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I am a senior graphic and brand designer based in Lausanne, Switzerland, with over 10 years of experience across FMCG, editorial, and cultural sectors. I specialize in advertising, typography, presentation design, data visualization, packaging, and multi-language branding, delivering scalable visuals for multilingual markets (Cyrillic, Latin, Greek, Arabic). I create design systems, lead cross-functional design teams, and deliver award-winning creative solutions across identity, packaging, and editorial campaigns. I enjoy turning complex briefs into clear, impactful visuals and collaborating closely with product teams, print partners, and stakeholders to align on brand storytelling and production realities.…I am a senior graphic and brand designer based in Lausanne, Switzerland, with over 10 years of experience across FMCG, editorial, and cultural sectors. I specialize in advertising, typography, presentation design, data visualization, packaging, and multi-language branding, delivering scalable visuals for multilingual markets (Cyrillic, Latin, Greek, Arabic). I create design systems, lead cross-functional design teams, and deliver award-winning creative solutions across identity, packaging, and editorial campaigns. I enjoy turning complex briefs into clear, impactful visuals and collaborating closely with product teams, print partners, and stakeholders to align on brand storytelling and production realities.

Sergiy Rasskazov

Designer, Brand Designer, Graphic Designer, +3

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I am a senior graphic and brand designer based in Lausanne, Switzerland, with over 10 years of experience across FMCG, editorial, and cultural sectors. I specialize in advertising, typography, presentation design, data visualization, packaging, and multi-language branding, delivering scalable visuals for multilingual markets (Cyrillic, Latin, Greek, Arabic). I create design systems, lead cross-functional design teams, and deliver award-winning creative solutions across identity, packaging, and editorial campaigns. I enjoy turning complex briefs into clear, impactful visuals and collaborating closely with product teams, print partners, and stakeholders to align on brand storytelling and production realities.…I am a senior graphic and brand designer based in Lausanne, Switzerland, with over 10 years of experience across FMCG, editorial, and cultural sectors. I specialize in advertising, typography, presentation design, data visualization, packaging, and multi-language branding, delivering scalable visuals for multilingual markets (Cyrillic, Latin, Greek, Arabic). I create design systems, lead cross-functional design teams, and deliver award-winning creative solutions across identity, packaging, and editorial campaigns. I enjoy turning complex briefs into clear, impactful visuals and collaborating closely with product teams, print partners, and stakeholders to align on brand storytelling and production realities.

Available to hire

I am a senior graphic and brand designer based in Lausanne, Switzerland, with over 10 years of experience across FMCG, editorial, and cultural sectors. I specialize in advertising, typography, presentation design, data visualization, packaging, and multi-language branding, delivering scalable visuals for multilingual markets (Cyrillic, Latin, Greek, Arabic).

I create design systems, lead cross-functional design teams, and deliver award-winning creative solutions across identity, packaging, and editorial campaigns. I enjoy turning complex briefs into clear, impactful visuals and collaborating closely with product teams, print partners, and stakeholders to align on brand storytelling and production realities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

French

Advanced

Russian

Fluent

Ukrainian

Fluent

Work Experience

Senior Brand & Visual Designer at Freelance

April 1, 2015 - Present

Developed complete visual identity and packaging concept for FMCG and international biotech startups. Designed brand guidelines and packaging assets aligned with regulatory and production requirements. Collaborated with product teams, visual direction, and print-ready assets for apparel, packaging, and editorial campaigns. Provided visual direction and design assets for lookbooks and promotional campaigns aligned with brand identity. Worked with Adobe CC, Figma, Readymag, PowerPoint, Glyphs in multilingual environments (Cyrillic, Latin, Greek, Arabic).

Founder, Creative Lead & Art Director at Typetention & Peaceful Lights

October 1, 2022 - September 7, 2025

Led creative direction and visual storytelling for international YouTube-project with 2,5M+ viewers. Managed brand design, typography, and data-driven graphics for international audience. Project managed production teams and led over 100 volunteers. Designed landing pages, presentations, pitch decks with data visualizations, Oversaw print and packaging design.

Presentation Designer, Infographer & Editorial Designer at Typetention, SMEY, Korjov, Soloway, Internest, I SEE

August 1, 2018 - Present

Created investor presentation and brand system for biotech startup (result: investment secured, lab launched in Germany). Delivered brand storytelling and visual consistency across web and print. Led visual direction and production of print and web editorial. Created layouts, illustrations, and infographics aligned with brand identity.

Senior Brand & Visual Designer at Freelance

April 1, 2015 - Present

Developed complete visual identity and packaging concepts for FMCG and biotech startups; designed brand guidelines and packaging assets aligned with regulatory and production requirements; collaborated with product teams; produced print-ready assets for apparel, packaging, and editorial campaigns; provided visual direction for lookbooks and campaigns.

Founder, Creative Lead & Art Director at Typetention & Peaceful Lights

February 1, 2022 - Present

Led creative direction and visual storytelling for international YouTube project with 2.5M+ viewers; managed brand design, typography, and data-driven graphics for international audience; project managed production teams and over 100 volunteers; designed landing pages, presentations, pitch decks with data visualizations; oversaw print and packaging design.

Presentation Designer, Infographer & Editorial Designer at Typetention, SMEY, Korjov, Soloway, Internest, I SEE

October 1, 2022 - October 8, 2025

Created investor presentations and brand system for biotech startup (investment secured, lab launched in Germany); delivered brand storytelling and visual consistency across web and print; led visual direction and production of print and web editorial; created layouts, illustrations, and infographics aligned with brand identity.

Type & Logo Designer at Freelance | ZEH Foundry, TypeMates, ITF, Studio Triple

August 1, 2018 - Present

Developed multilingual custom typefaces and logo systems for branding and editorial use; delivered scalable and production-ready files for digital and print; collaborated on brand systems involving complex typographic hierarchies.

Design Director at 5x10 Studio

April 1, 2015 - Present

I lead a team at the intersection of 3D, motion, product design and advertising. Working on identity for fintech and HR services startup. Design logos, brand guidelines, and supervise the creation of Ad campaigns.

Senior Brand & Visual Designer at Freelance

February 1, 2022 - Present

Founder, Creative Lead & Art Director at Typetention & Peaceful Lights

October 31, 2022 - October 8, 2025

Led creative direction and visual storytelling for international YouTube-project with 2.5M+ viewers. Managed brand design, typography, and data-driven graphics for an international audience. Project managed production teams and led over 100 volunteers. Designed landing pages, presentations, pitch decks with data visualizations. Oversaw print and packaging design.

Presentation Designer, Infographer & Editorial Designer at Typetention, SMEY, Korjov, Soloway, Internest, I SEE

August 1, 2018 - Present

Created investor presentations and brand system for biotech startup (result: investment secured, lab launched in Germany). Delivered brand storytelling and visual consistency across web and print. Led visual direction and production of print and web editorial. Created layouts, illustrations, and infographics aligned with brand identity.

Type & Logo Designer at Freelance | ZEH Foundry, TypeMates, ITF, Studio Triple

August 1, 2018 - Present

Developed multilingual custom typefaces and logo systems for branding and editorial use. Delivered scalable and production-ready files for digital and print. Collaborated on brand systems involving complex typographic hierarchies.