Dnyaneshwary Balghare
MBA Candidate in Marketing Management | Data Driven Digital Marketing and Performance Analytics
Profile Summary
Results driven performance marketing professional with hands on experience in managing and optimizing Meta (Facebook and Instagram) and Google Ads campaigns as well as multichannel marketing initiatives. Skilled in leveraging data driven insights to improve ROI, scale campaigns, and drive measurable business growth.
I have worked as a Performance Marketing Associate and Point of Contact (POC) in a fast paced startup environment. This experience enhanced my exposure to end to end marketing operations, client communications, strategic campaign management, brand audits, performance reporting, scaling strategies, and conducting daily and monthly client meetings.
Key Achievements
- Led digital campaigns for multiple e commerce brands, developing A/B testing frameworks, optimizing ad creatives, and improving targeting strategies
- Delivered a 48% revenue increase and 33% conversion improvement for Gargi by PNGS through data driven campaign optimization and creative ad development
- Significantly reduced cost per acquisition while maximizing campaign ROI.
- Built dashboards and analyzed user behavior to provide actionable insights for campaign improvements
Skills and Expertise
Paid Media: Meta Ads (Facebook, Instagram), Google Ads, Multichannel Campaigns
Data Analytics: Campaign performance tracking, ROI analysis, A/B testing, reporting dashboards
Strategic Planning: Brand audits, scale up plans, performance monitoring, creative optimization
Client and Operations Management: POC responsibilities, client communications, daily and monthly meetings, cross functional collaboration
Strengths
Combines analytical expertise with creative skills by developing compelling ad copy and visuals while continuously optimizing campaigns for performance. Highly organized, proactive, and able to work independently under tight deadlines to deliver high quality leads and measurable results
Objective
To contribute to an AI focused marketing agency by creating, managing, and analyzing performance driven campaigns that generate meaningful leads and business growth
Experience Level
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Experience Level
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