Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a results-driven marketing leader with global experience across technology, industrial and engineering sectors. I’ve built and led marketing functions spanning brand, demand generation, ops and customer engagement to accelerate growth and pipeline. I’m passionate about turning data into strategy, aligning cross-functional teams, and developing high-performing marketing teams across regions. I excel at creating customer-centric programs, driving demand, and enabling sales with compelling proof points. I thrive in global and APAC contexts, translating complex business needs into integrated campaigns that deliver measurable impact and sustained market momentum.…I’m a results-driven marketing leader with global experience across technology, industrial and engineering sectors. I’ve built and led marketing functions spanning brand, demand generation, ops and customer engagement to accelerate growth and pipeline. I’m passionate about turning data into strategy, aligning cross-functional teams, and developing high-performing marketing teams across regions. I excel at creating customer-centric programs, driving demand, and enabling sales with compelling proof points. I thrive in global and APAC contexts, translating complex business needs into integrated campaigns that deliver measurable impact and sustained market momentum.

Kua Pet Ie

Fractional CMO, Growth Marketer, Marketing Strategist, +5





I’m a results-driven marketing leader with global experience across technology, industrial and engineering sectors. I’ve built and led marketing functions spanning brand, demand generation, ops and customer engagement to accelerate growth and pipeline. I’m passionate about turning data into strategy, aligning cross-functional teams, and developing high-performing marketing teams across regions. I excel at creating customer-centric programs, driving demand, and enabling sales with compelling proof points. I thrive in global and APAC contexts, translating complex business needs into integrated campaigns that deliver measurable impact and sustained market momentum.…I’m a results-driven marketing leader with global experience across technology, industrial and engineering sectors. I’ve built and led marketing functions spanning brand, demand generation, ops and customer engagement to accelerate growth and pipeline. I’m passionate about turning data into strategy, aligning cross-functional teams, and developing high-performing marketing teams across regions. I excel at creating customer-centric programs, driving demand, and enabling sales with compelling proof points. I thrive in global and APAC contexts, translating complex business needs into integrated campaigns that deliver measurable impact and sustained market momentum.

Available to hire

I’m a results-driven marketing leader with global experience across technology, industrial and engineering sectors. I’ve built and led marketing functions spanning brand, demand generation, ops and customer engagement to accelerate growth and pipeline. I’m passionate about turning data into strategy, aligning cross-functional teams, and developing high-performing marketing teams across regions.

I excel at creating customer-centric programs, driving demand, and enabling sales with compelling proof points. I thrive in global and APAC contexts, translating complex business needs into integrated campaigns that deliver measurable impact and sustained market momentum.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Vice President Customer Marketing at ST ENGINEERING GROUP (HQ)

September 1, 2024 - Present

Lead group-level customer marketing initiatives focused on customer engagement, advocacy, and data-driven performance. Implemented a group-wide customer survey across 7 Business Areas, achieving 85% Actual CSAT vs 80% target; launched a strategic customer advocacy program with 10 high-impact stories; integrated sentiment scoring into CRM to enable data-driven decisions and potential 15% improvement in marketing conversion rates.

Senior Director – Global Demand Generation Strategy at AVEVA

August 31, 2024 - September 8, 2025

Strategized global GTM demand generation to build a robust pipeline, established streamlined global campaigns planning and execution, and led a team of 11 to drive program effectiveness. Delivered over 416M in pipeline and achieved target ROMI of 8x; integrated planning across Global Marketing and Business Units.

Senior Director - Head of Marketing APAC at AVEVA

August 31, 2021 - September 8, 2025

Led APAC marketing strategy and localization, governance of segmentation and multi-channel campaigns, and partner relations. Managed a 2.2M EURO annual budget; APAC contributed 23% of pipeline; achieved 43% new business pipeline growth.

Marketing Director – IT Platform Marketing, Asia Pacific Japan at SAP

April 30, 2016 - September 8, 2025

Developed and executed integrated marketing programs for IT platform audiences across APJ. Built awareness, generated demand, and accelerated pipeline; integrated branding, data, online, digital media, customer references and events. Delivered 40M (target 23M) through SAP Run Simple programs covering 6,500 customers & influencers; exceeded marketing-generated opportunities by 104% with 4.6x pipeline coverage.

Senior Marketing Manager, Industry Marketing - Discrete Manufacturing & Energy & Resources, APJ at SAP

March 31, 2015 - September 8, 2025

Led industry-focused marketing across APJ, delivering significant YoY growth and pipeline. Achieved 257% YoY revenue growth across 5 sub-segments and launched high-impact programs such as Family Conglomerates to reach C-suite buyers, generating substantial new pipeline.

Senior Marketing Manager, HR Line of Business, Asia Pacific Japan at SAP

December 31, 2011 - September 8, 2025

Expanded HR marketing pipeline and influenced APJ revenue through targeted campaigns and cross-functional collaboration.

Marketing Manager Asia (Reporting to VP, Marketing Asia) at IBM Singapore Pte Ltd

October 31, 2009 - September 8, 2025

Developed and executed integrated marketing programs for IT and SMB audiences, driving demand generation and pipeline acceleration across ASEAN markets.

Demand Management for Mid-Market - Team Lead (Singapore) at IBM Singapore Pte Ltd

October 31, 2009 - September 8, 2025

Led demand management for mid-market segment, coordinating campaigns and sales alignment to optimize ROI and build pipeline.

ASEAN General Business (Global SMB) Marketing Manager at IBM Singapore Pte Ltd

January 31, 2009 - September 8, 2025

Drove regional SMB marketing programs, enabling sales in ASEAN through targeted campaigns and partner engagement.

Marketing Consultant at Cypress Solutions Consulting

September 30, 1999 - September 8, 2025

Provided IT marketing consulting and campaign support, enabling clients to accelerate sales cycles and improve marketing effectiveness.

Marketing Manager at Fuji Xerox Singapore

March 31, 2007 - September 8, 2025

Led marketing initiatives across Singapore with emphasis on channel campaigns, product launches, and cross-functional collaboration to grow market presence.