Joana Fernandes

Digital Marketing & Growth Manager at Vitae Profissionais

Led a six-person marketing team across Vitae Profissionais, VP Formação and Verbal Point. Shaped multi-channel strategies (CRM, email, social, paid media) and branding, blending data-driven insights with creative storytelling to boost lead generation and brand visibility. Developed content strategies (website copy, blog posts, email campaigns, social posts across Instagram, Facebook, LinkedIn). Executed SEO improvements and website development to enhance user experience and organic traffic. Implemented and optimized CRM (E-goi), enabling lead nurturing, automation, and segmentation. Designed paid campaigns (Meta, Google Ads) to optimize CPA. Built partnerships with universities to increase event participation and brand recognition. Managed a team of six and coordinated content production, campaign execution, and analytics.

Intensive Care Nurse at Hospital de Braga, E.P.E.

Provided intensive care to cardio and other high-acuity patients in a fast-paced environment, maintaining sterile technique and patient monitoring. Collaborated with the surgical team to ensure safe workflow and task management. Maintained patient records and contributed to safety protocols. Communicated clearly with patients and families about procedures and preoperative instructions, supporting informed consent and engagement. Worked with multidisciplinary teams to coordinate care and optimize patient outcomes.

Surgical Nurse Practitioner at University Hospital Southampton NHS Foundation Trust

Assisted in high-stakes surgeries, maintaining sterile technique and precise communication. Collaborated with the surgical team to support efficient task management and workflow. Maintained detailed patient records and contributed to data tracking for quality and safety. Delivered clear information to patients regarding procedures and preoperative instructions, refining communication and patient engagement—transferable to content creation and project management.

Cardiac High Dependency Nurse & Shift Leader at University Hospital Southampton NHS Foundation Trust

Led a Cardiac High Dependency Unit team, coordinating shift operations and delegating tasks. Maintained accurate patient records and contributed to data tracking for clinical governance and performance. Supported rapid decision-making in critical situations and ensured patient safety. Communicated with patients and families and collaborated with multidisciplinary teams to ensure smooth patient transitions.