Hi, I’m Roxana, a dedicated marketing and social media professional based in Iași, Romania. I specialize in building brands, crafting engaging content, and delivering data-driven campaigns for NGOs, retail, and hospitality. I love turning complex ideas into clear, compelling messages that resonate with audiences and drive measurable results. My academic journey includes a Master’s in Advertising and PR, and I have hands-on experience shaping social media strategies, event promotion, and digital campaigns across organizations like Iulius Mall Iași and CIVICA NGO. I’m passionate about storytelling, CSR, and continuous learning, and I enjoy collaborating with diverse teams to achieve ambitious goals.

Roxana Sticea

Hi, I’m Roxana, a dedicated marketing and social media professional based in Iași, Romania. I specialize in building brands, crafting engaging content, and delivering data-driven campaigns for NGOs, retail, and hospitality. I love turning complex ideas into clear, compelling messages that resonate with audiences and drive measurable results. My academic journey includes a Master’s in Advertising and PR, and I have hands-on experience shaping social media strategies, event promotion, and digital campaigns across organizations like Iulius Mall Iași and CIVICA NGO. I’m passionate about storytelling, CSR, and continuous learning, and I enjoy collaborating with diverse teams to achieve ambitious goals.

Available to hire

Hi, I’m Roxana, a dedicated marketing and social media professional based in Iași, Romania. I specialize in building brands, crafting engaging content, and delivering data-driven campaigns for NGOs, retail, and hospitality. I love turning complex ideas into clear, compelling messages that resonate with audiences and drive measurable results.

My academic journey includes a Master’s in Advertising and PR, and I have hands-on experience shaping social media strategies, event promotion, and digital campaigns across organizations like Iulius Mall Iași and CIVICA NGO. I’m passionate about storytelling, CSR, and continuous learning, and I enjoy collaborating with diverse teams to achieve ambitious goals.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Marketing Specialist at Mall Moldova (Prime Kapital)
January 20, 2025 - Present
Developed and executed social media strategy to boost sales and store visits; produced Reels and enhanced online presence; aligned campaigns with business objectives.
Social Media Manager at INOWIZE
June 1, 2024 - Present
Social Media Manager at ODDITY (cocktail bar / coffee shop)
July 31, 2023 - September 7, 2025
Communications Manager / Social Media Manager at Iulius - Palas Iași & Iulius Mall Iași
October 1, 2022 - September 7, 2025
Over 15k USD managed on paid digital campaigns (Meta + Google); Full ownership of social media strategy with a focus on increasing stores and mall footfall
Volunteer at CIVICA, NGO
April 30, 2022 - September 7, 2025
Communications management during the Ukrainian refugee crisis;
Volunteer at PRIME Iași NGO
May 31, 2019 - September 7, 2025
Volunteer activities including fundraising, executive & president roles for 30+ students; event planning and leadership experiences.

Education

Add your educational history here.

Qualifications

Master's degree in Advertising and PR
October 1, 2019 - July 1, 2021
Bachelor's degree in PR and Communication
October 1, 2016 - May 1, 2019

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Education, Non-Profit Organization