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I am a multi-channel marketing communication specialist with over 20 years of experience in assessing gaps and opportunities to build and implement MarComm strategies. As the Director and owner of SIA Communications Ltd, I focus on delivering high-quality marketing communication management using practical, tactical approaches that align with cost, quality and objectives. I excel at communicating with diverse stakeholders and building positive internal and external relationships, consistently identifying opportunities, creating solutions, and delivering results. I am pragmatic, motivated, and possess strong business acumen, able to meet demanding deadlines and work under pressure. I pride myself on delivering exceptional customer service, and I easily build meaningful relationships with stakeholders. I am adaptable across sectors, capable of shaping narratives for different audiences, and I bring hands-on expertise across marketing, events, digital, and communications to drive impact.…I am a multi-channel marketing communication specialist with over 20 years of experience in assessing gaps and opportunities to build and implement MarComm strategies. As the Director and owner of SIA Communications Ltd, I focus on delivering high-quality marketing communication management using practical, tactical approaches that align with cost, quality and objectives. I excel at communicating with diverse stakeholders and building positive internal and external relationships, consistently identifying opportunities, creating solutions, and delivering results. I am pragmatic, motivated, and possess strong business acumen, able to meet demanding deadlines and work under pressure. I pride myself on delivering exceptional customer service, and I easily build meaningful relationships with stakeholders. I am adaptable across sectors, capable of shaping narratives for different audiences, and I bring hands-on expertise across marketing, events, digital, and communications to drive impact.

Shaba Haque

Marketing Strategist, Brand Designer, Social Media Manager, +2

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I am a multi-channel marketing communication specialist with over 20 years of experience in assessing gaps and opportunities to build and implement MarComm strategies. As the Director and owner of SIA Communications Ltd, I focus on delivering high-quality marketing communication management using practical, tactical approaches that align with cost, quality and objectives. I excel at communicating with diverse stakeholders and building positive internal and external relationships, consistently identifying opportunities, creating solutions, and delivering results. I am pragmatic, motivated, and possess strong business acumen, able to meet demanding deadlines and work under pressure. I pride myself on delivering exceptional customer service, and I easily build meaningful relationships with stakeholders. I am adaptable across sectors, capable of shaping narratives for different audiences, and I bring hands-on expertise across marketing, events, digital, and communications to drive impact.…I am a multi-channel marketing communication specialist with over 20 years of experience in assessing gaps and opportunities to build and implement MarComm strategies. As the Director and owner of SIA Communications Ltd, I focus on delivering high-quality marketing communication management using practical, tactical approaches that align with cost, quality and objectives. I excel at communicating with diverse stakeholders and building positive internal and external relationships, consistently identifying opportunities, creating solutions, and delivering results. I am pragmatic, motivated, and possess strong business acumen, able to meet demanding deadlines and work under pressure. I pride myself on delivering exceptional customer service, and I easily build meaningful relationships with stakeholders. I am adaptable across sectors, capable of shaping narratives for different audiences, and I bring hands-on expertise across marketing, events, digital, and communications to drive impact.

Available to hire

I am a multi-channel marketing communication specialist with over 20 years of experience in assessing gaps and opportunities to build and implement MarComm strategies. As the Director and owner of SIA Communications Ltd, I focus on delivering high-quality marketing communication management using practical, tactical approaches that align with cost, quality and objectives. I excel at communicating with diverse stakeholders and building positive internal and external relationships, consistently identifying opportunities, creating solutions, and delivering results.

I am pragmatic, motivated, and possess strong business acumen, able to meet demanding deadlines and work under pressure. I pride myself on delivering exceptional customer service, and I easily build meaningful relationships with stakeholders. I am adaptable across sectors, capable of shaping narratives for different audiences, and I bring hands-on expertise across marketing, events, digital, and communications to drive impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Communication Consultant at The Power of Words Ltd

August 1, 2025 - September 7, 2025

Lead the Marketing Communication strategy for international B2B clients; formulated and executed the marketing communication plan for the ITU Global Symposium of Regulators in Riyadh; collaborated with the Space & Technology Commission to advance space/digital economy initiatives and develop strategic playbooks for symposium-side events.

Marketing Communication Director at SIA Communications Ltd

December 1, 2016 - Present

Conducted full marketing strategy audit; defined audience, messaging and channels; developed social/digital strategies; created content across websites, newsletters and promotional materials; led branding, campaigns, PR, exhibitions and end-to-end event management with a focus on ROI and stakeholder engagement.

Consultant for various projects at TFI Lodestar Marketing Communication (Professional Congress Organiser)

February 1, 2016 - Present

Developed and implemented marketing & communication strategies for global events; managed multi-channel campaigns; led social media strategy; built partnerships; tracked ROI and delivered audience growth.

Marketing Communication Together Consultant at Working Against Loneliness (WALT)

February 1, 2025 - September 7, 2025

Evaluated and implemented the marketing strategy; set up and managed social media platforms; produced content; oversaw email marketing and campaign materials to support social inclusion initiatives.

Marketing Communication Consultant at Active Partnerships

January 31, 2023 - September 7, 2025

Evaluated the Holidays Activity Fund programme for children and young people; assessed social media effectiveness; developed a behavioural change campaign and a design-driven insights report for national hubs and Sport England/Department for Education.

Marketing Communication Consultant at Active Pregnancy Foundation

October 31, 2022 - September 7, 2025

Developed B2B and B2C behavioural change campaigns; created a targeted call-to-action toolkit for healthcare professionals, pregnant and postnatal women, and social media ambassadors.

Consultant at Leap (Active Partnership Bucks & Milton Keynes Council)

December 31, 2021 - September 7, 2025

Strategically developed and delivered marketing communications plans for B2B/B2C platforms; established tone of voice and brand framework; coordinated stakeholder collaborations; managed budgets.

Consultant at Midlands Engine

December 31, 2019 - September 7, 2025

Led strategic development and delivery of event communications for the UK-China Regional Leaders Summit; branding, content, media outreach and toolkit creation; coordinated with PR agencies and local government.

Head of Marketing and Events at World Obesity Federation

December 31, 2019 - September 7, 2025

Strategic development for global event portfolio (CPD/CME) with 50–2000+ delegates; built marketing plans and campaigns to generate delegate and sponsorship leads; managed branding, partnerships and fundraising; global messaging.

Events & Marketing Team Leader at The Intensive Care Society

February 29, 2016 - September 7, 2025

Led six-person team; managed CPD and fundraising events; speaker and delegate management; venue contracts, sponsorship, logistics, branding, and post-event evaluation; developed and delivered marketing campaigns and SOPs.

Young Witness Support Project Co-ordinator (Contract) at NSPCC

October 31, 2002 - September 7, 2025

Supported case study evaluation; produced transcript reports; maintained stakeholder communications and stakeholder management for young witnesses.

Events Manager (Contract) at Child Accident Prevention Trust

June 30, 2002 - September 7, 2025

Led high-profile fundraising event planning; organised seven training events; managed venue logistics, speakers, delegate management, design of tickets and marketing tools; budget control.

Communications & Events Manager at Investors in People UK

March 31, 2002 - September 7, 2025

Strategic planning for national and international events; fundraising launches and awards; speaker liaison; budget management; brand development and high-profile event communications.