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Hi, I’m Andrew Shyaka. I’m a creative and data-driven Social Media Manager based in Kigali, Rwanda, with 10+ years of experience driving digital engagement, building strong online communities, and developing content strategies that boost brand visibility and growth. I love turning analytics into storytelling and collaborating with cross-functional teams to align social efforts with broader marketing goals. I’m passionate about helping brands connect with their audience in meaningful ways. When I’m not crafting campaigns, I stay ahead of media trends, experiment with new formats, and continuously look for innovative ways to optimize performance across platforms.…Hi, I’m Andrew Shyaka. I’m a creative and data-driven Social Media Manager based in Kigali, Rwanda, with 10+ years of experience driving digital engagement, building strong online communities, and developing content strategies that boost brand visibility and growth. I love turning analytics into storytelling and collaborating with cross-functional teams to align social efforts with broader marketing goals. I’m passionate about helping brands connect with their audience in meaningful ways. When I’m not crafting campaigns, I stay ahead of media trends, experiment with new formats, and continuously look for innovative ways to optimize performance across platforms.

Andrew Shyaka

Social Media Manager, Digital Marketer, Content Creator, +4

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Hi, I’m Andrew Shyaka. I’m a creative and data-driven Social Media Manager based in Kigali, Rwanda, with 10+ years of experience driving digital engagement, building strong online communities, and developing content strategies that boost brand visibility and growth. I love turning analytics into storytelling and collaborating with cross-functional teams to align social efforts with broader marketing goals. I’m passionate about helping brands connect with their audience in meaningful ways. When I’m not crafting campaigns, I stay ahead of media trends, experiment with new formats, and continuously look for innovative ways to optimize performance across platforms.…Hi, I’m Andrew Shyaka. I’m a creative and data-driven Social Media Manager based in Kigali, Rwanda, with 10+ years of experience driving digital engagement, building strong online communities, and developing content strategies that boost brand visibility and growth. I love turning analytics into storytelling and collaborating with cross-functional teams to align social efforts with broader marketing goals. I’m passionate about helping brands connect with their audience in meaningful ways. When I’m not crafting campaigns, I stay ahead of media trends, experiment with new formats, and continuously look for innovative ways to optimize performance across platforms.

Available to hire

Hi, I’m Andrew Shyaka. I’m a creative and data-driven Social Media Manager based in Kigali, Rwanda, with 10+ years of experience driving digital engagement, building strong online communities, and developing content strategies that boost brand visibility and growth. I love turning analytics into storytelling and collaborating with cross-functional teams to align social efforts with broader marketing goals.

I’m passionate about helping brands connect with their audience in meaningful ways. When I’m not crafting campaigns, I stay ahead of media trends, experiment with new formats, and continuously look for innovative ways to optimize performance across platforms.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Intermediate

Work Experience

Communications Specialist & Social Media Manager at Kigali Today Ltd / KTRadio

December 1, 2012 - Present

Developed and executed social media strategies across Facebook, Instagram, LinkedIn, Twitter, and YouTube. Achieved a 30% increase in follower engagement and a 25% growth in overall followers within six months. Created and managed multimedia content, including videos, graphics, and live talk shows. Monitored and analyzed performance metrics using Google Analytics, Meta Business Suite, and Hootsuite to optimize campaigns. Built and nurtured a loyal online community of over 200K+ followers across platforms. Collaborated with cross-functional teams to align social strategies with overall marketing and branding goals.

Communications Specialist & Social Media Manager at KIGALITODAY LTD / KTRADIO

December 1, 2012 - Present