Visual Merchandiser at Leroy Merlin Brazil DIY Store

Responsible for standardizing LMBR's brand image and visual communication across more than 50 stores nationwide, in alignment with global VM guidelines. Co-created with Merchandise Planning 13,000 pieces of POS and merchandising material during a nationwide re-branding. Participated in the rollout of 4 large-format (~20,000 m²) and 6 compact stores (~460 m²), as well as 2 major store renovations. Ensured service providers complied with quality, budget, and on-time delivery. Trained the Merchandise Planning team (15 specialists) on VM concepts and tools. Implemented automated product technical sheets with Tech and E-commerce teams (Omnichannel). Centralized VM purchases and budgets for openings and renovations via an online tool. Co-created the Merchandising Website for national and global dissemination of material. Implemented Asana for online planning and management.

Visual Merchandiser at Leroy Merlin Brazil DIY Store

Responsible for standardization of Leroy Merlin Brazil's brand image and visual communication across more than 50 stores nationwide, in alignment with global VM guidelines. Co-created with the Merchandise Planning team 13,000 pieces of POS and merchandising material during a nationwide re-branding. Participated in the rollout of 4 large-format (~20,000 m²) and 6 compact stores (~460 m²), and 2 major store renovations from planning to activation. Ensured service providers (graphic design agencies, printers, installers) met quality, budget, and on-time delivery. Trained the Merchandise Planning team (15 specialists) on VM concepts and tools. Implemented automated product technical sheets with Tech and E-commerce teams (Omnichannel). Centralized the process of VM purchases and budgets for store openings and renovations via an online tool (go-live 2024). Co-created the Merchandising Website for national and global dissemination of material. Implemented Asana as an online planning and man

Retail Designer at ATEC Original Design Furniture

Supported sales and marketing teams at MillerKnoll’s largest Latin American dealer, communicating with worldwide suppliers. Developed strategic brand image presentations for clients; designed printed and digital catalogs; trained the sales team on product specifications, storytelling, and season launches; maintained e-commerce and institutional websites; participated in showroom layout developments for four stores.

Retail Designer at ATEC Original Design Furniture Retailer

Supported the sales and marketing teams at MillerKnoll’s largest Latin American dealer, communicating with worldwide suppliers like Herman Miller, USM, Fritz Hansen, and Magis. Developed strategic brand image presentations for clients. Designed printed and digital catalogs. Trained the Sales team about product specifications, storytelling, and season launches. Maintained e-commerce and institutional websites. Participated in showroom layout developments for four stores.

Graphic Design Intern at Voga Design

Designed POS-material and packaging for Moët & Chandon, Veuve Clicquot, and Dom Pérignon. Created visual identities for brands, including social media posts, logos, presentation layouts, and email templates.