Available to hire
Hi there, I’m Rafael Torres, a Senior Graphic & Motion Designer based in Toronto. I have 8+ years of experience in brand development, retail design, and digital content creation.
I excel at visual storytelling, typography, colour theory, and art direction, ensuring brand consistency across multi-platform design. I thrive on cross-functional collaboration to craft cohesive brand experiences and am proficient in Adobe Creative Suite, Figma, and AI-powered design tools.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Freelance Graphic Designer at Sony Music Entertainment (Toronto, Remote)
December 31, 2024 - September 7, 2025Freelance design work for Sony Music Entertainment; produced branding and digital assets.
Freelance Graphic Designer at Sony Music Entertainment (Toronto, Remote)
December 31, 2024 - September 7, 2025Freelance Graphic Designer for Sony Music Entertainment, Toronto (Remote).
Freelance Graphic Designer at Sony Music Entertainment (Remote)
December 31, 2024 - September 7, 2025Provided freelance graphic design services for Sony Music Entertainment on remote engagements in Toronto, delivering branding and digital content.
Graphic Designer & Social Media Content Creator at Ralfoelto Tattoo Artist
May 1, 2024 - PresentDesigned custom tattoo artwork in Photoshop and executed a brand-focused content strategy, boosting engagement by 60%. Created branded social media content in After Effects and Premiere Pro, including motion graphics and time-lapse video promotions.
Graphic Designer & Social Media Content Creator at Ralfoelto Tattoo Artist
May 1, 2024 - PresentCreated custom tattoo designs, transforming client ideas into unique, high-quality artwork. Developed engaging social media content to attract and retain followers. Increased Instagram engagement by 60% through curated content and strategic posting. Provided client consultations, ensuring a smooth transition from concept to final tattoo.
Graphic Designer & Social Media Content Creator at Ralfoelto Tattoo Artist
May 1, 2024 - PresentCreated custom tattoo designs, transforming client ideas into unique, high-quality artwork. Developed engaging social media content to attract and retain followers. Increased Instagram engagement by 60% through curated content and strategic posting. Conducted client consultations to ensure a smooth transition from concept to final tattoo.
Motion Graphic Designer at Sony Pictures Entertainment
April 30, 2024 - September 7, 2025Designed 250+ motion graphics, logos, and branded elements; developed motion templates to streamline workflows and improve turnaround time. Collaborated with marketing strategists and ensured brand consistency across film, TV, and digital campaigns.
Motion Graphic Designer at Sony Pictures Entertainment
April 30, 2024 - September 7, 2025Developed high-quality motion graphics and visual assets to enhance brand identity across multiple platforms. Designed motion graphics templates, optimizing workflows for future projects. Created 250+ motion animations, including logos, branding elements, and informational graphics. Developed motion animations for 10+ flagship movies, boosting engagement by 40%. Assisted in implementing motion tracking for augmented reality applications.
Motion Graphic Designer at Sony Pictures Entertainment
April 30, 2024 - September 7, 2025Developed high-quality motion graphics and visual assets to enhance brand identity across multiple platforms. Designed motion graphics templates, optimizing workflows for future projects. Created 250+ motion animations, including logos, branding elements, and informational graphics. Developed motion animations for 10+ flagship movies, boosting engagement by 40%. Assisted in implementing motion tracking for augmented reality applications.
Graphic Designer at Sony Music Entertainment
April 30, 2023 - September 7, 2025Designed visuals for music videos, branding campaigns and digital content; created lyric video animations, album artwork including 'Décimo Cuarto', and marketing assets across platforms.
Graphic Designer at Sony Music Entertainment
April 30, 2023 - September 7, 2025Designed compelling visuals for music videos, branding campaigns, and digital content, collaborating with artists and marketing teams. Designed 20+ motion graphics for lyric videos, increasing YouTube engagement by 40%. Created visual assets for Décimo Cuarto, a Grammy-winning album. Developed diverse promotional materials for Apple Music, Spotify, YouTube, and social media. Strengthened artist branding through dynamic animations and high-impact digital artwork.
Graphic Designer at Sony Music Entertainment
April 30, 2023 - September 7, 2025Designed compelling visuals for music videos, branding campaigns, and digital content, collaborating with artists and marketing teams. Created 20+ motion graphics for lyric videos, increasing YouTube engagement by 40%. Created visual assets for Décimo Cuarto, a Grammy-winning album. Developed promotional materials for Apple Music, Spotify, YouTube, and social media. Strengthened artist branding through dynamic animations and high-impact digital artwork.
Visual Designer at vivo Smartphone
February 28, 2022 - September 7, 2025Led brand identity development for Euro Cup 2020 sponsorship; established comprehensive brand guidelines and designed in-store branding, packaging, and campaign visuals; mentored a team of four designers to ensure brand consistency.
Visual Designer at vivo Smartphone
February 28, 2022 - September 7, 2025Led visual design for digital and retail branding at vivo Smartphone, a global mobile technology brand. Directed visual design for Euro Cup 2020 sponsorship, delivering 100+ promotional visuals. Led a team of four designers, mentoring them in branding consistency and creative direction. Created promotional materials for marketing campaigns, increasing digital engagement. Developed social media visuals, in-store branding, and campaign materials for new product launches.
Visual Designer at vivo Smartphone
February 28, 2022 - September 7, 2025Led visual design for digital and retail branding at vivo Smartphone, a global mobile technology brand. Directed visual design for Euro Cup 2020 sponsorship, delivering 100+ promotional visuals. Led a team of four designers, mentoring them in branding consistency and creative direction. Created promotional materials for marketing campaigns, increasing digital engagement. Developed social media visuals, in-store branding, and campaign materials for new product launches.
Freelance Graphic Designer at Various Clients (Tudo, Páramo Presenta)
October 31, 2021 - September 7, 2025Freelance graphic design work for clients Tudo and Páramo Presenta in Bogotá, Colombia.
Freelance Graphic Designer at Various Clients (Tudo, Páramo Presenta)
October 31, 2021 - September 7, 2025Delivered graphic design services for clients Tudo and Páramo Presenta in Bogotá, Colombia, supporting branding and campaign materials.
Visual Designer at Mayor's Office of Bogotá
December 31, 2019 - September 7, 2025Designed visual branding materials and digital content for city campaigns.
Visual Designer at Mayor's Office of Bogotá
December 31, 2019 - September 7, 2025Designed visual assets for public campaigns, branding materials, and digital content for the Mayor's Office.
Visual Designer at Mayor's Office of Bogotá
December 1, 2019 - September 7, 2025Created visuals for government communications; collaborated with marketing teams to deliver cohesive branding.
Creative Director at Prisma Producciones
February 28, 2018 - September 7, 2025Provided creative direction and led campaigns and design teams.
Creative Director at Prisma Producciones
February 28, 2018 - September 7, 2025Led creative direction for campaigns, branding materials, and multimedia assets for Prisma Producciones.
Communications Intern at Alliance Française Bogotá
July 31, 2016 - September 7, 2025Supported communications initiatives and activities during internship.
Communications Intern at Alliance Française Bogotá
July 31, 2016 - September 7, 2025Supported communications and design efforts, creating promotional materials and assisting with events.
Communications Intern at Alliance Française Bogotá
July 1, 2016 - September 7, 2025Supported communications initiatives and content production.
Creative Director at Prisma Producciones
July 1, 2016 - September 7, 2025Led creative direction for multiple projects; supervised design teams and ensured high-quality brand execution.
Education
Bachelor of Arts in Advertising at Pontificia Universidad Javeriana
January 11, 2030 - January 1, 2016Motion Graphics Online at Coder House
January 1, 2024 - September 7, 2025Bachelor of Arts in Advertising at Pontificia Universidad Javeriana
January 11, 2030 - January 1, 2016Motion Graphics Online at Coder House
January 1, 2024 - December 31, 2024Digital Collage with Photoshop Online at Domestika
January 1, 2025 - September 7, 2025Bachelor of Arts in Advertising at Pontificia Universidad Javeriana
January 11, 2030 - January 1, 2016Motion Graphics Online at Coder House
January 1, 2024 - January 1, 2024Digital Collage with Photoshop at Domestika
January 11, 2030 - January 1, 2025Photo Editing and Retouching with Photoshop at Domestika
January 11, 2030 - January 1, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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