I’m Tarum Qazalbash, a creative and versatile Communication Arts professional with 13 years of experience in illustration, art direction, and visual storytelling. I specialize in conceptualizing and executing designs across digital, print, and environmental media for Telecommunications, Ministries, Education, Real Estate, and Tech. From brand identities and campaigns to storyboards and UX/UI, I thrive on turning ideas into visually engaging narratives. I’ve collaborated with clients in Pakistan and Abu Dhabi, guiding projects from concept to completion while mentoring teams and delivering campaigns that resonate.…

Tarum Qazalbash

I’m Tarum Qazalbash, a creative and versatile Communication Arts professional with 13 years of experience in illustration, art direction, and visual storytelling. I specialize in conceptualizing and executing designs across digital, print, and environmental media for Telecommunications, Ministries, Education, Real Estate, and Tech. From brand identities and campaigns to storyboards and UX/UI, I thrive on turning ideas into visually engaging narratives. I’ve collaborated with clients in Pakistan and Abu Dhabi, guiding projects from concept to completion while mentoring teams and delivering campaigns that resonate.…

Available to hire

I’m Tarum Qazalbash, a creative and versatile Communication Arts professional with 13 years of experience in illustration, art direction, and visual storytelling. I specialize in conceptualizing and executing designs across digital, print, and environmental media for Telecommunications, Ministries, Education, Real Estate, and Tech.
From brand identities and campaigns to storyboards and UX/UI, I thrive on turning ideas into visually engaging narratives. I’ve collaborated with clients in Pakistan and Abu Dhabi, guiding projects from concept to completion while mentoring teams and delivering campaigns that resonate.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Senior Art Director at Channel 7 Communications
September 1, 2025 - October 11, 2025
Led 360° campaigns including brand identity, event branding, and social media content creation. Designed print and social media campaigns for major clients. Provided creative direction and storyboards for TVCs as a freelancer.
Senior Art Director at Channel 7 Communications, Pakistan
September 1, 2025 - October 11, 2025
Led 360° campaigns including brand identity, event branding, and social media content creation. Designed print and social media campaigns for major clients. Provided creative direction and storyboards for TVCs as a freelancer.
Illustrator / Storyboard Artist at Al Sayegh Media
January 1, 2024 - October 11, 2025
Created storyboards and illustrations for high-end advertising campaigns.
Illustrator / Storyboard Artist at Al Sayegh Media, Abu Dhabi
January 1, 2024 - October 11, 2025
Created storyboards and illustrations for high-end advertising campaigns.
Senior Art Director at Channel 7
January 1, 2024 - Present
Working on 360 Campaigns, Brand Identities, Event Branding & Social Media Content Creation. Also involved in Interiors/Environment Design, Print and Social Media Campaigns; developing storyboards for TVCs as a freelancer.
Senior Art Director at Channel 7
January 1, 2024 - Present
Working on 360 Campaigns, Brand Identities, Event Branding & Social Media Content Creation; involvement in interiors/environment design and TVCs/storyboards.
Senior Art Director at Channel 7
January 1, 2024 - Present
Working on 360 Campaigns, Brand Identities, Event Branding & Social Media Content Creation. Interiors/Environment Design, Print and Social Media Campaigns. Freelance storyboards for TVCs.
Communication Artist at 1Story
January 1, 2022 - October 11, 2025
Pitch Decks, visual identity, and campaign development for the brands. Designed Characters for AI chatbots and designed Virtual Websites.
Communication Artist at 1Story, Pakistan
January 1, 2022 - October 11, 2025
Pitch Decks, visual identity, and campaign development for the brands. Designed Characters for AI chatbots and designed Virtual Websites.
Illustrator/Storyboard Artist at Al Sayegh Media
January 1, 2022 - Present
Illustration and storyboard work; art direction for campaigns; clients include Zong, Wateen, Telencor (Telecom) and government ministries; Abu Dhabi operations since 2022.
Illustrator / Storyboard Artist at Al Sayegh Media
January 1, 2022 - Present
Illustration and storyboard work for projects in Abu Dhabi; collaborated on TVCs and client campaigns.
Illustrator/Storyboard Artist at Al Sayegh Media (Abu Dhabi)
January 1, 2022 - Present
Illustrator/Storyboarder for the Abu Dhabi branch; worked with major clients including ZONG, WATEEN, TELENOR and government projects.
Strategic Communication Consultant at Punjab AIDS Control Program (Govt. of Punjab)
August 1, 2017 - October 11, 2025
Designed brochures, ads, posters, technical bulletins, and banners. Developed medical camp site designs and interior layouts. Produced illustrations and storyboards for awareness campaigns.
Strategic Communication Consultant at Punjab AIDS Control Program (Govt. of Punjab)
August 1, 2017 - October 11, 2025
Designed brochures, ads, posters, technical bulletins, and banners. Developed medical camp site designs and interior layouts. Produced illustrations and storyboards for awareness campaigns.
Strategic Communications Consultant at Punjab AIDS Control Program (GOP)
August 1, 2017 - September 8, 2025
Designed print materials including brochures, ads, booklets, posters, technical bulletins; interior design, renovation and design of medical camps sites.
Strategic Communications Consultant at Punjab AIDS Control Program (GOP)
August 1, 2017 - September 8, 2025
Designed print materials including brochures, ads, booklets, posters, technical bulletins, banners etc. Interior design, renovation & designing of medical camp sites.
Creative Director at Chaaye Khana
January 1, 2014 - Present
Directed creative concepts, visual identity, and campaign development for the brand. Managed design execution across digital and environmental platforms.
Creative Director at Chaaye Khana, Pakistan
January 1, 2014 - Present
Directed creative concepts, visual identity, and campaign development for the brand. Managed design execution across digital and environmental platforms.
Creative Director at Chaye Khan
January 1, 2014 - Present
Led brand design, campaigns and media production across Pakistan; oversaw multiple branches and TVCs.
Creative Director at Chaaye KhanA
January 1, 2014 - Present
Led creative direction across branches, branding, and storytelling; oversaw design and visual campaigns since 2014.
Creative Director at Chaaye Khan
January 1, 2014 - Present
All branches, Pakistan. Illustrator/Storyboarder.
Illustrator & Storyboard Artist at Fishbowl Pvt. Ltd.
September 1, 2013 - October 11, 2025
Collaborated with designers and artists for top international and domestic brands.
Illustrator & Storyboard Artist at Fishbowl Pvt. Ltd., Pakistan
September 1, 2013 - October 11, 2025
Collaborated with designers and artists for top international and domestic brands.
Illustrator/Storyboard Artist at A Detu De Pvt Ltd
January 1, 2013 - October 6, 2025
Worked closely with designers and artists for international and domestic brands; created sketches and storyboards for national and multinational companies, including telecoms, and contributed to art direction.
Illustrator, Storyboard Artist at A Detu De Pvt Ltd
January 1, 2013 - September 8, 2025
Worked closely with dedicated designers and artists for many big international and domestic brands.
Illustrator, Storyboard Artist at A Detude Pvt. Ltd.
January 1, 2013 - September 8, 2025
Worked closely with dedicated designers and artists for many big international and domestic brands.
Freelance UX, UI Designer & Illustrator at Telenor
January 1, 2009 - October 11, 2025
Created brand identities, websites, and print materials for clients ranging from small merchants to multinational companies. Designed sketches and storyboards for major telecommunication and corporate clients.
Freelance Designer & Illustrator at Self-Employed
January 1, 2004 - Present
Designed websites and print materials for clients ranging from small online merchants to multinational companies; sketched and storyboarded for national and multinational brands.
Freelance Designer & Illustrator at Self-Employed
January 1, 2004 - Present
Designed websites, print materials and storyboards for national and multinational clients; ongoing freelance design & illustration work since 2004.
Freelance Designer & Illustrator at Independent
January 1, 2004 - Present
Designed websites and print materials for clients ranging from small online merchants to big multinational companies. Sketch and storyboard for national and multinational companies including telecommunications companies as well.

Education

Bachelor of Arts at University of Peshawar
January 11, 2030 - September 8, 2025
Bachelor of Fine Arts at University of the Punjab
January 11, 2030 - September 8, 2025
Masters in Special Education at Allama Iqbal Open University
January 11, 2030 - September 8, 2025
Bachelor of Arts at University of Peshawar
January 11, 2030 - January 1, 2006
Bachelor of Fine Arts at University of the Punjab
January 11, 2030 - September 8, 2025
Masters in Special Education at Allama Iqbal Open University
January 11, 2030 - September 8, 2025
Bachelor of Arts at University of Peshawar
January 11, 2030 - October 6, 2025
Bachelor of Fine Arts at University of the Punjab
January 11, 2030 - October 6, 2025
Master of Education (Special Education) at Allama Iqbal Open University
January 11, 2030 - October 6, 2025
Masters in Special Education at Allama Iqbal Open University, Islamabad
January 11, 2030 - January 1, 2023
Bachelor of Arts at University of Peshawar
January 11, 2030 - January 1, 2009
Bachelor of Fine Arts (Part 1) at University of the Punjab, Lahore
January 11, 2030 - January 1, 2006
Master of Special Education at Allama Iqbal Open University, Islamabad
January 11, 2030 - January 1, 2023
Bachelor of Arts at University of Peshawar
January 11, 2030 - January 1, 2009
Bachelor of Fine Arts (Part 1) at University of the Punjab, Lahore
January 11, 2030 - January 1, 2006

Qualifications

Masters in Special Education
January 11, 2030 - September 8, 2025

Industry Experience

Media & Entertainment, Telecommunications, Government, Education, Professional Services, Healthcare, Other, Real Estate & Construction