and plans for key beats, collaborated with product managers, managed budgets and coordinated across teams.
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - September 6, 2025
Plan, manage and execute automation and manual campaigns using HubSpot for 8 brands; implement GDPR standards; build email workflows; train and manage the team; clean data and document processes.
Associate Practitioner at Public Health England
May 31, 2022 - September 6, 2025
Lead COVID-19 outbreak response inbox; manage outbreaks in prisons, care homes and hospitals; recruit and train team; develop training materials and incident response processes.
Business Support Officer & Training at Public Health England
August 31, 2021 - September 6, 2025
COVID-19 operations support; development of training documentation; induction training; inbox management and crisis management.
Marketing Executive at Royal Society of Chemistry (via Agency)
December 31, 2019 - September 6, 2025
Marketing executive covering the US market; coordinate with stakeholders and delivery teams to support campaigns; manage multiple projects and ensure timely delivery.
Marketing Events Executive at Royal Society of Chemistry (via Agency)
December 31, 2017 - September 6, 2025
Assisted with arranging large chemistry conferences and career advice events, including registrations, venue bookings and lecturer logistics.
Client Liaison Coordinator/Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - September 6, 2025
Managed a portfolio of 300 rental properties; coordinated property viewings, tenant communications, repairs, and reports; covered team duties as needed.
Marketing Events Executive at FOSS LLC
August 31, 2010 - September 6, 2025
Marketing events executive for Dubai-based operations; development of marketing collateral and event campaigns.
Purchase Ledger Clerk at J B Shropshire & Sons
December 31, 2009 - September 6, 2025
Daily financial administration; invoicing, supplier payments, credit control and journal entries with budget responsibility.
Dance Teacher and Business Owner at Self-employed (Bodywork Dance Company)
August 31, 2018 - September 6, 2025
Performing arts teacher and entrepreneur running dance classes; planning and marketing events; exam administration and parent/teacher liaison.
Marketing and Business Consultant at Kaye McCabe Consultancy Ltd
May 1, 2024 - Present
Marketing and business consultant with extensive experience in CRM marketing, Email marketing, social media marketing, project management and general marketing. Worked across industries including entertainment (podcasts), production companies, authors, gaming developers, pharmaceutical and education.
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - September 6, 2025
Planned, managed and executed automation and manual campaigns for the CEG Brand and Partners using HubSpot; implemented GDPR standards, built email workflows, cleaned data, documented processes, and led CRM project onboarding.
Email Marketing Manager at Frontier Developments
December 31, 2023 - September 6, 2025
Led email marketing & CRM changes, built emails for Frontier and Frontier Foundry titles, created lists and campaigns, tracked KPIs, produced reports, and oversaw the migration from Acoustic to HubSpot Marketing Hub; project managed CRM implementation.
Email Marketing Assistant at Frontier Developments
September 30, 2022 - September 6, 2025
Wrote briefs and marketing plans, budgeting, built relationships with product managers, developed creative ideas and plans for key beats and releases.
Associate Practitioner at Public Health England
August 31, 2021 - September 6, 2025
COVID-19 response role leading outbreak management and coordinating a team responsible for outbreaks in prisons, care homes, hospitals and high-risk workplaces; led training and process development.
Marketing Executive at Royal Society of Chemistry (via Agency)
December 31, 2019 - September 6, 2025
Marketing campaigns targeting the U.S. market; coordinating with colleagues across America, China and India; tracking campaign activity and delivering on deadlines.
Marketing Events Executive at Royal Society of Chemistry (via Agency)
December 31, 2017 - September 6, 2025
Organised chemistry conference events and career advice events, including registrations, venue bookings and lecturer accommodations.
Client Liaison Coordinator/Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - September 6, 2025
Portfolio management of 300 rental properties, property viewings, marketing brochures, repairs coordination and reporting.
Marketing Events Executive at FOSS LLC
August 31, 2010 - September 6, 2025
Marketing events executive for Dubai-based operations.
Purchase Ledger Clerk at J B Shropshire & Sons
December 31, 2009 - September 6, 2025
Daily financial administration, invoicing, supplier payments, credit control and journal entries with budget responsibility.
Marketing and Business Consultant at Kaylem Consultancy Ltd
May 1, 2024 - Present
Marketing and business consultant with extensive experience in CRM marketing, Email marketing, social media marketing, project management and general marketing. Worked across industries including entertainment (podcasts), production companies, authors, gaming developers, pharmaceutical and education. A full-time consultant seeking new projects, whether adding a team member for ongoing work or delivering end-to-end marketing and business initiatives.
Email Marketing Manager at Frontier Developments
December 31, 2023 - September 6, 2025
CRM and marketing automation lead responsible for planning, executing and optimising email campaigns, KPI reporting, audience segmentation, and lead generation. Led a CRM transition project from Acoustic to HubSpot across multiple titles; collaborated with product teams to drive launches and key beats.
Email Marketing Assistant at Frontier Developments
August 31, 2022 - September 6, 2025
Joined the Digital Marketing team to support briefs, marketing plans, budgeting, and stakeholder collaboration for campaigns across Frontier titles (e.g., Jurassic World Evolution 2, Planet Zoo, Planet Coaster, F1 Manager 2022).
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - September 6, 2025
Planned, managed and executed automation and manual campaigns using HubSpot across 8 brands; led CRM operations, GDPR compliance, onboarding, and documentation. Built customer journeys and facilitated the selection/implementation of a new CRM system; data cleaning and workflow development.
Associate Practitioner / COVID-19 Response Lead at Public Health England
August 31, 2021 - September 6, 2025
Led COVID-19 outbreak response inbox and teams; recruited and trained a new team to manage outbreaks in prisons, care homes, hospitals and high-risk workplaces; delivered incident response training and branding updates; produced training materials and process documentation; provided 7-days-a-week inbox coverage.
Marketing Executive at Royal Society of Chemistry (via Agency)
December 1, 2019 - September 6, 2025
Marketing campaigns for the US market; coordination with colleagues in America, China and India; campaign execution, data support, CRM coordination (Sage Act), events planning and partner collaboration.
Client Liaison Coordinator / Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - September 6, 2025
Managed a portfolio of around 300 rental properties; conducted property visits, viewings and EPC coordination; produced marketing brochures and reports; liaised with property management and contractors.
Dance Teacher / Business Owner at Bodywork Dance Company
August 31, 2018 - September 6, 2025
Self-employed dance teacher with long-term contract work and running own dance classes across the Cambridgeshire region; involved in planning, marketing and examinations for dance students.
Purchase Ledger Clerk at J. B. Shropshire & Sons
December 1, 2009 - September 6, 2025
Daily financial administration; supplier payments, invoicing, credit control and journals; budget responsibility of around 1 million pounds; liaison with clients, farm managers and accountants.
Marketing Manager at FOSS LLC Dubai
August 1, 2010 - September 6, 2025
Marketing events planning and execution; website and collateral development; PR activities; CRM database maintenance; partner marketing and joint initiatives; brand consistency.
Marketing Events Executive at Royal Society of Chemistry (via Agency)
December 31, 2017 - September 6, 2025
Supported large conferences and career events; registrations, venue bookings and speaker arrangements.
Marketing and Business Consultant at Kate McCabe Consultancy Ltd
May 1, 2024 - November 24, 2025
Marketing and business consultant with extensive experience in CRM marketing, Email marketing, social media marketing, project management and general marketing. Works across entertainment, podcasts, production, authors, gaming, pharmaceutical and education sectors. Highly organised, self-motivated and friendly, seeking new projects to assist with marketing and business initiatives.
Email Marketing Manager at Frontier Developments
December 31, 2023 - December 31, 2023
CRM and marketing automation specialist responsible for planning, building and optimizing email campaigns across Frontier titles; led CRM initiatives, content creation for emails, and KPI reporting. Managed a 9-month project to migrate from Acoustic to HubSpot Marketing Hub and coordinated across product teams.
Email Marketing Assistant at Frontier Developments
August 31, 2022 - August 31, 2022
Joined as Email Marketing Assistant in May 2022, supporting briefs, marketing plans and relationships with product managers; contributed to campaign execution and email design.
CRM & Automation Specialist at Cambridge Education Group
May 31, 2024 - May 31, 2024
Plan, manage and execute automation and manual campaigns across multiple brands using HubSpot; implement GDPR standards, manage email workflows, data clean-up, and documentation; lead CRM system evaluation and onboarding for multiple brands.
Associate Practitioner at Public Health England
May 31, 2022 - May 31, 2022
Lead COVID-19 response inbox; manage outbreaks across prisons, care homes, hospitals and high-risk workplaces; recruit and train a new incident response team; coordinate crisis management and deliver training materials.
Business Support Officer & Training at Public Health England
August 31, 2021 - August 31, 2021
COVID-19 operations support; inbox management, crisis response, training documentation and delivery; support induction and onboarding processes; branding updates for communications.
Marketing Executive at Royal Society of Chemistry (Via Agency)
December 31, 2019 - December 31, 2019
Led marketing campaigns for the US; liaised with teams in America, China and India; managed project workflows, data and communications for campaigns.
Client Liaison Coordinator / Client Relationship Manager at Savills Cambridge Residential Lettings
August 31, 2018 - August 31, 2018
Managed a portfolio of ~300 rental properties; conducted property visits, viewings, and inspections; coordinated repairs and communications with tenants and management.
Marketing Events Executive at Royal Society of Chemistry
December 31, 2017 - December 31, 2017
Assisted in arranging large chemistry conferences and career advice events; managed registrations, venue bookings and lecturer arrangements.
Purchase Ledger Clerk at J B Shropshire & Sons
December 31, 2009 - December 31, 2009
Daily financial administration for a major farming operation; invoicing, supplier payments, credit control and journal entries with £1m annual budget responsibility.
Marketing Events Executive at FOSS LLC
August 31, 2010 - August 31, 2010
Marketing events and campaign support in Dubai/UAE; website maintenance, marketing collateral, P.R. management and event coordination.

Education

GCSE at Cottenham Village College
January 1, 2000 - January 1, 2005
GCSE at Cottenham Village College
January 1, 2005 - January 1, 2006
Diploma in Musical Theatre at Cottenham Village College
January 11, 2030 - September 6, 2025
Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2020 - September 6, 2025
Diploma in Musical Theatre at Cottenham Village College
January 1, 2000 - January 1, 2005
Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2020 - September 6, 2025
GCSE at Cottenham Village College
January 1, 2000 - January 1, 2005
Diploma in Musical Theatre at Cottenham Village College
January 11, 2030 - September 6, 2025
Professional Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2020 - December 31, 2020
G.C.S.E. at Cottenham Village College
January 1, 2000 - December 31, 2005
Diploma in Musical Theatre at Cottenham Village College
January 11, 2030 - November 24, 2025

Qualifications

Professional Diploma in Digital Marketing
January 1, 2020 - September 6, 2025
Email Marketing Certification (HubSpot)
January 1, 2022 - September 6, 2025
Email Marketing Certification (HubSpot)
January 1, 2022 - September 6, 2025
Email Marketing certification
January 1, 2022 - September 6, 2025
Professional Diploma in Digital Marketing
January 1, 2020 - September 6, 2025
Email Marketing Certification (HubSpot)
January 1, 2022 - November 24, 2025
Professional Diploma in Digital Marketing
January 1, 2020 - December 31, 2020

Industry Experience

Media & Entertainment, Professional Services, Education, Gaming, Software & Internet, Life Sciences, Healthcare