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I am a visionary marketing leader with 15+ years of experience shaping and executing high-impact initiatives across B2B and technical organizations. I excel at building marketing programs from the ground up and modernizing Martech ecosystems to drive revenue and brand growth in dynamic categories. I thrive in both early-stage ventures and established enterprises, unifying cross-functional teams across agencies, product, sales, and customer success to accelerate growth in complex markets. My approach blends strategic vision with hands-on execution, focusing on demand engine optimization, digital transformation, and ABM. I leverage AI-driven Martech, data analytics, and measurable performance metrics to accelerate growth while mentoring teams to reach their full potential.…I am a visionary marketing leader with 15+ years of experience shaping and executing high-impact initiatives across B2B and technical organizations. I excel at building marketing programs from the ground up and modernizing Martech ecosystems to drive revenue and brand growth in dynamic categories. I thrive in both early-stage ventures and established enterprises, unifying cross-functional teams across agencies, product, sales, and customer success to accelerate growth in complex markets. My approach blends strategic vision with hands-on execution, focusing on demand engine optimization, digital transformation, and ABM. I leverage AI-driven Martech, data analytics, and measurable performance metrics to accelerate growth while mentoring teams to reach their full potential.

Rich J. Witmer

Marketing Consultant, ABM Marketer, Marketing Strategist, +5

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I am a visionary marketing leader with 15+ years of experience shaping and executing high-impact initiatives across B2B and technical organizations. I excel at building marketing programs from the ground up and modernizing Martech ecosystems to drive revenue and brand growth in dynamic categories. I thrive in both early-stage ventures and established enterprises, unifying cross-functional teams across agencies, product, sales, and customer success to accelerate growth in complex markets. My approach blends strategic vision with hands-on execution, focusing on demand engine optimization, digital transformation, and ABM. I leverage AI-driven Martech, data analytics, and measurable performance metrics to accelerate growth while mentoring teams to reach their full potential.…I am a visionary marketing leader with 15+ years of experience shaping and executing high-impact initiatives across B2B and technical organizations. I excel at building marketing programs from the ground up and modernizing Martech ecosystems to drive revenue and brand growth in dynamic categories. I thrive in both early-stage ventures and established enterprises, unifying cross-functional teams across agencies, product, sales, and customer success to accelerate growth in complex markets. My approach blends strategic vision with hands-on execution, focusing on demand engine optimization, digital transformation, and ABM. I leverage AI-driven Martech, data analytics, and measurable performance metrics to accelerate growth while mentoring teams to reach their full potential.

Available to hire

I am a visionary marketing leader with 15+ years of experience shaping and executing high-impact initiatives across B2B and technical organizations. I excel at building marketing programs from the ground up and modernizing Martech ecosystems to drive revenue and brand growth in dynamic categories. I thrive in both early-stage ventures and established enterprises, unifying cross-functional teams across agencies, product, sales, and customer success to accelerate growth in complex markets.

My approach blends strategic vision with hands-on execution, focusing on demand engine optimization, digital transformation, and ABM. I leverage AI-driven Martech, data analytics, and measurable performance metrics to accelerate growth while mentoring teams to reach their full potential.

Skills

Experience Level

Expert

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Intermediate

Language

English

Fluent

Work Experience

Owner / Self-Employed Fractional Marketer at Witmer Marketing LLC

May 1, 2025 - Present

Currently advising select manufacturing, B2B, and technology clients while seeking next full-time leadership role. Provide strategic marketing leadership, define go-to-market strategies, and help clients accelerate growth while exploring a senior marketing leadership opportunity.

Senior Director, Global Marketing & Communications at Smith & Associates

April 1, 2025 - September 7, 2025

Led global marketing and communications for a $2.6B+ family-owned semiconductor distributor. Launched an ABM-based demand-gen engine with email campaigns, landing pages, and lead magnets, achieving 65-90% open rates and securing 20 key in-person meetings ahead of product launch. Directed Brand, PR, Digital, Social, Content, Lead Gen, PPC, and Events; partnered with C-suite on messaging and brand alignment. Post-relaunch, site performance improved with 42% faster page loads, 16% lower bounce, and 95% longer session duration. Managed agencies and a global team of 14, including five new people managers. Grew LinkedIn followers from 19K to 102K (441%).

Director of Marketing at NEURALOG / NEURALABEL

March 31, 2021 - October 31, 2019

Owned all marketing functions at a $6M provider of hardware/software for the energy and chemical sectors. Rebuilt brand and digital strategy across two units, leveraging SEO, PPC, CRM automation, and content to drive quality leads. Pivoted event strategy during COVID by launching a 3D product gallery generating 1,000 new prospects. Created product messaging and sales enablement tools for GTM of a new product launch. Increased multi-channel social following by 22% through a unified brand voice.

Director of Marketing / Marketing Consultant at MULTIPLE STARTUPS

October 1, 2019 - September 7, 2025

Led GTM strategy and full-funnel execution for early-stage SaaS startups in supply chain and upstream energy. Built foundational Martech from scratch as first marketing hire at two startups, including website and CRM setup. Completed a WordPress to HubSpot migration; collaborated with product, SDRs, and AEs to grow annual revenue from $700K to $4M+ in two years. Managed 16 lead-gen field events over eight months, contributing to 5X revenue growth.

Director of Global Marketing at HEXAGON PPM (formerly INTERGRAPH PPM)

December 1, 2017 - September 7, 2025

Directed GTM strategy and customer references for 40+ industrial SaaS products across international markets. Built a digital demand generation engine using email, webinars, and ABM; consistently delivered high-value pipeline. Delivered $10M in revenue annually through a 600-person customer conference; managed strategy, promotion, content, budget, and exhibits. Grew social media 400% to 30K followers and drove lead gen via webinars. Led a global marketing team of 19 (7 direct reports) across the U.S., Europe, and APAC.

Director of Marketing at FUELQUEST, INC.

July 1, 2013 - September 7, 2025

Led supply chain SaaS automation and tax compliance software and services for a $25M downstream energy company. Developed an ABM segmentation campaign, creating distinct ICPs to guide sales. Optimized a $1.5M budget and generated $12.5M in won business in 6 months on $434K spend (28x ROI). Designed and managed an annual user conference with 200 attendees and 30 industry executives.

Education

B.A., Communication Design at Texas Tech University

January 11, 2025 - September 7, 2025

Qualifications

Generative AI for Digital Marketers Certificate

May 1, 2025 - September 7, 2025

Intro to AI for Digital Marketing Certificate - edX

May 1, 2025 - September 7, 2025

Get Started with Google Analytics 1/X – Google Skillshop

August 1, 2025 - September 7, 2025

Email Marketing Certified – HubSpot

December 1, 2024 - September 7, 2025

Competitive Marketing Strategy Course - The Wharton School

January 11, 2030 - September 7, 2025

Industry Experience

Software & Internet, Manufacturing, Energy & Utilities, Professional Services, Wholesale & Distribution, Computers & Electronics, Transportation & Logistics