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Hi, I’m Justine. I’m a dynamic marketing professional with a decade of experience elevating brands across regional and local markets in APAC. I craft compelling brand narratives and orchestrate 360-degree campaigns that span ATL to BTL, digital, social, events and partnerships, always aligning marketing with business goals to maximize impact. I’m passionate about turning insights into growth, collaborating across cross-functional teams, and building lasting partnerships with media, hospitality groups, landlords, and other strategic stakeholders. Fluent in English, Mandarin, and Cantonese, I bring a strong hospitality and luxury retail background to drive results in fast-paced environments.…Hi, I’m Justine. I’m a dynamic marketing professional with a decade of experience elevating brands across regional and local markets in APAC. I craft compelling brand narratives and orchestrate 360-degree campaigns that span ATL to BTL, digital, social, events and partnerships, always aligning marketing with business goals to maximize impact. I’m passionate about turning insights into growth, collaborating across cross-functional teams, and building lasting partnerships with media, hospitality groups, landlords, and other strategic stakeholders. Fluent in English, Mandarin, and Cantonese, I bring a strong hospitality and luxury retail background to drive results in fast-paced environments.

Justine

Marketing Strategist, Brand Strategist, Digital Marketer, +7

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Hi, I’m Justine. I’m a dynamic marketing professional with a decade of experience elevating brands across regional and local markets in APAC. I craft compelling brand narratives and orchestrate 360-degree campaigns that span ATL to BTL, digital, social, events and partnerships, always aligning marketing with business goals to maximize impact. I’m passionate about turning insights into growth, collaborating across cross-functional teams, and building lasting partnerships with media, hospitality groups, landlords, and other strategic stakeholders. Fluent in English, Mandarin, and Cantonese, I bring a strong hospitality and luxury retail background to drive results in fast-paced environments.…Hi, I’m Justine. I’m a dynamic marketing professional with a decade of experience elevating brands across regional and local markets in APAC. I craft compelling brand narratives and orchestrate 360-degree campaigns that span ATL to BTL, digital, social, events and partnerships, always aligning marketing with business goals to maximize impact. I’m passionate about turning insights into growth, collaborating across cross-functional teams, and building lasting partnerships with media, hospitality groups, landlords, and other strategic stakeholders. Fluent in English, Mandarin, and Cantonese, I bring a strong hospitality and luxury retail background to drive results in fast-paced environments.

Available to hire

Hi, I’m Justine. I’m a dynamic marketing professional with a decade of experience elevating brands across regional and local markets in APAC. I craft compelling brand narratives and orchestrate 360-degree campaigns that span ATL to BTL, digital, social, events and partnerships, always aligning marketing with business goals to maximize impact.

I’m passionate about turning insights into growth, collaborating across cross-functional teams, and building lasting partnerships with media, hospitality groups, landlords, and other strategic stakeholders. Fluent in English, Mandarin, and Cantonese, I bring a strong hospitality and luxury retail background to drive results in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Thai

Intermediate

Chinese

Fluent

Work Experience

Marketing Manager, Hong Kong & Macau at RALPH LAUREN ASIA PACIFIC LIMITED

January 1, 2023 - February 28, 2025

Drove 360 marketing strategies and activations across multichannel initiatives, owning a full spectrum of marketing activities from branding and PR to digital and CRM; partnered with cross-functional teams to align programs and resources; developed strategic partnerships and integrated communications across regions; monitored campaign performance and adapted activations; mentored a small team and external agencies.

Social & Media Marketing Manager, APAC at RALPH LAUREN ASIA PACIFIC LIMITED

January 1, 2023 - September 7, 2025

Led APAC media and digital/social marketing programs with data-driven insights; conceived and executed integrated campaigns from concept to on-ground implementation; optimized social, digital, performance, search, and O2O activations; collaborated with global teams to ensure regional needs are reflected in global strategies; conducted post-campaign analyses and presented actionable learnings; managed agencies and regional budgets.

Sports Development and Events Officer at HONG KONG GOLF AND TENNIS ACADEMY (SUBSIDIARY OF NEW WORLD DEVELOPMENT COMPANY LIMITED)

August 1, 2018 - September 7, 2025

Sport and recreation event planning for club outreach and new openings; helped set up and refine SOPs; led a team of 6; managed projects to ensure timely delivery and a seamless customer journey.

Guest Relations Officer at CONRAD BANGKOK HOTEL

December 1, 2016 - September 7, 2025

Frontline hospitality role focused on VIP and executive guest service, delivering personalized experiences and ensuring high service standards.

Guest Service Representative & Sales Executive at ANANTARA VACATION CLUB (KOH SAMUI)

June 1, 2015 - September 7, 2025

Brand ambassador for vacation ownership programs; promoted upsell opportunities and delivered memorable guest experiences.

Media Planning Executive at CHANEL HONG KONG LIMITED

June 1, 2014 - September 7, 2025

Owned paid and owned media across divisions (WFJ, Fashion, Fragrance, Beauty, Skincare); orchestrated integrated campaigns to drive brand impact; managed budgets and vendor relationships; supported major events such as Little Black Jacket HK Exhibition and Chanel Premiere Watch Collection launches.

Media Planning Executive at IPG MEDIABRANDS UNIVERSAL MCCANN (HK) LIMITED

February 1, 2011 - November 30, 2011

Handled media planning, account servicing, media negotiation and optimization at a leading global agency; supported comprehensive media campaigns and client projects.

Assistant Marketing Manager, APAC at Ralph Lauren Asia Pacific Limited

January 1, 2023 - September 7, 2025

Drove 360 marketing strategies and activations across multiple channels, translating Brand DNA to support business needs. Owned a full spectrum of marketing initiatives from ATL to BTL, including Branding, PR, Media, Event, Digital, Social Media, Influencers, Retail Marketing, CRM, and Partnerships across RL’s Luxe labels and related businesses. Partnered with cross-functional teams to align strategies, messaging, and resources for integrated marketing communications. Explored brand amplification opportunities through strategic partnerships with Media, Landlords, Private Clubs, Hotels, and Airlines. Managed regional APAC insights and monitored campaign results and store performance to stay agile. Led a team of two and external agencies.

Marketing Manager, Hong Kong & Macau at Ralph Lauren Hong Kong Limited

February 1, 2025 - September 7, 2025

Led APAC and Hong Kong/Macau marketing initiatives, driving 360 marketing strategies and cross-channel activations to reinforce brand DNA and support business growth. Oversaw branding, PR, media, events, digital, social media, influencers, retail marketing, CRM, and partnerships. Partnered with Retail, Merchandising, VM, Ecommerce, CRM and other stakeholders to deliver integrated campaigns and optimized resources. Built and maintained strategic partnerships with media and hospitality partners to amplify brand reach and engagement. Administered region-wide reports and budgets from an APAC perspective.

Sports Development and Events Officer at Aesthetician Hong Kong Golf and Tennis Academy (Subsidiary of New World Development Company Limited)

August 1, 2018 - September 7, 2025

Sports event planning and outreach as part of opening team; helped establish SOPs for service delivery; led a team of 6; managed projects to ensure on-time delivery and a seamless customer journey.

Guest Relations Officer at Conrad Bangkok Hotel

December 1, 2016 - September 7, 2025

Frontline hospitality role focused on extraordinary customer service for VIP guests and corporate executives; ensured premium guest experiences and smooth operations.

Guest Service Representative & Sales Executive at Anantara Vacation Club

June 1, 2015 - September 7, 2025

Brand ambassador responsible for guest service excellence and sales efforts for Vacation Club Ownership, with emphasis on upselling and customer satisfaction.

Media Planning Executive at Chanel Hong Kong Limited

June 1, 2014 - September 7, 2025

Owned paid and owned media across offline/online channels (SEM/SEO/Social/Digital) for divisions (WFJ, Fashion, Fragrance, Beauty, Skincare). Drove brand impact through integrated communications, managed budgets and reporting, led external agencies and vendors, and supported major events including exhibitions and launches.

Media Planning Executive at IPG Mediabrands Universal MCCANN (HK) Limited

November 1, 2011 - September 7, 2025

Managed media planning and buying for assigned brands; coordinated with account teams, negotiated with media vendors, and supported campaigns across offline and online channels.