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I'm Monica Pianosi, a digital strategist and digital marketing manager with a PhD in sustainability and social media. I founded Le Strade di Torino to share my passion for a slower, more mindful approach to living and working in a multinational context. Over a decade, I've built a vibrant online community and a flexible, project-led practice that spans fashion, startups, and European initiatives, with a presence in Turin, Milan, Rome, Genoa, and beyond. Since 2021, I've focused on my personal project Le Strade, nurturing a community that now numbers over 250,000 followers and continues to grow across several Italian cities. I'm a tireless worker and natural leader who coordinates high-quality projects without compromise. I direct editorial and creative direction for Le Strade, manage teams, and oversee digital channels, campaigns, and on-the-ground experiences. I also contribute as a monthly columnist for Starbene since 2019, collaborate with brands and institutions to promote sustainable living and mindful travel, and I love sharing vegetarian cuisine and conscious lifestyle choices.…I'm Monica Pianosi, a digital strategist and digital marketing manager with a PhD in sustainability and social media. I founded Le Strade di Torino to share my passion for a slower, more mindful approach to living and working in a multinational context. Over a decade, I've built a vibrant online community and a flexible, project-led practice that spans fashion, startups, and European initiatives, with a presence in Turin, Milan, Rome, Genoa, and beyond. Since 2021, I've focused on my personal project Le Strade, nurturing a community that now numbers over 250,000 followers and continues to grow across several Italian cities. I'm a tireless worker and natural leader who coordinates high-quality projects without compromise. I direct editorial and creative direction for Le Strade, manage teams, and oversee digital channels, campaigns, and on-the-ground experiences. I also contribute as a monthly columnist for Starbene since 2019, collaborate with brands and institutions to promote sustainable living and mindful travel, and I love sharing vegetarian cuisine and conscious lifestyle choices.

Monica Pianosi

Content Creator, Social Media Manager, Marketing Strategist, +2

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I'm Monica Pianosi, a digital strategist and digital marketing manager with a PhD in sustainability and social media. I founded Le Strade di Torino to share my passion for a slower, more mindful approach to living and working in a multinational context. Over a decade, I've built a vibrant online community and a flexible, project-led practice that spans fashion, startups, and European initiatives, with a presence in Turin, Milan, Rome, Genoa, and beyond. Since 2021, I've focused on my personal project Le Strade, nurturing a community that now numbers over 250,000 followers and continues to grow across several Italian cities. I'm a tireless worker and natural leader who coordinates high-quality projects without compromise. I direct editorial and creative direction for Le Strade, manage teams, and oversee digital channels, campaigns, and on-the-ground experiences. I also contribute as a monthly columnist for Starbene since 2019, collaborate with brands and institutions to promote sustainable living and mindful travel, and I love sharing vegetarian cuisine and conscious lifestyle choices.…I'm Monica Pianosi, a digital strategist and digital marketing manager with a PhD in sustainability and social media. I founded Le Strade di Torino to share my passion for a slower, more mindful approach to living and working in a multinational context. Over a decade, I've built a vibrant online community and a flexible, project-led practice that spans fashion, startups, and European initiatives, with a presence in Turin, Milan, Rome, Genoa, and beyond. Since 2021, I've focused on my personal project Le Strade, nurturing a community that now numbers over 250,000 followers and continues to grow across several Italian cities. I'm a tireless worker and natural leader who coordinates high-quality projects without compromise. I direct editorial and creative direction for Le Strade, manage teams, and oversee digital channels, campaigns, and on-the-ground experiences. I also contribute as a monthly columnist for Starbene since 2019, collaborate with brands and institutions to promote sustainable living and mindful travel, and I love sharing vegetarian cuisine and conscious lifestyle choices.

Available to hire

I’m Monica Pianosi, a digital strategist and digital marketing manager with a PhD in sustainability and social media. I founded Le Strade di Torino to share my passion for a slower, more mindful approach to living and working in a multinational context. Over a decade, I’ve built a vibrant online community and a flexible, project-led practice that spans fashion, startups, and European initiatives, with a presence in Turin, Milan, Rome, Genoa, and beyond. Since 2021, I’ve focused on my personal project Le Strade, nurturing a community that now numbers over 250,000 followers and continues to grow across several Italian cities.

I’m a tireless worker and natural leader who coordinates high-quality projects without compromise. I direct editorial and creative direction for Le Strade, manage teams, and oversee digital channels, campaigns, and on-the-ground experiences. I also contribute as a monthly columnist for Starbene since 2019, collaborate with brands and institutions to promote sustainable living and mindful travel, and I love sharing vegetarian cuisine and conscious lifestyle choices.

Skills

Experience Level

Copywriting

Expert

Language

Italian

Fluent

English

Advanced

Work Experience

Founder and Owner at Le Strade

January 1, 2017 - Present

Le Strade is an independent digital magazine and creative agency that explores cities, local communities, and territories through original content and cultural communication projects. I lead editorial and creative direction, strategic development, and project coordination—from social media campaigns to on-the-ground experiences—working with institutions, brands, and cultural organizations. I manage the team, oversee digital channels, and guide the ongoing evolution of Le Strade as an independent media company and communication platform.

Digital Marketing Manager at Letsell

December 31, 2021 - September 7, 2025

Development of strategy and content for social media (Facebook, LinkedIn, Instagram, YouTube); advertising strategy on Facebook & Instagram; development and implementation of influencer marketing; budget management; production of monthly reports; management of the social media and influencer teams; management of the corporate blog and content creation.

Social Media and Influencer Manager at Motion Global

December 31, 2017 - September 7, 2025

Development of strategy and content for social media; advertising strategy on Facebook & Instagram; development and implementation of influencer marketing; budget management; production of monthly reports; management of the social media and influencer team; management of the corporate blog and the dedicated team.

Communication and Public Engagement Manager at POWER H2020

December 31, 2019 - September 7, 2025

Management of communication on social media (Twitter, Facebook, LinkedIn); website content management; SEO optimization of the website; community management and engagement process; writing and drafting deliverables for the EU.

Contributor (Monthly Column) at Starbene Magazine (Stile Italia Edizioni srl)

January 1, 2019 - Present

Monthly column on vegetarian choices and low-environmental-impact living.