Rich J. Witmer

Currently advising select manufacturing, B2B, and technology clients while seeking next full-time leadership role. Provide strategic marketing leadership, define go-to-market strategies, and help clients accelerate growth while exploring a senior marketing leadership opportunity.

Led global marketing and communications for a $2.6B+ family-owned semiconductor distributor. Launched an ABM-based demand-gen engine with email campaigns, landing pages, and lead magnets, achieving 65-90% open rates and securing 20 key in-person meetings ahead of product launch. Directed Brand, PR, Digital, Social, Content, Lead Gen, PPC, and Events; partnered with C-suite on messaging and brand alignment. Post-relaunch, site performance improved with 42% faster page loads, 16% lower bounce, and 95% longer session duration. Managed agencies and a global team of 14, including five new people managers. Grew LinkedIn followers from 19K to 102K (441%).

Owned all marketing functions at a $6M provider of hardware/software for the energy and chemical sectors. Rebuilt brand and digital strategy across two units, leveraging SEO, PPC, CRM automation, and content to drive quality leads. Pivoted event strategy during COVID by launching a 3D product gallery generating 1,000 new prospects. Created product messaging and sales enablement tools for GTM of a new product launch. Increased multi-channel social following by 22% through a unified brand voice.