Justine

Led APAC and Hong Kong/Macau marketing initiatives, driving 360 marketing strategies and cross-channel activations to reinforce brand DNA and support business growth. Oversaw branding, PR, media, events, digital, social media, influencers, retail marketing, CRM, and partnerships. Partnered with Retail, Merchandising, VM, Ecommerce, CRM and other stakeholders to deliver integrated campaigns and optimized resources. Built and maintained strategic partnerships with media and hospitality partners to amplify brand reach and engagement. Administered region-wide reports and budgets from an APAC perspective.

Drove 360 marketing strategies and activations across multiple channels, translating Brand DNA to support business needs. Owned a full spectrum of marketing initiatives from ATL to BTL, including Branding, PR, Media, Event, Digital, Social Media, Influencers, Retail Marketing, CRM, and Partnerships across RL’s Luxe labels and related businesses. Partnered with cross-functional teams to align strategies, messaging, and resources for integrated marketing communications. Explored brand amplification opportunities through strategic partnerships with Media, Landlords, Private Clubs, Hotels, and Airlines. Managed regional APAC insights and monitored campaign results and store performance to stay agile. Led a team of two and external agencies.

Led APAC media and digital/social marketing programs with data-driven insights; conceived and executed integrated campaigns from concept to on-ground implementation; optimized social, digital, performance, search, and O2O activations; collaborated with global teams to ensure regional needs are reflected in global strategies; conducted post-campaign analyses and presented actionable learnings; managed agencies and regional budgets.