I am a Communication Designer with 7+ years of end-to-end creative production across publication design, brand identity, illustration, character/mascot design, packaging, and social content systems. I currently serve as the sole designer and curriculum architect for a national-scale disaster-risk initiative at Pathfinder International, where design output is deployed across 91 schools and reaches 3,000+ students nationally, with publications recognized and published internationally and showcased in Brazil, Southeast Asia, and the US. Alongside this role, I run a seven-year freelance practice delivering branding, packaging, UX/UI concepts, and campaign design for commercial and FMCG clients such as Khaadi, Smart Sauces, Soya Supreme, and Shoop Noodles. I build visual systems that work across English, Urdu, and Sindhi, and I own projects from concept through print- or production-ready files.…

Nida Qadir Qureshi

I am a Communication Designer with 7+ years of end-to-end creative production across publication design, brand identity, illustration, character/mascot design, packaging, and social content systems. I currently serve as the sole designer and curriculum architect for a national-scale disaster-risk initiative at Pathfinder International, where design output is deployed across 91 schools and reaches 3,000+ students nationally, with publications recognized and published internationally and showcased in Brazil, Southeast Asia, and the US. Alongside this role, I run a seven-year freelance practice delivering branding, packaging, UX/UI concepts, and campaign design for commercial and FMCG clients such as Khaadi, Smart Sauces, Soya Supreme, and Shoop Noodles. I build visual systems that work across English, Urdu, and Sindhi, and I own projects from concept through print- or production-ready files.…

Available to hire

I am a Communication Designer with 7+ years of end-to-end creative production across publication design, brand identity, illustration, character/mascot design, packaging, and social content systems. I currently serve as the sole designer and curriculum architect for a national-scale disaster-risk initiative at Pathfinder International, where design output is deployed across 91 schools and reaches 3,000+ students nationally, with publications recognized and published internationally and showcased in Brazil, Southeast Asia, and the US.

Alongside this role, I run a seven-year freelance practice delivering branding, packaging, UX/UI concepts, and campaign design for commercial and FMCG clients such as Khaadi, Smart Sauces, Soya Supreme, and Shoop Noodles. I build visual systems that work across English, Urdu, and Sindhi, and I own projects from concept through print- or production-ready files.

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Skills

Experience Level

Language

English
Fluent
Urdu
Advanced
Sindhi
Advanced

Work Experience

Communication Designer at Mezaan Advertising
January 1, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Freelance Graphic Designer at Vendor for brands
January 1, 2020 - Present
Designed creative visuals, campaigns, and art projects for brands including Khaadi. Conducted design workshops and creative sessions, integrating practical art techniques with digital tools.
Educator at Generation’s School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal events. Organized and managed Creative Week activities, exhibitions, and event execution.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoting engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen the organization’s advocacy efforts. Created assessment reports that provided actionable insights to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Communication Designer at Mezaan Advertising
December 31, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Vendor / Freelance Designer at Self-employed / Freelance
January 1, 2020 - Present
Designed creative visuals, campaigns, and art projects for brands including Khaadi. Conducted design workshops and creative sessions, integrating practical art techniques with digital tools.
Educator at Generation's School
December 31, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal events. Organized and managed Creative Week activities, exhibitions, and event execution.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoting engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen the organization’s advocacy efforts. Created assessment reports that provided actionable insights to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Communication Designer at Mezaan Advertising
January 1, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Vendor for Brands at Self-employed
January 1, 2020 - Present
Designed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Educator at Generation’s School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal events. Organized and managed Creative Week activities, exhibitions, and event execution.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoting engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen the organization’s advocacy efforts. Created assessment reports that provided actionable insights to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Communication Designer at Mezaan Advertising
January 1, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed advertising campaigns.
Vendor at Brands (various)
January 1, 2020 - Present
Designed creative visuals, campaigns, and art projects for brands including Khaadi.
Educator at Generation’s School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal events. Organized Creative Week activities, exhibitions, and event execution.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoted engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen advocacy efforts. Created assessment reports that provided actionable insights to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Communication Designer (Intern) at Mezaan Advertising
December 31, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Designer / Brand Designer at Vendor for brands
January 1, 2020 - Present
Designed creative visuals, campaigns, and art projects for brands including Khaadi.
Educator at Generation’s School
December 31, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal events. Organized and managed Creative Week activities, exhibitions, and event execution.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children, promoted engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen advocacy efforts. Created assessment reports that provided actionable insights to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoting engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen the organization’s advocacy efforts. Created assessment reports that provided actionable insights to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Vendor at Vendor for Brands
January 1, 2020 - Present
Designed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Educator at Generation’s School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal events. Organized and managed Creative Week activities, exhibitions, and event execution.
Intern at Mezaan Advertising
December 31, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Communication Designer at Mezaan Advertising
January 1, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and produced creative advertising campaigns for brands, strengthening brand communication across print and digital media. Collaborated with cross-functional teams to deliver engaging assets, including work for Khaadi.
Educator at Generation’s School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal exhibitions.
Vendor for brands at Various brands
January 1, 2020 - Present
Designed creative visuals, campaigns, and art projects for brands, including branding workshops and digital tool integration. Delivered design sessions and collaborated with clients to produce impactful assets across channels.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoting engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen advocacy. Created assessment reports to improve program performance and contributed to curriculum development for disaster risk management initiatives.
Communication Designer at Mezaan Advertising
January 1, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Brand Designer / Vendor for brands
January 1, 2020 - Present
Designed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Educator at Generation’s School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led and won art projects for inter-school and internal events. Organized and managed Creative Week activities, exhibitions, and event execution.
Consultant / Education Specialist at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoting engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen the organization’s advocacy efforts. Created assessment reports that provided actionable insights to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Communication Designer at Mezaan Advertising
January 1, 2019 - September 6, 2025
Developed branding and visual campaigns; conceptualized and developed creative advertising campaigns; created campaign visuals and branding assets for clients.
Vendor for brands
January 1, 2020 - Present
Designed visuals and campaigns for brands as outsourced vendor; collaborated with teams to deliver branding assets.
Educator at Generation's School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format; managed elementary classrooms; integrated creativity and social-emotional development; led Creative Week activities.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed interactive storybook and guidebook for school-aged children; developed policy briefs to support evidence-based decision-making and strengthen advocacy efforts; created assessment reports and contributed to curriculum design for the School-Based Disaster Risk Management project.
Communication Designer at Mezaan Advertising
January 1, 2019 - September 6, 2025
Developed branding and visual campaigns, enhancing client visibility through creative design. Conceptualized and developed creative advertising campaigns.
Educator at Generation’s School
January 1, 2025 - September 6, 2025
Planned and delivered lessons aligned with the British Council format. Managed elementary classrooms, integrating creativity and visual expression into teaching. Provided social-emotional support and led student development initiatives. Led art projects for inter-school and internal events. Organized Creative Week activities, exhibitions, and event execution.
Vendor for brands
January 1, 2020 - Present
Developed branding and visual campaigns for brands.
Consultant at Pathfinder International
January 1, 2024 - Present
Designed an interactive storybook and guidebook tailored for school-aged children (13–14 years), promoting engagement and learning through creative educational tools. Developed policy briefs to support evidence-based decision-making and strengthen advocacy efforts. Created assessment reports to improve program performance and strategy. Contributed to curriculum design for the School-Based Disaster Risk Management (SBDRM) Project, aligning content with child-centered learning and resilience-building objectives.
Lead Design Consultant & Curriculum Architect at Pathfinder International
June 1, 2024 - Present
Sole designer and curriculum architect for a national-scale disaster-risk initiative; designed and laid out all 9 modules of the SBDRM Guidebook and companion trilingual storybook (English, Urdu, Sindhi). Materials deployed across 91 schools, reaching 3,000+ students; publications recognized internationally and showcased in Brazil, Southeast Asia, and the US. Designed the 2025 closing annual report for Project Surmi, translating program data into an international donor-ready document. Developed multi-hazard visual toolkits, infographics, and data-visualization assets for endline assessments to ensure visual consistency across iconography, illustration, and data design.
Freelance Graphic, Brand & Digital Designer at Self-Employed
January 1, 2018 - Present
End-to-end branding, packaging, UX/UI concepts, and social content design for commercial and FMCG clients. Projects include the Food Mood social dining app concept (UX/UI + brand), packaging for Saeed Ghani’s Ubtan line, and ongoing social content for brands like Smart Sauces, Soya Supreme, Shoop Noodles, and Chapter 2. Led visual rollouts for Khaadi campaigns and created commissioned social-cause work (Pasbaan, Reimagined Classics).
Curriculum Designer & Primary English Teacher at Huzaifa Public School
February 1, 2019 - March 1, 2024
Built a custom library of illustrated worksheets, activity books, flashcards, and storyboarding templates to raise institutional visual standards. Designed and facilitated a faculty workshop on Visual Storytelling for Primary Classrooms and produced remote digital learning content during COVID-19 disruptions.
Communication Designer at Mezaan Advertising
January 1, 2018 - January 1, 2019
Developed brand collateral, campaign assets, and OOH design supporting client brand positioning across advertising concepts.
Design Intern (Seasonal) at Khaadi — Chapter 2 & MAK Global
January 1, 2018 - January 1, 2018
Supported senior design teams through high-volume commercial production cycles in graphic design and social media content.

Education

Bachelor of Science in Communication Design – Visual Studies at Karachi University
January 1, 2015 - January 1, 2018
GCE O Levels at The City School
January 1, 2009 - January 1, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
BS in Communication Design – Visual Studies at Karachi University
January 1, 2015 - December 31, 2018
GCE O Levels at The City School
January 1, 2009 - December 31, 2011
Intermediate at HEC
January 1, 2012 - December 31, 2014
BS in Communication Design – Visual Studies at Karachi University
January 1, 2015 - January 1, 2018
GCE O Levels at The City School
January 1, 2009 - January 1, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
BS in Communication Design – Visual Studies at Karachi University
January 1, 2015 - January 1, 2018
GCE O Levels at The City School
January 1, 2009 - January 1, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
BS in Communication Design – Visual Studies at Karachi University
January 1, 2015 - December 31, 2018
GCE O Levels at The City School
January 1, 2009 - December 31, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
BS Communication Design – Visual Studies at Karachi University
January 1, 2015 - December 31, 2018
GCE O Levels at The City School
January 1, 2009 - December 31, 2011
Intermediate at HEC
January 1, 2012 - December 31, 2014
BS Communication Design – Visual Studies at Karachi University
January 1, 2015 - January 1, 2018
GCE O Levels at The City School
January 1, 2009 - January 1, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
BS Communication Design – Visual Studies at Karachi University
January 1, 2015 - January 1, 2018
GCE O Levels at The City School
January 1, 2009 - January 1, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
BS in Communication Design – Visual Studies at Karachi University
January 1, 2015 - January 1, 2018
GCE O Levels at The City School
January 1, 2009 - January 1, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
BS in Communication Design – Visual Studies at Karachi University
January 1, 2015 - January 1, 2018
GCE O Levels at The City School
January 1, 2009 - January 1, 2011
Intermediate at HEC
January 1, 2012 - January 1, 2014
Bachelor of Science — Communication Design at University of Karachi
January 11, 2030 - January 1, 2018

Qualifications

Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Classroom Management Certification – British Council
January 1, 2024 - September 6, 2025
Early Professional Development (EPD) – British Council
January 1, 2024 - September 6, 2025
Teacher Training Workshops – Generation’s School
January 1, 2024 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Bachelor of Science in Communication Design
January 11, 2030 - September 6, 2025
Classroom Management Certification
January 11, 2030 - September 6, 2025
Early Professional Development Certification
January 11, 2030 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
BS in Communication Design
January 11, 2030 - September 6, 2025
Classroom Management Certification
January 11, 2030 - September 6, 2025
Early Professional Development Certification
January 11, 2030 - September 6, 2025
Classroom Management Certification
January 1, 2024 - September 6, 2025
Early Professional Development (EPD)
January 1, 2024 - September 6, 2025
Teacher Training Workshops
January 1, 2024 - September 6, 2025
Integrating Climate Change in Planning & Programming
January 1, 2026 - July 2, 2026
Partner Schools ‘Getting Started’ Certificate
January 1, 2024 - July 2, 2026
Open Educational Resources (OER) Development
January 1, 2023 - July 2, 2026
Certificate of Facilitation — Visual Storytelling for Primary Classrooms
January 1, 2023 - July 2, 2026
Teacher of the Year
January 1, 2021 - July 2, 2026
3rd Place, University of Karachi Thesis Awards — Dyslexia Screening Toolkit
January 1, 2018 - July 2, 2026

Industry Experience

Non-Profit Organization, Education, Retail, Media & Entertainment, Professional Services, Consumer Goods, Other, Software & Internet

Skills

Experience Level