Available to hire
I’m Joshua L. Mabanag, a Filipino entrepreneur and marketer with a passion for turning ideas into growing ventures. I lead partnerships and ecosystem development at AHG Lab Manila, building connections between startups, venture builders, and investors to drive growth for a 30+ portfolio of ventures while helping shape the local startup ecosystem.
I’m also hands-on in marketing, product development, and cross-border collaborations, with experience from health and consumer campaigns to startup ecosystems. I studied at De La Salle University-Manila and the National University of Singapore, and I’m excited to keep creating value for founders and teams as they bring new solutions to market.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Tagalog
Fluent
English
Fluent
Work Experience
Associate, Founder's Office / Lead for Partnerships and Ecosystem Development at AHG Lab
September 1, 2024 - PresentHandles all external engagements of AHG Lab online and offline; facilitates engagement within the startup ecosystem by connecting startups, venture builders, venture capital firms, and individuals to foster partnerships. Supports the needs of 30+ portfolio ventures, ensuring their growth and success. Core organizer of BUILD Startup Festival 2025; collaborated with Kaya Founders and Foxmont Capital Partners.
Marketing Associate at Were Mote
March 1, 2025 - PresentLeads marketing collateral creation and engagement for Were Mote; oversees brand communications across channels; coordinates partnerships and events to drive growth.
Business Development and Marketing Intern at Nanolumi (Rayal) Singapore
December 31, 2023 - September 8, 2025Drove market outreach for Nanolumi's solutions in Singapore; assisted with partnerships, marketing campaigns and lead generation.
Campaigns Intern (Health) at Lazada Philippines
May 31, 2023 - September 8, 2025Processed back-end of health campaigns; assisted in reverse deal hunting and creating campaigns to drive sales; supported sellers such as Unilab, South Star Drugs, and GSK to increase sales and profitability on the Lazada platform.
Growth and Partnerships Intern at Quad X (ShippingCart)
July 31, 2022 - September 8, 2025Collaborated on promotional deals; coordinated marketing strategies such as surveys, automated scripts, and social media posts to convert signups into customers.
Founder / Partnership Member / Production and Logistics Manager at Com Packed
December 31, 2022 - September 8, 2025Led production and logistics for a practicum business selling innovative laptop sleeves with detachable flap and pockets; achieved 300% ROI, 100% fulfilled orders, and no liabilities after 1 year.
Business Development Officer at Promo Ventures
September 30, 2019 - September 8, 2025Assessed business strategies to enable acquisition of multi-million companies; organized purchase order forms and accreditation documents.
Assistant Vice President for Linkages and Socio-Civic Development at Young Entrepreneurs' Society (YES) – DLSU Manila
September 30, 2021 - September 8, 2025Led socio-civic initiatives to expand brand awareness and reach via weekly social media advocacy; supervised YES initiatives for local micro, small and medium enterprises.
Project Head (YES-DS LU) at Young Entrepreneurs' Society (YES) – DLSU Manila
September 30, 2021 - September 8, 2025Collaborated with other university units to organize a seminar on TikTok's application to digital marketing; predicted 30 attendees but reached up to 100 attendees on the day of the seminar.
Project Head (YES-D LSU) at DLSU Job Expo
March 31, 2021 - September 8, 2025Facilitated talks with Morgan Stanley Capital International Philippines (MSCI) for student recruitment; supported logistics of the job expo.
Associate, Founder’s Office / Lead for Partnerships and Ecosystem Development at AHG Lab Manila
September 1, 2024 - PresentHandles all external engagements of AHG Lab (online and offline); facilitates engagement within the startup ecosystem by connecting startups, venture builders, venture capital firms, and individuals to foster partnerships. Supports the needs of our 30+ portfolio ventures, ensuring their growth and success.
Marketing Associate at WereMote
March 1, 2025 - PresentLeads and oversees all marketing collaterals and engagements for WereMote branches; manages social media, sales materials, and other marketing needs. Achieved a 380% increase in impression rate within 3 months.
Business Development and Marketing Intern at Nanolumi (Reyal)
December 31, 2023 - September 8, 2025Handled the business side of Reyal’s Nanolumi; spearheaded marketing tactics such as LinkedIn-based B2B outreach, email marketing, and a marketing funnel.
FMCG Campaigns Intern (Health) at Lazada Philippines
May 31, 2023 - September 8, 2025Processed back-end deal flow to invite sellers to campaigns; created health-category campaigns; assisted sellers such as Unilab, Southstar Drugs, and GlaxoSmithKline to increase sales and profitability on Lazada’s platform.
Growth and Partnerships Intern at Quad X (ShippingCart)
July 31, 2022 - September 8, 2025Collated promotional deals and discounts from brands abroad for ShippingCart; established and executed marketing strategies including surveys, automated scripts, and social posts to convert new sign-ups.
Founder / Partnership Member / Production and Logistics Manager at Com Packed
December 31, 2022 - September 8, 2025Handled production and logistics for a prismatic business selling innovative laptop sleeves with detachable flaps and pockets; achieved 300% ROI, 100% fulfilled orders, and no liabilities within 1 year.
Business Development Officer at Promo Ventures
September 30, 2019 - September 8, 2025Assessed business strategies enabling the company to acquire multi-million-dollar clients in the Philippines, including GM A, ABS-CBN, Philtrust Bank, and San Miguel Corporation; organized PO forms and accreditation documents.
Assistant Vice President for Linkages and Socio-Civic Development at Young Entrepreneurs Society (YES) – DLSU
September 30, 2021 - September 8, 2025Led linkage-building and socio-civic initiatives to broaden YES’s brand awareness and reach via social media and advocacy.
Project Head (YES-DSU) at YES – DLSU
September 30, 2021 - September 8, 2025Collaborated with university organizations to organize initiatives like TikTok-based seminars on digital marketing and outreach initiatives.
Project Head (YES-DSU) at DLSU LEAP
August 31, 2021 - September 8, 2025Coordinated university-wide programs and seminars; contributed to organizing a seminar on TikTok as a digital advertising channel.
Project Head at DLSU Job Expo
March 31, 2021 - September 8, 2025Facilitated a talk with Morgan Stanley Capital International Philippines for student recruitment.
Associate, Founder’s Office / Lead for Partnerships and Ecosystem Development at AHG Lab
September 1, 2024 - PresentHandles all external engagements of AHG Lab online and offline; facilitates engagement within the startup ecosystem by connecting startups, venture builders, venture capital firms, and individuals to foster partnerships. Supports the needs of 30+ portfolio ventures, ensuring their growth and success. Core organizer of BUILD Startup Festival 2025; collaborated with Kaya Founders and Foxmont Capital Partners.
Marketing Associate at Were Mote
March 1, 2025 - PresentLeads and oversees all marketing collaterals and engagements for all Were Mote branches; social media management; sales materials; increased impression rate to 380% within 3 months.
Marketing and Business Development Intern at Nanolumi (Rayal)
December 1, 2023 - September 8, 2025Managed the business side of Rayal, an anti-counterfeit and product authentication vertical of Nanolumi. Spearheaded marketing tactics such as exploring the use of LinkedIn for B2B, email marketing, and a marketing funnel.
Campaigns Intern (Health) at Lazada Philippines
May 1, 2023 - September 8, 2025Processed the back door of deals to invite sellers to join campaigns; created campaigns to drive the sales of health category; assisted sellers such as Unilab, South Star Drugs, and GSK to increase their sales and profitability on the Lazada platform.
Growth and Partnerships Intern at Quad X (ShippingCart)
July 1, 2022 - September 8, 2025Collated promotional deals and discounts from various brands abroad; established and executed marketing strategies like producing surveys, automated scripts, and posts for social media accounts to turn new sign-up customers to use the services.
Founder / Partnerships Member / Production and Logistics Manager at Com Pack Ed
December 1, 2022 - September 8, 2025Handled the production and logistics of Com Packed, a practicum business selling innovative laptop sleeves with detachable flap and pockets. Achieved 300% ROI, 100% fulfilled orders, and no liabilities at the end of 1 year.
Business Development Officer at Promo Ventures
September 1, 2019 - September 8, 2025Assessed business strategies that enabled the company to acquire multi-million-dollar clients in the Philippines (e.g., GMA, ABS-CBN, PhilTrust Bank, San Miguel). Organized purchase orders and accreditation documents.
Assistant Vice President for Linkages and Socio-Civic at Young Entrepreneur’s Society (YES) – DLSU Manila
September 1, 2021 - September 8, 2025Spearheaded a socio-civic program to expand brand awareness and reach through social media; highlighted advocacy and products/services weekly with no marketing costs.
Project Head (YES-DLSU) at YESocial Manila
September 1, 2021 - September 8, 2025Created social media platforms dedicated to 15 small businesses; weekly highlights of one business’s advocacy, products, and logo with zero marketing costs.
Project Head (YES-DLSU) at DLSU LEAP 2021
August 31, 2021 - September 8, 2025Collaborated with university partners to organize a seminar on how TikTok, a video-centered site, applies to digital marketing as an effective advertising avenue.
Project Head (YES-DLSU) at DLSU Job Expo
March 31, 2021 - September 8, 2025Facilitated talks with partners such as Morgan Stanley Capital International Philippines for recruitment of De La Salle University - Manila students.
Education
Master of Science in Venture Creation at National University of Singapore
July 1, 2023 - May 31, 2024Bachelor of Science in Entrepreneurship at La Salle University - Manila
September 1, 2019 - May 31, 2023Master of Science in Venture Creation at National University of Singapore
July 1, 2023 - May 31, 2024Bachelor of Science in Entrepreneurship, Minor in Economics at De La Salle University - Manila
September 1, 2019 - May 31, 2023Master of Science in Venture Creation at National University of Singapore
July 1, 2023 - May 1, 2024Bachelor of Science in Entrepreneurship at La Salle University - Manila, Philippines
September 1, 2019 - May 1, 2023Qualifications
Full Scholarship Awardee – MSc Venture Creation
July 1, 2023 - May 31, 2024Full Scholarship Awardee, MSc in Venture Creation (NUS)
July 1, 2023 - May 1, 2024Industry Experience
Software & Internet, Professional Services, Education, Media & Entertainment, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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