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I'm Dianne Liu, a growth marketing and revenue leader with 20+ years of experience helping SaaS, ecommerce, and technology companies scale. I specialize in full-funnel B2B and DTC marketing, demand generation, go-to-market strategy, and revenue operations, and I'm known for building high-performing teams and marketing engines that accelerate pipeline, improve retention, and drive operational efficiency. I've led marketing transformations at TechMD, Pettable, ZAGENO, and IZOTOPE, delivering multi-million ARR pipelines, unified brands under cohesive GTM motions, and data-driven ROI improvements. I'm passionate about turning insights into action and uniting cross-functional teams around growth, impact, and revenue.…I'm Dianne Liu, a growth marketing and revenue leader with 20+ years of experience helping SaaS, ecommerce, and technology companies scale. I specialize in full-funnel B2B and DTC marketing, demand generation, go-to-market strategy, and revenue operations, and I'm known for building high-performing teams and marketing engines that accelerate pipeline, improve retention, and drive operational efficiency. I've led marketing transformations at TechMD, Pettable, ZAGENO, and IZOTOPE, delivering multi-million ARR pipelines, unified brands under cohesive GTM motions, and data-driven ROI improvements. I'm passionate about turning insights into action and uniting cross-functional teams around growth, impact, and revenue.

Dianne Liu

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I'm Dianne Liu, a growth marketing and revenue leader with 20+ years of experience helping SaaS, ecommerce, and technology companies scale. I specialize in full-funnel B2B and DTC marketing, demand generation, go-to-market strategy, and revenue operations, and I'm known for building high-performing teams and marketing engines that accelerate pipeline, improve retention, and drive operational efficiency. I've led marketing transformations at TechMD, Pettable, ZAGENO, and IZOTOPE, delivering multi-million ARR pipelines, unified brands under cohesive GTM motions, and data-driven ROI improvements. I'm passionate about turning insights into action and uniting cross-functional teams around growth, impact, and revenue.…I'm Dianne Liu, a growth marketing and revenue leader with 20+ years of experience helping SaaS, ecommerce, and technology companies scale. I specialize in full-funnel B2B and DTC marketing, demand generation, go-to-market strategy, and revenue operations, and I'm known for building high-performing teams and marketing engines that accelerate pipeline, improve retention, and drive operational efficiency. I've led marketing transformations at TechMD, Pettable, ZAGENO, and IZOTOPE, delivering multi-million ARR pipelines, unified brands under cohesive GTM motions, and data-driven ROI improvements. I'm passionate about turning insights into action and uniting cross-functional teams around growth, impact, and revenue.

Available to hire

I’m Dianne Liu, a growth marketing and revenue leader with 20+ years of experience helping SaaS, ecommerce, and technology companies scale. I specialize in full-funnel B2B and DTC marketing, demand generation, go-to-market strategy, and revenue operations, and I’m known for building high-performing teams and marketing engines that accelerate pipeline, improve retention, and drive operational efficiency.

I’ve led marketing transformations at TechMD, Pettable, ZAGENO, and IZOTOPE, delivering multi-million ARR pipelines, unified brands under cohesive GTM motions, and data-driven ROI improvements. I’m passionate about turning insights into action and uniting cross-functional teams around growth, impact, and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Vice President, Marketing & Demand Generation at TECHMD

January 1, 2023 - Present

Lead the full marketing function for a national managed IT and cybersecurity firm, delivering integrated inbound and outbound strategies, brand, partner marketing, digital campaigns, events, outbound sales, and revenue operations. Managed a team of six and five freelancers. Achievements include $22M new ARR pipeline in 2024 and 196% YoY pipeline growth in Q1 2025; launched paid media programs contributing $350K ARR pipeline in 2024; unified six brands post-acquisition into a single GTM framework; implemented multi-touch attribution revealing webinars as the top channel, prompting a strategic marketing overhaul.

Vice President, Growth at Pettable, Inc.

December 1, 2022 - September 8, 2025

Owned growth strategy and eCommerce for a mental health startup; led performance marketing, brand, product marketing, funnel optimization, content marketing, lifecycle marketing, partnerships, customer retention, and data analytics. Achievements include 129% ARR growth in Q3 2022, 151% growth in paid media MRR while CAC decreased 14%. Built in-house SEO, content, product, and analytics functions to drive velocity and efficiency.

Senior Director, Growth Marketing at ZAGENO, Inc.

June 1, 2022 - September 8, 2025

Led Growth Marketing organization for the world's largest life science marketplace; built demand- and supply-side demand generation and GTM motion from the ground up; oversaw lead generation, brand awareness, content marketing, lifecycle programs, and sales enablement.

Director, Growth Marketing at Jobcase, Inc.

April 1, 2020 - September 8, 2025

Built B2B growth strategy and sales enablement; designed and launched ABM, CRM, and Martech infrastructure; oversaw account-based and demand generation programs to drive pipeline growth; led sales enablement overhaul to improve onboarding, training, and selling effectiveness.

Director of eCommerce at IZOTOPE, Inc.

May 1, 2018 - September 8, 2025

Led full-funnel digital marketing and eCommerce strategy; managed eCommerce across digital properties; oversaw paid media, SEO, site merchandising, development, conversion optimization, and lifecycle marketing.

Senior Manager, Acquisition & Growth Marketing at IZOTOPE, Inc.

January 1, 2017 - September 8, 2025

Developed and optimized inbound and paid marketing programs; pioneered new channels, audiences, and geographic expansion; led funnel optimization and buyer journey improvements.

Digital Marketing Manager at IZOTOPE, Inc.

January 1, 2016 - September 8, 2025

Led digital marketing initiatives, system integrations, and marketing tech stack modernization; built and managed a high-performing digital marketing team.

Vice President, Marketing & Demand Generation at TECHMD

January 1, 2023 - Present

Led end-to-end marketing transformation through integrated inbound and outbound strategies, generating $22M new ARR pipeline in 2024 and achieving 196% YoY pipeline growth in Q1 2025. Launched paid media programs driving an additional $350K ARR pipeline in 2024. Unified six brands post-acquisition into a single GTM framework, increasing marketing efficiency by 2.5x in Q3 2023. In Q2 2023, implemented a modern sales and marketing tech stack that transitioned the company from a last-touch to a multi-touch attribution model, revealing webinars as the top channel for pipeline and revenue, leading to strategic overhauls: increased cadence, optimized presentations, and improved sales follow-ups.

Vice President, Growth at Pettable, Inc.

December 31, 2022 - September 8, 2025

Owned growth strategy and ecommerce for a mental health startup. Led performance marketing, brand, product marketing, funnel optimization, content marketing, lifecycle marketing, partnerships, customer retention, and data analytics. Drove 129% ARR growth in Q3 2022; scaled paid media MRR by 151% while reducing CAC by 14%; built in-house SEO, content, product, and analytics functions to drive growth velocity and efficiency.

Senior Director, Growth Marketing at ZAGENO, INC.

June 1, 2022 - September 8, 2025

Led Growth Marketing organization for the world's largest life science marketplace. Built demand- and supply-side demand generation engine and go-to-market motion from the ground up. Managed lead generation, brand awareness, content marketing, lifecycle programs, and sales enablement. Built and led a team of 3 direct reports and a network of 8 freelancers. Key results included 15x inbound leads in 2020, 8.5x in 2021; $41M in marketing-sourced new business in 2021 (44% of pipeline); expanded TAM database 4.6x.

Director, Growth Marketing at JOBCASE, INC.

April 1, 2020 - September 8, 2025

Built B2B growth strategy and sales enablement for a job marketplace and social platform. Designed and launched ABM, CRM, and Martech infrastructure; oversaw account-based and demand generation programs; led sales enablement overhaul for faster onboarding and more effective selling. Managed a team of 3. Results included a robust database and 989,000 contacts; 1,200 qualified inbound leads in 2019; launched B2B website in eight weeks in Q1 2019.

Director of eCommerce at IZOTOPE, INC.

May 1, 2018 - September 8, 2025

Led full-funnel digital marketing and eCommerce strategy; oversaw eCommerce sales across digital properties; managed paid media, SEO, merchandising, site development, conversion optimization, and lifecycle marketing. Delivered 38% YoY growth in 2017; improved cart conversion by 19% in Q4 2017; led hardware launch go-to-market with content-first, mobile-focused approach; rebuilt Martech stack for personalization, analytics, and conversion.

Senior Manager, Acquisition & Growth Marketing at IZOTOPE, INC.

January 1, 2017 - September 8, 2025

Developed and optimized inbound and paid marketing programs; expanded into new channels, audiences, and geographies; led funnel optimization to improve conversions; grew top-of-funnel reach 6x and paid media revenue by 43%; grew social followers 350% in 2016; migrated CMS and launched ongoing site optimization; established A/B testing roadmap and improved marketing production efficiency.

Digital Marketing Manager at IZOTOPE, INC.

January 1, 2016 - September 8, 2025

Led go-to-market strategy, system integrations, and marketing tech stack modernization; completed website rebuild within 60 days; grew paid media MRR by 130% while reducing CAC by 45%; recovered $500K revenue by lifecycle marketing initiatives; led eCommerce platform migration.