I’m Samantha Hurley, a Toronto-based freelance photographer with over a decade of experience capturing product, portrait, and narrative imagery. Capturing images for commerce platforms like Shopify is how I spend most of my working hours. I work with clients ranging from Attic Gold to Headwaters Arts, blending technical lighting with creative storytelling to produce portraits, stage stills, and compelling visuals for brands and galleries.\n\nIn addition to shooting, I bring a collaborative mindset to marketing and social engagement, helping brands tell merchant stories, elevate employer brands, and grow audiences online. I’m passionate about art and stay fluent in the latest photography and editing tools to deliver polished visuals for print and web.…

Samantha Hurley

I’m Samantha Hurley, a Toronto-based freelance photographer with over a decade of experience capturing product, portrait, and narrative imagery. Capturing images for commerce platforms like Shopify is how I spend most of my working hours. I work with clients ranging from Attic Gold to Headwaters Arts, blending technical lighting with creative storytelling to produce portraits, stage stills, and compelling visuals for brands and galleries.\n\nIn addition to shooting, I bring a collaborative mindset to marketing and social engagement, helping brands tell merchant stories, elevate employer brands, and grow audiences online. I’m passionate about art and stay fluent in the latest photography and editing tools to deliver polished visuals for print and web.…

Available to hire

I’m Samantha Hurley, a Toronto-based freelance photographer with over a decade of experience capturing product, portrait, and narrative imagery. Capturing images for commerce platforms like Shopify is how I spend most of my working hours. I work with clients ranging from Attic Gold to Headwaters Arts, blending technical lighting with creative storytelling to produce portraits, stage stills, and compelling visuals for brands and galleries.\n\nIn addition to shooting, I bring a collaborative mindset to marketing and social engagement, helping brands tell merchant stories, elevate employer brands, and grow audiences online. I’m passionate about art and stay fluent in the latest photography and editing tools to deliver polished visuals for print and web.

See more

Language

English
Fluent

Work Experience

Marketing and Social Engagement at Headwaters Arts
January 1, 2024 - September 7, 2025
Developed a comprehensive social media content calendar and analytics; grew online following by 20% in the first quarter; tracked performance and increased gallery membership and patrons.
Marketing & Social Engagement at Headwaters Arts
January 1, 2024 - September 7, 2025
Head of social media marketing; developed a comprehensive content calendar and implemented analytics leading to growth in online following and patron engagement.
Marketing and Social Engagement at Headwaters Arts
January 1, 2023 - January 1, 2024
Developed a comprehensive social media content calendar and analytics-driven strategy, increasing gallery engagement and online following; grew membership and patronage.
Photographer at Bridlewood Soap
January 1, 2022 - Present
Revamped brand image through product photography; assisted expansion to other online markets; developed Amazon storefront visuals.
In House Photographer at Shopify
January 1, 2020 - September 7, 2025
Collaborated with marketing to incorporate merchant stories into promotional materials; traveled to multiple European countries to capture authentic portraits; created visuals for Shopify apps & platform; captured headshots for onboarding and employer branding.
Photographer at Fine Art Photographer
January 1, 2017 - Present
Photographed and documented fine art paintings for artist Richard A Jacobson; collaborated with Marylou Mosaic Art to create digital representations of mosaic artwork, boosting online presence.
Fine Art Photographer at Various (Toronto, ON)
January 1, 2017 - Present
Photographed and documented fine art paintings; collaborated on digital representations of mosaic artwork for an online presence.
In-House Photographer at Shopify
January 1, 2016 - January 1, 2020
Collaborated with the marketing team to craft merchant stories and visuals for promotional materials; traveled across Europe to photograph merchants; produced visuals for Shopify apps and platform; captured onboarding headshots for internal staff.
Freelance Photographer at Samantha Hurley Photo
January 1, 2011 - Present
Freelance photographer based in Toronto, providing portrait, product and lifestyle photography since 2011.
Freelance Photographer at Samantha Hurley Photo
January 1, 2011 - Present
Freelance photography services across product, food, and portraiture; collaborates with clients to deliver high-impact visuals and manages client relationships and shoots.

Education

at Thompson Rivers University
January 11, 2030 - September 7, 2025
at Thompson Rivers University
January 11, 2030 - September 7, 2025
at Thompson Rivers University
January 11, 2030 - June 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet, Other, Non-Profit Organization