Available to hire
Hi, I’m Elle Li, a graphic designer specializing in branding and visual identity. I craft cohesive brand systems and scalable design assets across digital and print, translating business goals into clear, on-brand visuals. I thrive in collaborative, cross-functional teams to deliver detailed work that resonates with audiences.
I’m passionate about brand storytelling, market research, and crafting experiences where brands connect with people. Through identity design, packaging, UI concepts, and strategic branding, I help clients build stronger connections and consistent experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Product Designer at Dresta
December 31, 2025 - September 11, 2025Identified gaps in outfit-planning support and developed a mobile application concept to address limitations in existing platforms. Created wireframes, information architecture, and hi-fi prototypes; conducted user testing to refine user flow and resolve frictions.
Graduate Gallery Assistant at OCAD University
December 31, 2025 - September 11, 2025Designed event communications and marketing emails, strengthening outreach and attendee engagement. Coordinated planning and execution of event openings, ensuring cohesive visuals and smooth audience experience, adapting to last-minute changes. Conducted research on gallery sustainability practices; developed categorized protocols to inform future installations.
Brand Designer (Freelance) at Jolly Hugs
December 31, 2025 - September 11, 2025Rebranded pet milk line by conducting market and consumer research, developing brand strategy, visual identity, and packaging design. Redesigned marketing assets and copy to address the new target audience’s core demands and strengthen emotional connection. Coordinated with client to align solutions with business objectives, improving visual communication and execution.
Graduate Gallery Assistant at OCAD University
January 1, 2025 - September 11, 2025Designed event communications, marketing emails, and visual assets to increase outreach and engagement; supported event openings with cohesive brand visuals and adaptive problem-solving under tight timelines; conducted research on gallery sustainability practices and documented protocols for future projects
Concept Fashion Tech App Design at Dresta
January 1, 2025 - September 11, 2025Identified gaps in outfit-planning support and developed a mobile application concept to address limitations in existing platforms. Conducted market research to define a niche target audience and designed a tailored brand identity, UI/UX system, and marketing materials. Created wireframes, information architecture, and hi-fi prototypes; conducted user testing to refine user flow and resolve frictions.
Graduate Gallery Assistant at OCAD University
January 1, 2025 - September 11, 2025Designed event communications and marketing emails; strengthened outreach and attendee engagement. Coordinated planning and execution of event openings; adapted visuals to last-minute changes. Researched gallery sustainability practices and developed categorized protocols to inform future installations.
Founder & Designer at E-Commerce Brand
December 31, 2022 - September 11, 2025Established independent fashion e-commerce brand, directing strategy from concept through market delivery. Designed brand identity, Shopify storefront, digital product pages, and marketing assets to reach targeted consumers with a cohesive brand voice. Directed photoshoots, oversaw product development and third-party distribution to align creative design with business execution.
Founder & Designer at Independent E-Commerce Brand
January 1, 2022 - September 11, 2025Built a brand identity, Shopify storefront, and digital assets to establish an online fashion business; directed photoshoots, product visuals, and marketing campaigns, delivering consistent cross-platform storytelling; oversaw product development, vendor coordination, and distribution, aligning business goals with design execution
Founder & Designer at E-Commerce Brand
January 1, 2022 - September 11, 2025Established independent fashion e-commerce brand, directing strategy from concept through market delivery. Designed brand identity, Shopify storefront, digital product pages, and marketing assets to reach targeted consumers with a cohesive brand voice. Directed photoshoots and produced product visuals; oversaw product development and third-party distribution, ensuring alignment between creative design and business execution.
Atelier Intern at Proenza Schouler
December 31, 2020 - September 11, 2025Supported design and sample-making teams during New York Fashion Week, maintaining precision under high-pressure deadlines. Coordinated preparation of multiple runway garments simultaneously, balancing tight turnaround with quality standards.
Atelier Intern at Proenza Schouler
January 1, 2020 - September 11, 2025Assisted in design and sample preparation for New York Fashion Week under strict deadlines; maintained quality standards while coordinating multiple runway garments simultaneously
Atelier Intern at Proenza Schouler
January 1, 2020 - September 11, 2025Supported design and sample-making teams during New York Fashion Week, maintaining precision under high-pressure deadlines. Coordinated preparation of multiple runway garments simultaneously, balancing tight turnaround with consistent quality standards.
Design Intern at Paul Carroll NY
December 31, 2018 - September 11, 2025Contributed to concept development and prototyping for seasonal collections, including research, sketching, fabric sourcing, and final delivery. Supported photoshoots strategy and visual presentation of garments, reinforcing brand identity in campaign materials.
Design Intern at Paul Carroll NY
January 1, 2018 - September 11, 2025Supported concept development, prototyping, and seasonal collection research; assisted with photoshoots and campaign visuals, reinforcing brand identity in presentations
Design Intern at Paul Carroll NY
January 1, 2018 - September 11, 2025Contributed to concept development and prototyping for seasonal collections, including research, sketching, fabric sourcing, and final delivery. Supported photoshoots strategy and visual presentation of garments, reinforcing brand identity in campaign materials.
Education
Interdisciplinary Master’s in Art, Media and Design at OCAD University
January 11, 2030 - September 11, 2025Bachelor of Fine Arts in Fashion Design at Fashion Institute of Technology
January 11, 2030 - September 11, 2025Qualifications
Master's in Art, Media and Design
January 11, 2030 - September 11, 2025Bachelor of Fine Arts in Fashion Design
January 11, 2030 - September 11, 2025Master's in Art, Media and Design
January 11, 2030 - September 11, 2025Bachelor of Fine Arts in Fashion Design
January 11, 2030 - September 11, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Education, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Toronto today.