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I am an entrepreneurial marketing executive with extensive experience in B2C marketing, eCommerce, and AdTech. I’ve helped startups and large organizations scale growth through data-driven strategies, cross-functional leadership, and hands-on execution. I thrive at the intersection of product thinking and disruptive technologies, crafting integrated marketing programs that drive tangible results. Over the years I’ve led marketing teams at Digikala, Takhfifan, Netbarg, Digistyle, PayamGostar, Farakav, and others, developing budgets, campaigns, and go-to-market strategies that align with business goals. I love building teams, mentoring talent, and translating complex ideas into clear, actionable plans that deliver measurable growth.…I am an entrepreneurial marketing executive with extensive experience in B2C marketing, eCommerce, and AdTech. I’ve helped startups and large organizations scale growth through data-driven strategies, cross-functional leadership, and hands-on execution. I thrive at the intersection of product thinking and disruptive technologies, crafting integrated marketing programs that drive tangible results. Over the years I’ve led marketing teams at Digikala, Takhfifan, Netbarg, Digistyle, PayamGostar, Farakav, and others, developing budgets, campaigns, and go-to-market strategies that align with business goals. I love building teams, mentoring talent, and translating complex ideas into clear, actionable plans that deliver measurable growth.

Shayan Tawabi

Marketing Strategist, Growth Marketer, Brand Strategist, +6

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I am an entrepreneurial marketing executive with extensive experience in B2C marketing, eCommerce, and AdTech. I’ve helped startups and large organizations scale growth through data-driven strategies, cross-functional leadership, and hands-on execution. I thrive at the intersection of product thinking and disruptive technologies, crafting integrated marketing programs that drive tangible results. Over the years I’ve led marketing teams at Digikala, Takhfifan, Netbarg, Digistyle, PayamGostar, Farakav, and others, developing budgets, campaigns, and go-to-market strategies that align with business goals. I love building teams, mentoring talent, and translating complex ideas into clear, actionable plans that deliver measurable growth.…I am an entrepreneurial marketing executive with extensive experience in B2C marketing, eCommerce, and AdTech. I’ve helped startups and large organizations scale growth through data-driven strategies, cross-functional leadership, and hands-on execution. I thrive at the intersection of product thinking and disruptive technologies, crafting integrated marketing programs that drive tangible results. Over the years I’ve led marketing teams at Digikala, Takhfifan, Netbarg, Digistyle, PayamGostar, Farakav, and others, developing budgets, campaigns, and go-to-market strategies that align with business goals. I love building teams, mentoring talent, and translating complex ideas into clear, actionable plans that deliver measurable growth.

Available to hire

I am an entrepreneurial marketing executive with extensive experience in B2C marketing, eCommerce, and AdTech. I’ve helped startups and large organizations scale growth through data-driven strategies, cross-functional leadership, and hands-on execution. I thrive at the intersection of product thinking and disruptive technologies, crafting integrated marketing programs that drive tangible results.

Over the years I’ve led marketing teams at Digikala, Takhfifan, Netbarg, Digistyle, PayamGostar, Farakav, and others, developing budgets, campaigns, and go-to-market strategies that align with business goals. I love building teams, mentoring talent, and translating complex ideas into clear, actionable plans that deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Persian

Fluent

English

Advanced

Work Experience

Partner | Creator at SecretAlphaX

February 1, 2021 - Present

Co-founded and led an NFT and crypto advertising business managing two major Twitter accounts and Discord community. Delivered ~20K to $40K monthly revenue through advertising and subscription sales. Developed growth strategies and digital campaigns increasing user engagement by over 50%.

Director Of Marketing And Digital at Farakav

April 1, 2023 - September 6, 2025

Directed marketing for Farakav Holding, overseeing platforms including Anten and Varzesh3. Advised CEO and senior management on business operations and growth initiatives. Developed growth strategies and digital campaigns increasing Anten's traffic, leads and revenue up to 60 percent.

Marketing Director at Takhfifan / Netbarg

November 1, 2022 - September 6, 2025

Led a marketing team of 20+ at Iran’s largest group-buying website. Managed eCommerce marketing, communications, and online media strategies.

Marketing Director at First Eurasia eCommerce (1st.co.com)

March 1, 2021 - September 6, 2025

Oversaw marketing for leading CRM software PayamGostar and related portfolios with a team of 10+. In a short period, hit the annual lead generation targets resulting in helping sales team close deals and make the target happen.

Digital Advertising Manager at Digikala Group

February 1, 2020 - September 6, 2025

Leading Digital Advertising Team at Digikala Group (Digikala, Digistyle, Fidibo): Paid Media, SEM, Programmatic, PPC, Retargeting, Social Ads and other Paid Channels. Focusing on driving and directing massive targeted traffic on specific pages where needed, creating big retargeting audiences and optimizing ROAS.

Paid Marketing Manager at DIGISTYLE

February 1, 2019 - September 6, 2025

Marketing Manager handling paid campaigns and performance marketing.

Marketing Manager at DMC

February 1, 2018 - September 6, 2025

Marketing Manager of DMC, responsible for planning, development, and execution of clients' Sales and Marketing campaigns. Executing and launching projects for clients like Digistyle, and other startups.

Digital Marketing Specialist at Reyhoon

January 1, 2017 - September 6, 2025

Overseeing the planning, and execution of the organization's Marketing initiatives. Negotiated and dealt with agencies for Marketing campaign planning and executions. Responsible for managing all channels: SEO/SEM, Display Advertising, Content Marketing, Social Media, Email Marketing etc.

Partner | Creator at SecretAlphaX

February 1, 2021 - Present

Co-founded and led an NFT and crypto advertising business; managed two major Twitter accounts and Discord community; delivered ~20K to $40K monthly revenue through advertising and subscription sales; developed growth strategies and digital campaigns increasing user engagement by over 50%.

Director Of Marketing And Digital at Farakav Holding

September 1, 2023 - September 9, 2025

Directed marketing for Farakav Holding, overseeing platforms including Anten, Varzesh3; advised CEO and senior management on business operations and growth initiatives; developed growth strategies and digital campaigns increasing Anten's traffic, leads and revenue up to 60 percent.

Marketing Director at Takhfifan / Netbarg

August 1, 2022 - September 9, 2025

Led a marketing team of 20+ at Iran’s largest group-buying website; managed eCommerce marketing, communications, and online media strategies.

Marketing Director at First Eurasia eCommerce (1st.co.com)

July 1, 2020 - September 9, 2025

Oversaw marketing for leading CRM software PayamGostar and related portfolios with a team of 10+; in a short period, hit the annual lead generation targets supporting sales and closing deals.

Digital Advertising Manager at Digikala Group

February 1, 2019 - September 9, 2025

Led Digital Advertising Team at Digikala Group (Digikala, Digistyle, Fidibo): Paid Media, SEM, Programmatic, PPC, Retargeting, and other Paid Channels; focused on driving targeted traffic and optimizing ROAS.

Paid Marketing Manager at DIGISTYLE

February 1, 2018 - September 9, 2025

Marketing Manager overseeing digital campaigns and channels.