I'm a goal-oriented UX/UI designer with a hands-on approach and a strong track record of shaping digital products—from SaaS websites to learning platforms. I thrive on turning user insights into elegant interfaces, building scalable design systems in Figma, and delivering branding and copy that enhances every touchpoint. With international experience across agencies and product teams, I lead agile collaboration, advocate for WCAG accessibility, and mentor teammates on UX/UI best practices. I believe good design combines research, clear information architecture, and thoughtful copy to guide users smoothly from discovery to action.…

Babs Frischmuth

I'm a goal-oriented UX/UI designer with a hands-on approach and a strong track record of shaping digital products—from SaaS websites to learning platforms. I thrive on turning user insights into elegant interfaces, building scalable design systems in Figma, and delivering branding and copy that enhances every touchpoint. With international experience across agencies and product teams, I lead agile collaboration, advocate for WCAG accessibility, and mentor teammates on UX/UI best practices. I believe good design combines research, clear information architecture, and thoughtful copy to guide users smoothly from discovery to action.…

Available to hire

I’m a goal-oriented UX/UI designer with a hands-on approach and a strong track record of shaping digital products—from SaaS websites to learning platforms. I thrive on turning user insights into elegant interfaces, building scalable design systems in Figma, and delivering branding and copy that enhances every touchpoint.

With international experience across agencies and product teams, I lead agile collaboration, advocate for WCAG accessibility, and mentor teammates on UX/UI best practices. I believe good design combines research, clear information architecture, and thoughtful copy to guide users smoothly from discovery to action.

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Language

German
Fluent
English
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Founder at Frischmuth.Design
February 1, 2025 - Present
Founded Frischmuth.Design; responsible for design strategy, branding, UX/UI, copywriting, and project management with an international focus.
UX/UI Designer at ComCave College GmbH (Remote)
October 1, 2024 - September 8, 2025
Developed a new style guide to ensure WCAG 2.1 accessibility; created user personas through analytics, surveys, interviews, and data analysis; designed user-friendly solutions to improve usability and navigation on the learning platform and website; produced illustrations using Adobe XD to visually support the UX; demonstrated independent remote work with targeted collaboration to implement improvements.
UX/UI Designer at coneva GmbH
March 1, 2024 - September 8, 2025
Led the cross-product design system and guided product features; created user personas and journey maps; conducted market and user analyses; introduced agile workflows (Scrum Master) and coached teams; produced wireframes, mockups, and prototypes in Figma; integrated WCAG principles for SaaS products; delivered internal knowledge sharing on UX/UI topics.
UX/UI Designer at Freelance
January 1, 2022 - September 8, 2025
Applied Design Thinking to optimize features, redesigned e-commerce applications, and developed product wizards to reduce bounce and boost engagement; created wireframes, mockups, and prototypes in Figma; conducted user surveys and usability interviews.
Lighting Designer & Project Management at we lite Lichtstudio
April 1, 2021 - September 8, 2025
Designed lighting concepts for private and public buildings; managed full design process from sketch to on-site supervision; produced AutoCAD drawings and 3D renderings; led product development and mockup creation.
Lighting Designer & Project Management at Ingo Maurer GmbH
April 1, 2018 - September 8, 2025
Managed lighting design projects in public spaces; prepared CAD drawings, 3D renderings, and visualizations; contributed to product development, research, and mockups.
Lighting Consultant at Siteco (Osram) – Traunreut
December 31, 2015 - September 8, 2025
Provided lighting consultancy services to commercial and architectural projects; supported design development and technical documentation.
Junior Lighting Designer at Elektra Lighting – London
December 31, 2014 - September 8, 2025
Contributed to lighting design projects for architectural spaces; assisted with CAD drawings, renderings, and concept development.
Junior Lighting Designer at Light Bureau – London
December 31, 2013 - September 8, 2025
Supported lighting design projects in public and commercial spaces; aided in modeling and visualization tasks.
Product Designer / Graphic Designer at Nigel Coates Studio – London
December 31, 2012 - September 8, 2025
Created product designs and graphic assets for studio projects; supported concept development and client deliverables.
Product Designer at Bosch and Siemens – Munich
December 31, 2011 - September 8, 2025
Contributed to product design efforts and cross-functional collaboration on engineering and UI assets.
Founder & UX/UI Designer at Frischmuth.Design
February 1, 2025 - Present
Founded Frischmuth.Design to conceptualize and design user-friendly digital products, build design libraries and style guides in Figma, identify UX pain points, optimize navigation and information architecture, and lead branding and copy initiatives.
UX/UI Designer at ComCave College GmbH
June 1, 2024 - October 31, 2024
Developed an accessibility-focused style guide (WCAG 2.1), created user personas, enhanced usability and navigation on the learning platform and website, and designed illustrations; worked remotely with targeted teamwork.
UX/UI Designer at coneva GmbH
January 1, 2022 - March 31, 2024
Led cross-product design system development, created user personas and journey maps, conducted market and user analyses, and defined new features and continuous product improvements.
UX/UI Designer (Freelance) at Freelance
May 1, 2021 - January 31, 2022
Provided UX/UI consulting and applied Design Thinking to optimize features and usability; redesigned e-commerce apps, developed product wizards to reduce bounce rates and improve engagement; created wireframes, mockups, and prototypes in Figma; conducted user surveys and usability tests.
Designer & Project Management at we lite Lichtstudio
July 1, 2018 - April 30, 2021
Led lighting design concepts for private and public buildings; managed full design process from sketching to on-site supervision; produced AutoCAD drawings and 3D renderings; oversaw mockups and project coordination.
Designer & Project Management at Ingo Maurer GmbH
March 1, 2015 - April 30, 2018
Managed lighting design projects in public spaces; prepared CAD drawings, 3D renderings and visualizations; contributed to product development and mockup room planning; led project coordination.
Lighting Consultant at Siteco (An Osram Business)
January 1, 2014 - December 31, 2015
Advised on lighting concepts and specifications for clients; collaborated on goals and budgets; supported project delivery.
Junior Designer at Elektra Lighting, London
January 1, 2013 - December 31, 2014
Contributed to lighting and product design projects; supported senior designers in development and documentation.
Junior Designer at Light Bureau, London
January 1, 2012 - December 31, 2013
Supported lighting design team on public space projects; produced drawings and visualizations.
Product Designer / Graphic Designer at Nigel Coates Studio, London
January 1, 2012 - December 31, 2012
Designed products and graphics for studio projects; contributed to concept development and visual communications.
Product Designer at Bosch and Siemens, Munich
January 1, 2010 - December 31, 2011
Collaborated on product development for electrical engineering contexts; supported design process.

Education

Dipl. Designer at HfG Offenbach a.M.
January 1, 2011 - September 8, 2025
Certificated Usability & UX Expert at Usability Academy
January 1, 2020 - September 8, 2025
Certificated UX/UI Design at Ironhack
January 1, 2021 - September 8, 2025
Advanced training in copywriting at Stefan Park
January 1, 2025 - September 8, 2025
Webflow course at Flux Academy
January 1, 2025 - September 8, 2025
Dipl. Designer at HfG Offenbach a.M.
January 1, 2011 - February 9, 2026
Certificated Usability & UX Expert at Usability Academy
January 1, 2020 - February 9, 2026
Certificated UX/UI Design at Ironhack
January 1, 2021 - February 9, 2026
Advanced training in copywriting at Stefan Park
January 1, 2025 - February 9, 2026
Webflow course at Flux Academy
January 1, 2025 - February 9, 2026

Qualifications

Dipl. Designer
January 1, 2011 - September 8, 2025
Scrum Master
January 1, 2023 - September 8, 2025
Certificated UX/UI Design
January 1, 2021 - September 8, 2025
Certificated Usability & UX Expert
January 1, 2011 - September 8, 2025
Advanced training in copywriting
January 1, 2025 - September 8, 2025
Webflow course
January 1, 2025 - September 8, 2025
Scrum Master
January 1, 2023 - February 9, 2026
Scrum Master
January 1, 2023 - February 9, 2026
Certificated UX/UI Design
January 1, 2021 - February 9, 2026
Certificated Usability & UX Expert
January 1, 2020 - February 9, 2026
Advanced training in copywriting
January 1, 2025 - February 9, 2026
Webflow course
January 1, 2025 - February 9, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Manufacturing, Other, Retail
    paper Competitor Analysis with UX Check
    This was one of my first pitches I have done with this client. Getting started means also checking competitors and finding the right niche and collect ideas with the client where the journey visually can go. So in this example you can see my approach when I start with my clients. To give advice, to show where there are and the milestones we could go together.…