Available to hire
Hi! I’m Ashleigh, an image maker and photoshop specialist with a passion for storytelling through imagery.
I can turn raw assets into polished, platform-ready content, and am able to develop, establish, and communicate a visual brand language. I can conceptualise fragmented ideas, and am able to articulate a creative vision.
I have a strong background in studio photography, image curation, and brand visual identity; and expertise with photo retouching and digital image production. I’m able to translate ideas into cohesive visuals that engage audiences and drive performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Creator & Listings Marketer at Upstay Vancouver Institute of Media Arts
February 1, 2025 - September 8, 2025Responsible for content management and marketing of 400+ vacation rental property listings across multiple OTA platforms, including photo editing, image curation, copywriting, SEO & keywording, monitoring performance analytics, creating platform-specific optimization strategies, and promotional campaigns. Led all digital marketing initiatives including direct email campaigns, social media management and content creation (Facebook, Instagram, LinkedIn), and blog content. Developed seasonal marketing approaches & social media campaign strategies; produced branded marketing materials, created location-specific content calendars for digital marketing promotion.
Post Production Quality Control & Team Lead at VRX Studios
February 28, 2023 - September 8, 2025Oversaw post production processing and timely delivery of digital photos and visual content. Helped shape brand identities by translating values, positioning, and audiences into image processing styles. Ensured the visual brand language is consistently implemented across all images, and maintained brand visual standards in images throughout locations.
Lead Studio Photographer at Lululemon Athletica
November 1, 2011 - September 8, 2025Accountable for the daily operations of the studio team (photographic production, post production editing, and managing the digital archive) to produce product images for the e-commerce website, direct email campaigns, and other marketing materials. Responsible for photo art direction, model acquisition, lighting design, seasonal concepts, on-set direction, shot design, studio equipment purchases, rentals and maintenance. Developed the visual style conventions for the brand’s photography standards and produced style guidelines for other photographers to reference to ensure images meet brand and business objectives.
Education
Bachelor of Fine Arts at University of Victoria
September 1, 2000 - August 1, 2004Professional Photography Program at VRX Vancouver Institute of Media Arts
August 1, 2023 - February 1, 2025Bachelor of Fine Arts at University of Victoria
September 1, 2000 - August 31, 2004Professional Photography Program Graduate at Vancouver Institute of Media Arts
August 1, 2023 - February 28, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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