Available to hire
I am a Product and UX Designer passionate about optimizing human experiences through technology. I blend storytelling, problem-solving, and continuous discovery to craft user-centered experiences that inspire impact, trust, confidence, and engagement.
As an educator and designer, I integrate human-centered design principles with data-driven insights to deliver seamless, valuable digital solutions, and I champion equitable, desirable online experiences that meet users’ needs and drive lasting value.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead UX Product Designer at Icon Productions
March 1, 2025 - September 8, 2025Designed the Eternal Wellbeing App to align with the upcoming release of Mel Gibson’s Resurrection film. Developed customer journey maps and persona-actor-based storytelling frameworks to enhance project transparency and human-centred design focus. Created an algorithmic and design thinking process that improved efficiency in customer automation and personalization. Created low/high fidelity gamification design and rapid wireframe and interactive prototype designs.
Lead UX Product Designer at RM Education, Assessment Master
June 1, 2024 - September 8, 2025Led global digital product design, in research and discovery, customer journey mapping, accessibility (WCAG) compliance, design systems and backlog change requests. Developed low/high-fidelity wireframes, prototypes, and usability testing frameworks.
Principal UX Product Designer at Accenture
March 1, 2022 - September 8, 2025Conducted discovery, general user research, focus group workshops, and competitor analysis and data analytics for Atlassian Hackathon project. Won pitch to advance and evolve the global project to user interface design and build phases.
Lead UX Product Designer at Viva Energy
December 1, 2022 - September 8, 2025Designed portals for aviation, drivers, vendors, and Shell’s Secret Saver. Conducted usability and optimisation research and discovery. Created MVP and MVS rapid wireframe/prototype designs. Established a design system, led usability testing, and enhanced accessibility.
Senior Lead UX Product Designer at RACGP
February 1, 2022 - September 8, 2025Led digital transformation for myCPD and PLT platforms, focusing on research, rapid prototyping, design strategy, design system and usability testing and optimisation.
UX/CX Product Designer at AIA Health Insurance
June 1, 2021 - September 8, 2025Enhanced UX and CX by delivering an integrated health insurance and wellbeing platform that simplified policies and motivated users through intuitive digital journeys. Delivered digital transformation responsive designs, from inception to delivery and facilitated usability testing for the AIA Vitality Wellbeing app.
Educator & Mentor at RMIT
December 1, 2021 - September 8, 2025Taught and mentored 36 students in human-centred design, delivering weekly lectures and online modules.
Senior UX Product Designer Consultant at Latitude Finance
May 5, 2020 - December 23, 2020Delivered end-to-end UI flows for iOS hybrid mobile-first app. design, improved MVP and MVS, and reported qualitative and quantitative validation processes. General UX and customer focused daily duties. Achievement: Increased projected customer growth by 42% through advanced usability research and optimisation.
UX Product Digital Design & Client Consultancy at Various Clients (2015 – 2019)
January 1, 2019 - September 8, 2025Provided design consultancy across multiple high-profile clients including Telstra Digital, ANZ, Nab Trade, Coles Liquorland, and others. Focused on team mentorship, product thinking, strategic guidance, accessibility, AI integration, digital transformation, SaaS products, design systems, and cross-platform design.
Lead UX Product Designer at Icon Productions
March 31, 2025 - September 8, 2025Designed the Eternal Wellbeing App aligned with the Mel Gibson film release; developed customer journey maps and persona-actor storytelling frameworks; created algorithmic design thinking processes to improve automation and personalization; produced low/high fidelity gamification and interactive prototypes.
Lead UX Product Designer at RM Education, Assessment Master
June 30, 2024 - September 8, 2025Led global digital product design including research, journey mapping, accessibility compliance, design systems, and backlog changes; developed wireframes, prototypes, and usability testing frameworks; contributed to projected sales growth and CSAT improvements.
Principal UX Product Designer at Accenture
March 31, 2022 - September 8, 2025Conducted discovery, general user research, focus groups, competitor analysis, and data analytics for Atlassian Hackathon project; guided evolution to user interface design and build phases.
Lead UX Product Designer at Viva Energy
December 31, 2022 - September 8, 2025Designed portals for aviation, drivers, vendors, Skylink, and Shell Secret Saver; conducted usability and discovery research; created MVP/MVS prototypes; established a design system and led usability testing and accessibility improvements; delivered an automated fuel access platform with 73% satisfaction.
Senior Lead UX Product Designer at RACGP
February 28, 2022 - September 8, 2025Led digital transformation for myCPD and PLT platforms focusing on research, rapid prototyping, design strategy, design system, and usability testing + optimisation.
UX/CX Product Designer at AIA Health Insurance
June 30, 2021 - September 8, 2025Enhanced UX and CX for an integrated health insurance and wellbeing platform; delivered responsive digital journeys and usability testing; increased product confidence and user satisfaction.
Educator & Mentor at RMIT
December 31, 2021 - September 8, 2025Taught and mentored 36 students in human-centred design, delivering weekly lectures and online modules; supported student success during COVID with focus on HCD presence and engagement.
Senior UX Product Designer Consultant at Latitude Finance
December 31, 2020 - September 8, 2025Delivered end-to-end UI flows for iOS hybrid mobile-first app; improved MVP and MVS; conducted qualitative and quantitative validation processes; contributed to projected customer growth through advanced usability research and optimisation.
UX Product Digital Design & Client Consultancy at Various Clients
December 31, 2019 - September 8, 2025Provided end-to-end UX product design and consultancy across multiple clients (Telstra Digital, ANZ, Nab Trade, Coles, etc.); led usability research, product thinking, digital transformation, and growth-oriented optimisations.
Lead UX Product Designer at Icon Productions
March 1, 2025 - September 8, 2025Designed the Eternal Wellbeing App to align with the upcoming release of Mel Gibson’s Resurrection film. Developed customer journey maps and persona-actor-based storytelling frameworks to enhance project transparency and human-centred design focus. Created an algorithmic and design thinking process that improved efficiency in customer automation and personalization. Created low/high fidelity gamification design and rapid wireframe and interactive prototype designs.
Lead UX Product Designer at RM Education, Assessment Master
June 1, 2024 - September 8, 2025Led global digital product design, in research and discovery, customer journey mapping, accessibility (WCAG) compliance, design systems and backlog change requests. Developed low/high-fidelity wireframes, prototypes, and usability testing frameworks.
Principal UX Product Designer at Accenture
March 1, 2022 - September 8, 2025Conducted discovery, general user research, focus group workshops, and competitor analysis and data analytics for Atlassian Hackathon project.
Lead UX Product Designer at Viva Energy
December 1, 2022 - September 8, 2025Designed portals for aviation, drivers, vendors, and Shell’s Secret Saver. Conducted usability and optimisation research and discovery. Created MVP and MVS rapid wireframe/prototype designs. Established a design system, led usability testing, and enhanced accessibility.
Senior Lead UX Product Designer at RACGP
February 1, 2022 - September 8, 2025Led digital transformation for myCPD and PLT platforms, focusing on research, rapid prototyping, design strategy, design system and usability testing and optimisation.
UX /CX Product Designer at AIA Health Insurance
June 1, 2021 - September 8, 2025Enhanced UX and CX by delivering an integrated health insurance and wellbeing platform that simplified policies and motivated users through intuitive digital journeys. Delivered digital transformation responsive designs, from inception to delivery and facilitated usability testing for the AIA Vitality Wellbeing app.
Educator & Mentor at RMIT
December 1, 2021 - September 8, 2025Taught and mentored 36 students in human-centered design (HCD), delivering weekly lectures and online modules.
Senior UX Product Designer Consultant at Latitude Finance
December 1, 2020 - September 8, 2025Delivered end-to-end UI flows for iOS hybrid mobile-first app design, improved MVP and MVS, and reported qualitative and quantitative validation processes. General UX and customer focused daily duties.
UX Product Designer at Various Clients (Telstra Digital, ANZ, Nab Trade, Coles, Nintex, Symplicit Digital, Deloitte Digital, KPMG, MHS, etc.)
January 1, 2019 - September 8, 2025Previous UX Product Digital Design & Client Consultancy (2015–2019) across multiple SaaS and digital projects, mentoring, AI integration, accessibility, and digital transformation.
Lead UX Product Designer at Icon Productions
March 1, 2025 - September 8, 2025Designed the Eternal Wellbeing App to align with the release of Mel Gibson’s Resurrection film. Developed customer journey maps and persona-actor storytelling frameworks to enhance transparency and human-centered focus. Implemented an algorithmic design thinking process to improve automation and personalization. Created low/high-fidelity gamification, rapid wireframes, and interactive prototypes. Outcome: a standout app acquisition by reducing data overload, surpassing competitors, and achieving high user engagement.
Lead UX Product Designer at RM Education, Assessment Master
June 1, 2024 - September 8, 2025Led global digital product design, including research and discovery, customer journey mapping, accessibility compliance (WCAG), design systems, and backlog change requests. Produced low/high-fidelity wireframes and prototypes, plus usability testing frameworks. Outcome: projected 78% sales growth and a 25% CSAT increase through UX framework implementation.
Principal UX Product Designer at Accenture
March 1, 2022 - September 8, 2025Conducted discovery, user research, focus groups, and competitor analysis for Atlassian Hackathon project; performed data analytics to inform UI strategy. Outcome: secured a pitch to advance to UI design and build phases.
Lead UX Product Designer at Viva Energy
December 1, 2022 - September 8, 2025Designed portals for aviation, drivers, vendors, and Shell’s Secret Saver. Led usability research, created MVP/MVS wireframes and prototypes, established a design system, and conducted usability testing with accessibility refinements. Outcome: automated fuel access platform with 73% customer satisfaction.
Senior Lead UX Product Designer at RACGP
February 1, 2022 - September 8, 2025Led digital transformation for myCPD and PLT platforms, focusing on research, rapid prototyping, design strategy, design system, usability testing, and optimisation. Outcome: increased customer satisfaction by 65% and set the stage for future improvements.
UX /CX Product Designer at AIA Health Insurance
June 1, 2021 - September 8, 2025Enhanced UX/CX for integrated health insurance and wellbeing platform, simplifying policies and guiding users through intuitive digital journeys. Delivered transformation-ready designs from inception to delivery and facilitated usability testing for the Vitality Wellbeing app. Outcome: product confidence increased by 12 percentage points (18% to 28%).
Educator & Mentor at RMIT
December 1, 2021 - September 8, 2025Taught and mentored 36 students in human-centered design, delivering weekly lectures and online modules. Outcome: supported student success during COVID with a strong HCD focus.
Senior UX Product Designer Consultant at Latitude Finance
December 1, 2020 - September 8, 2025Delivered end-to-end UI flows for iOS hybrid mobile-first app; refined MVP and MVS; conducted qualitative and quantitative validation; performed general UX and customer-focused duties. Outcome: projected customer growth increased by 42% through usability research and optimization.
Freelance UX Product Digital Design & Client Consultancy at Various clients
December 31, 2019 - September 8, 2025Delivered design and consultancy across Telstra Digital, ANZ, Nab Trade, Coles, and other major brands; led team mentorship, product thinking, strategic guidance, AI, accessibility, and SaaS design systems for B2B and B2C platforms.
Lead UX Product Designer at Icon Productions
March 1, 2025 - September 9, 2025Designed the Eternal Wellbeing App to align with the upcoming release of Mel Gibson’s Resurrection film. Developed customer journey maps and persona-actor-based storytelling frameworks to enhance project transparency and human-centred design focus. Created an algorithmic and design thinking process that improved efficiency in customer automation and personalization. Created low/high fidelity gamification design and rapid wireframe and interactive prototype designs.
Lead UX Product Designer at RM Education, Assessment Master
June 1, 2024 - September 9, 2025Led global digital product design, in research and discovery, customer journey mapping, accessibility (WCAG) compliance, design systems and backlog change requests. Developed low/high-fidelity wireframes, prototypes, and usability testing frameworks.
Principal UX Product Designer at Accenture
March 1, 2022 - September 9, 2025Conducted discovery, general user research, focus group workshops, and competitor analysis and data analytics for Atlassian Hackathon project.
Lead UX Product Designer at Viva Energy
December 1, 2022 - September 9, 2025Designed portals for aviation, drivers, vendors, and Shell’s Secret Saver. Conducted usability and discovery; created MVP and MVS rapid wireframe/prototype designs; established a design system, led usability testing, and enhanced accessibility.
Senior Lead UX Product Designer at RACGP
February 1, 2022 - September 9, 2025Led digital transformation for myCPD and PLT platforms, focusing on research, rapid prototyping, design strategy, design system and usability testing and optimisation.
UX /CX Product Designer at AIA Health Insurance
June 1, 2021 - September 9, 2025Enhanced UX and CX by delivering an integrated health insurance and wellbeing platform that simplified policies and motivated users through intuitive digital journeys. Delivered digital transformation responsive designs, from inception to delivery and facilitated usability testing for the AIA Vitality Wellbeing app.
Educator & Mentor at RMIT
December 1, 2021 - September 9, 2025Taught and mentored 36 students in human-centered design (HCD), delivering weekly lectures and online modules.
Senior UX Product Designer Consultant at Latitude Finance
December 1, 2020 - September 9, 2025Delivered end-to-end UI flows for iOS hybrid mobile-first app design, improved MVP and MVS, and reported qualitative and quantitative validation processes.
UX Product Designer / Consultant at Various Clients
December 31, 2019 - September 9, 2025Previous UX Product Digital Design & Client Consultancy across multiple clients including Telstra Digital, ANZ, Nab Trade, Coles Liquorland, Nintex (software), Symplicit Digital, Deloitte Digital, KPMG, MHS (SaaS platforms), Bupa, Tennis Australia, Lonely Planet, Shine Technologies, Mindsets Learning (STEM SaaS).
Lead UX Product Designer at Icon Productions
March 31, 2025 - September 9, 2025Designed the Eternal Wellbeing App to align with the upcoming release of Mel Gibson’s Resurrection film. Developed customer journey maps and persona-actor storytelling frameworks to enhance project transparency and human centred design focus. Created an algorithmic and design thinking process that improved efficiency in customer automation and personalization. Created low/high fidelity gamification design and rapid wireframe and interactive prototype designs.
Lead UX Product Designer at RM Education, Assessment Master
June 30, 2024 - September 9, 2025Led global digital product design, in research and discovery, customer journey mapping, accessibility (WCAG) compliance, design systems and backlog change requests. Developed low/high-fidelity wireframes, prototypes, and usability testing frameworks.
Principal UX Product Designer at Accenture
March 31, 2022 - September 9, 2025Conducted discovery, general user research, focus group workshops, and competitor analysis and data analytics for Atlassian Hackathon project. Achievement: Won pitch to advance and evolve the global project to user interface design and build phases.
Lead UX Product Designer at Viva Energy
December 31, 2022 - September 9, 2025Designed portals for aviation, drivers, vendors, and Shell’s Secret Saver. Conducted usability and optimisation research and discovery. Created MVP and MVS rapid wireframe/prototype designs. Established a design system, led usability testing, and enhanced accessibility. Achievement: Delivered an automated fuel access platform, boosting satisfaction to 73%.
Senior Lead UX Product Designer at RACGP
February 28, 2022 - September 9, 2025Led digital transformation for myCPD and PLT platforms, focusing on research, rapid prototyping, design strategy, design system and usability testing and optimisation. Achievement: Increased customer satisfaction by 65% and facilitated ongoing future improvements.
UX/CX Product Designer at AIA Health Insurance
June 30, 2021 - September 9, 2025Enhanced UX and CX by delivering an integrated health insurance and wellbeing platform that simplified policies and motivated users through intuitive digital journeys. Delivered digital transformation responsive designs, from inception to delivery and facilitated usability testing for the AIA Vitality Wellbeing app. Achievement: Increased product confidence by 10%, driving customer satisfaction up from 18% to 28%.
Educator & Mentor at RMIT
December 31, 2021 - September 9, 2025Taught and mentored 36 students in human-centred design (HCD), delivering weekly lectures and online modules. Achievement: Supported and mentored students’ success during COVID with a focus on HCD presence and engagement.
Senior UX Product Designer Consultant at Latitude Finance
December 31, 2020 - September 9, 2025Delivered end-to-end UI flows for iOS hybrid mobile-first app, improved MVP and MVS, and reported qualitative and quantitative validation processes. General UX and customer focused daily duties. Achievement: Increased projected customer growth by 42% through advanced usability research and optimisation.
UX Product Digital Design & Client Consultancy at Various clients (Telstra Digital, ANZ, Nab Trade, Coles, etc.)
December 31, 2019 - September 9, 2025Directed UX product design for a range of clients (2015–2019) including Telstra Digital, ANZ, Nab Trade, Coles; responsibilities included team/mentorship enablement, product thinking, strategic guidance, AI, accessibility, user research, digital transformation, B2B/B2C SaaS products, design systems, information architecture, and cross-platform design; managed multiple projects and stakeholder alignment.
Lead UX Product Designer at Icon Productions
March 31, 2025 - October 10, 2025Designed the Eternal Wellbeing App to align with the upcoming release of Mel Gibson's Resurrection film. Developed customer journey maps and persona storytelling frameworks to enhance project transparency and human-centred design focus. Created algorithmic and design-thinking processes that improved efficiency in customer automation and personalization. Generated low/high fidelity gamification designs and rapid wireframes and interactive prototypes.
Lead UX Product Designer at RM Education, Assessment Master
June 30, 2024 - October 10, 2025Led global digital product design, including research and discovery, customer journey mapping, accessibility (WCAG) compliance, design systems and backlog change requests. Developed low/high-fidelity wireframes, prototypes, and usability testing frameworks.
Principal UX Product Designer at Accenture
March 31, 2022 - October 10, 2025Conducted discovery, general user research, focus group workshops, and competitor analysis and data analytics for an Atlassian Hackathon project.
Lead UX Product Designer at Viva Energy
December 31, 2022 - October 10, 2025Designed portals for aviation, drivers, vendors, and Shell's Secret Saver. Created MVP and MVS rapid wireframe/prototype designs. Established a design system, led usability testing, and enhanced accessibility.
Senior Lead UX Product Designer at RACGP
February 28, 2022 - October 10, 2025Led digital transformation for myCPD and PLT platforms, focusing on research, rapid prototyping, design strategy, design system and usability testing and optimisation.
UX/CX Product Designer at AIA Health Insurance
June 30, 2021 - October 10, 2025Enhanced UX and CX by delivering an integrated health insurance and wellbeing platform, simplified policies, and intuitive journeys. Delivered responsive digital designs and facilitated usability testing for the AIA Vitality Wellbeing app.
Educator & Mentor at RMIT
December 31, 2021 - October 10, 2025Taught and mentored 36 students in human-centered design, delivering weekly lectures and online modules. Supported student success during COVID with a focus on HCD presence and engagement.
Senior UX Product Designer Consultant at Latitude Finance
December 31, 2020 - October 10, 2025Delivered end-to-end UI flows for an iOS hybrid mobile-first app, improved MVP and MVS, and defined qualitative and quantitative validation processes. Achieved a projected 42% customer growth through usability research and optimisation.
UX Product Digital Design & Client Consultancy at Freelance / Multiple clients
December 31, 2019 - October 10, 2025Provided digital design and UX consulting across multiple clients including Telstra Digital, ANZ, Coles, and others. Focused on team mentorship, product thinking, accessibility, SaaS, design systems, responsive design, mobile apps, prototyping, usability testing, and gamification.
Education
Master’s in Multimedia Design at Swinburne National School of Design
January 1, 2002 - January 1, 2005Advanced Diploma of Arts (EDIM) at Gordon Institute of TAFE
January 1, 1996 - January 1, 1997Certificate in Project Management (PRINCE2) at PRINCE2 Certification
January 1, 2010 - September 8, 2025Master’s in Multimedia Design at Swinburne National School of Design
January 1, 2002 - December 31, 2005Advanced Diploma of Arts (EDIM) at Gordon Institute of TAFE
January 1, 1996 - December 31, 1997Master’s in Multimedia Design at Swinburne National School of Design
January 1, 2002 - January 1, 2005Advanced Diploma of Arts (EDIM) at Gordon Institute of TAFE
January 1, 1996 - January 1, 1997Certificate in Project Management (PRINCE2) at PRINCE2 Certification
January 1, 2010 - January 1, 2010Ongoing Upskilling: UX/UI, AI, service design, VR/AR, ethical AI human behaviour at Self-Directed
January 1, 2014 - January 1, 2025Master’s in Multimedia Design at Swinburne National School of Design
January 1, 2002 - December 31, 2005Advanced Diploma of Arts (EDIM) at Gordon Institute of TAFE
January 1, 1996 - December 31, 1997Certificate in Project Management (PRINCE2) at PRINCE2 Certification
January 1, 2010 - September 8, 2025Master’s in Multimedia Design at Swinburne National School of Design
January 1, 2002 - January 1, 2005Advanced Diploma of Arts (EDIM) at Gordon Institute of TAFE
January 1, 1996 - January 1, 1997Master’s in Multimedia Design at Swinburne National School of Design
January 1, 2002 - December 31, 2005Advanced Diploma of Arts (EDIM) at Gordon Institute of TAFE
January 1, 1996 - December 31, 1997Certificate in Project Management (PRINCE2) at PRINCE2
January 1, 2010 - December 31, 2010Ongoing Upskilling: UX/UI, AI, service design, VR/AR, ethical AI human behaviour at Self-directed / Various
January 1, 2014 - September 9, 2025Master’s in Multimedia Design at Swinburne National School of Design
January 1, 2002 - January 1, 2005Advanced Diploma of Arts (EDIM) at Gordon Institute of TAFE
January 1, 1996 - January 1, 1997Certificate in Project Management (PRINCE2) at PRINCE2 Certification
January 1, 2010 - October 10, 2025Qualifications
Master’s in Multimedia Design
January 1, 2002 - January 1, 2005Advanced Diploma of Arts (EDIM)
January 1, 1996 - January 1, 1997Certificate in Project Management (PRINCE2)
January 1, 2010 - September 8, 2025Certificate in Project Management (PRINCE2)
January 1, 2010 - December 31, 2010PRINCE2 Certification - Project Management
January 1, 2010 - December 31, 2010PRINCE2 Certification (Certificate in Project Management)
January 1, 2010 - September 8, 2025PRINCE2 Certification in Project Management
January 1, 2010 - September 8, 2025Certificate in Project Management (PRINCE2)
January 1, 2010 - September 9, 2025Ongoing Upskilling: UX/UI, AI, service design, VR/AR, ethical AI human behaviour
January 1, 2014 - September 9, 2025PRINCE2 Certificate in Project Management
January 1, 2010 - September 9, 2025Master’s in Multimedia Design
January 1, 2002 - December 31, 2005Advanced Diploma of Arts (EDIM)
January 1, 1996 - December 31, 1997Certificate in Project Management (PRINCE2)
January 1, 2010 - December 31, 2010Ongoing Upskilling: UX/UI, AI, service design, VR/AR, ethical AI human behaviour
January 1, 2014 - September 9, 2025PRINCE2 Certificate in Project Management
January 1, 2010 - October 10, 2025Industry Experience
Software & Internet, Education, Healthcare, Professional Services, Media & Entertainment, Financial Services, Energy & Utilities, Telecommunications, Retail, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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