Kua Pet Ie

Available to hire

I’m a results-driven marketing leader with global experience across technology, industrial and engineering sectors.

About

I’m a results-driven marketing leader with global experience across technology, industrial and engineering sectors. I’ve built and led marketing functions spanning brand, demand generation, ops and customer engagement to accelerate growth and pipeline. I’m passionate about turning data into strategy, aligning cross-functional teams, and developing high-performing marketing teams across regions.

I excel at creating customer-centric programs, driving demand, and enabling sales with compelling proof points. I thrive in global and APAC contexts, translating complex business needs into integrated campaigns that deliver measurable impact and sustained market momentum.

  • 27 years' experience
  • Joined September 2025

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Manufacturing
  • Professional Services
  • Energy & Utilities
  • Telecommunications
  • Other
  • Media & Entertainment

More experts in Singapore, Singapore

Work experience· 11 roles

Vice President Customer Marketing · ST ENGINEERING GROUP (HQ)Sep 2024 – Present · 2 yrs 3 mos

Lead group-level customer marketing initiatives focused on customer engagement, advocacy, and data-driven performance. Implemented a group-wide customer survey across 7 Business Areas, achieving 85% Actual CSAT vs 80% target; launched a strategic customer advocacy program with 10 high-impact stories; integrated sentiment scoring into CRM to enable data-driven decisions and potential 15% improvement in marketing conversion rates.

Senior Director – Global Demand Generation Strategy · AVEVAAug 2024 – Sep 2025 · 1 yr 2 mos

Strategized global GTM demand generation to build a robust pipeline, established streamlined global campaigns planning and execution, and led a team of 11 to drive program effectiveness. Delivered over 416M in pipeline and achieved target ROMI of 8x; integrated planning across Global Marketing and Business Units.

Senior Director - Head of Marketing APAC · AVEVAAug 2021 – Sep 2025 · 4 yrs 2 mos

Led APAC marketing strategy and localization, governance of segmentation and multi-channel campaigns, and partner relations. Managed a 2.2M EURO annual budget; APAC contributed 23% of pipeline; achieved 43% new business pipeline growth.

Marketing Director – IT Platform Marketing, Asia Pacific Japan · SAPApr 2016 – Sep 2025 · 9 yrs 6 mos
Senior Marketing Manager, Industry Marketing - Discrete Manufacturing & Energy & Resources, APJ · SAPMar 2015 – Sep 2025 · 10 yrs 7 mos
Senior Marketing Manager, HR Line of Business, Asia Pacific Japan · SAPDec 2011 – Sep 2025 · 13 yrs 10 mos
Demand Management for Mid-Market - Team Lead (Singapore) · IBM Singapore Pte LtdOct 2009 – Sep 2025 · 16 yrs
Marketing Manager Asia (Reporting to VP, Marketing Asia) · IBM Singapore Pte LtdOct 2009 – Sep 2025 · 16 yrs

Education

Bachelor of Commerce (Information Technology & Marketing) · Curtin University of Technology, Australia2030 – 2025

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