Hi, I'm Giselle Leiva, a Creative and results-driven Art Director & Marketing Analyst with expertise in brand identity, social media strategy, and 360° campaigns. I lead creative teams, develop engaging visual content, and execute marketing strategies that drive measurable growth. Based in Buenos Aires, Argentina, I thrive under pressure, stay highly organized, and adapt quickly to fast-paced environments. I collaborate with clients to deliver cohesive communication strategies, manage diverse portfolios, and drive successful branding and production initiatives.…

Giselle Leiva

Hi, I'm Giselle Leiva, a Creative and results-driven Art Director & Marketing Analyst with expertise in brand identity, social media strategy, and 360° campaigns. I lead creative teams, develop engaging visual content, and execute marketing strategies that drive measurable growth. Based in Buenos Aires, Argentina, I thrive under pressure, stay highly organized, and adapt quickly to fast-paced environments. I collaborate with clients to deliver cohesive communication strategies, manage diverse portfolios, and drive successful branding and production initiatives.…

Available to hire

Hi, I’m Giselle Leiva, a Creative and results-driven Art Director & Marketing Analyst with expertise in brand identity, social media strategy, and 360° campaigns. I lead creative teams, develop engaging visual content, and execute marketing strategies that drive measurable growth.

Based in Buenos Aires, Argentina, I thrive under pressure, stay highly organized, and adapt quickly to fast-paced environments. I collaborate with clients to deliver cohesive communication strategies, manage diverse portfolios, and drive successful branding and production initiatives.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer SSR & Content Strategist at BALBI E HIJOS
December 31, 2025 - September 8, 2025
Directed visual and social media strategy for the brand; achieved Instagram growth from 20K to 130K+ followers in 10 months; ensured quality control of offline materials across branches; designed packaging, signage, and visual communication assets; assisted in styling and backstage of professional photoshoots; led the rebranding and development of updated brand guidelines.
Content Creator at BLACKBOX.AI
January 1, 2023 - Present
Created reels, GIFs, and visual content for a US-based AI startup; designed humorous and viral assets to boost social media engagement.
Freelance Graphic & UX/UI Designer at MAMEY STUDIO
December 31, 2023 - September 8, 2025
Designed brand identity and product visuals for local businesses; developed social media strategies and creative content; produced catalogs, brochures, and editorial materials (digital & print); designed UX/UI for websites and digital platforms.
Project Manager & Social Media Team Lead at SNOWFLAKE
December 31, 2024 - September 8, 2025
Directed 360° marketing campaigns and content planning for multiple clients; Coordinated creative and social media teams to ensure brand alignment; Designed feeds, reels, presentations, catalogs, and offline/online materials; Managed paid campaigns in Meta Ads, monitored KPIs, and delivered monthly reports
Content Creator at BLACKBOX.AI
December 31, 2023 - September 8, 2025
Created reels, GIFs, and visual content for a US-based AI startup; Designed humorous and viral assets to boost social media engagement
Freelance Graphic & UX/UI Designer at MAMEY STUDIO
December 31, 2023 - September 8, 2025
Designed brand identity and product visuals for local businesses; Developed social media strategies and creative content; Produced catalogs, brochures, and editorial materials (digital & print); Designed UX/UI for websites and digital platforms
Graphic Designer SSR & Content Strategist at BALBI E HIJOS
December 31, 2025 - September 8, 2025
Directed visual and social media strategy for the brand; Achieved Instagram growth from 20K to 130K+ followers in 10 months; Ensured quality control of offline materials across branches; Designed packaging, signage, and visual communication assets; Assisted in styling and backstage of professional photoshoots; Led the rebranding and development of updated brand guidelines
Project Manager & Social Media Team Lead at SNOWFLAKE
January 1, 2021 - January 1, 2024
Directed 360° marketing campaigns and content planning for multiple clients; coordinated creative and social media teams to ensure brand alignment; designed feeds, reels, presentations, catalogs, and offline/online materials; managed paid campaigns in Meta Ads, monitored KPIs, and delivered monthly reports.
Freelance Graphic & UX/UI Designer at MAMEY STUDIO
January 1, 2021 - January 1, 2023
Designed brand identity and product visuals for local businesses; developed social media strategies and creative content; produced catalogs, brochures, and editorial materials (digital & print); designed UX/UI for websites and digital platforms.
Graphic Designer SSR & Content Strategist at BALBI E HIJOS
January 1, 2024 - January 1, 2025
Directed visual and social media strategy for the brand; achieved Instagram growth from 20K to 130K+ followers in 10 months; ensured quality control of offline materials across branches; designed packaging, signage, and visual communication assets; assisted in styling and backstage of professional photoshoots; led the rebranding and development of updated brand guidelines.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Consumer Goods

Skills

Experience Level