Available to hire
Hi, I’m Lori Blasch, a senior industrial designer with a track record of directing, managing, and delivering award-winning products for Fortune 500 companies across furniture, consumer electronics, and housewares. I thrive on turning strategy and research into tangible, manufacturable designs, guiding teams from concept through production while balancing aesthetics, usability, and feasibility.
I’ve led global collaborations with engineers and vendors, built CMF libraries, and champions of design in fast-paced environments. From leading furniture programs at Sunjoy to shaping LaserJet housings at HP, I’m passionate about cross-functional teamwork, design leadership, and mentoring designers to reach their creative and technical potential.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Director of Design at Sunjoy Group
December 31, 2022 - September 8, 2025Directed and managed all design direction for furniture programs; created strategy and market research for furniture lines; designed for online and retail channels; led a team of designers across the United States, China, Vietnam, and the Philippines; oversaw final manufacturing approvals; collaborated with manufacturing engineers and outside vendors; presented trends to inform product development.
Senior Industrial Designer/CMF at HP Inc.
December 31, 2018 - September 8, 2025Collaborated with engineers, model makers and designers in Japan and China; conducted trend research and presentations; delivered color, material and finish (CMF) strategies; oversaw final manufacturing approvals for LaserJet housings; standardized model making, graphics, parts and color documentation; managed CMF library and graphics accounts; achieved cost savings through in-house graphics work; contributed to team building and vendor relationships.
Industrial Prototype Designer at Smith Sport Optics
December 31, 2010 - September 8, 2025Designed sunglasses, ski helmets and ski goggles; managed all model making and prototypes; inspected parts for final manufacturing approvals; contributed to design award submissions.
Lead Industrial Designer at Williams-Sonoma Inc.
December 31, 2007 - September 8, 2025Designed ceramics dinnerware, small kitchen appliances and linens for housewares; managed prototypes with vendors in France, Italy, Germany, Turkey and China; inspected parts for final manufacturing approvals; expert in decal application; managed freelance graphic artists; contributed to design awards and recognition.
Contract Senior Industrial Designer at Sego3Designs
October 1, 2021 - PresentContract design services including color boards, trend boards, storyboards, product rendering and product design.
Director of Design at Sunjoy Group
January 1, 2022 - September 8, 2025Directed design direction for furniture programs, created strategy and market research, and designed for online business and retail locations. Managed a team of designers across the United States, China, Vietnam and the Philippines. Inspected all furniture for final manufacturing approval and collaborated with manufacturing engineers and outside vendors. Presented trends to each group to incorporate into products.
Senior Industrial Designer/CMF at HP Inc.
January 1, 2018 - September 8, 2025Collaborated with engineers, model makers and designers in Japan and China. Conducted trend research and presentations, delivered color, material and finish (CMF) presentations, and inspected all parts for final manufacturing approval of LaserJet housings in the US, China and Japan. Standardized model making, graphics, parts and color documents to ensure design group consistency. Managed CMF sample library and graphics accounts, bringing work in-house and saving approximately $400,000 annually. Built strong relationships with manufacturing engineers and external vendors; provided team-building support.
Industrial Prototype Designer at Smith Sport Optics
January 1, 2010 - September 8, 2025Designed sunglasses, ski helmets and ski goggles. Managed all model making and prototypes; inspected parts for final manufacturing approval; led design award applications. Conducted trend research and presentations.
Lead Industrial Designer, Housewares at Williams Sonoma Inc.
January 1, 2007 - September 8, 2025Designed ceramics dinnerware, small kitchen appliances and linens. Managed prototypes with vendors in France, Italy, Germany, Turkey and China. Inspected parts for final manufacturing approval. Expert in decal application. Managed freelance graphic artists worldwide. Contributed to multiple awards, including two design patents for HP LaserJet Color Material and Finish; received Good Award, IF Award (2015, 2016 & 2017), Red Dot Best of the Best LaserJet Printer (2015) and Business Week Finalist for Variant Snow Helmet.
Design Contractor at Sego3Designs
October 1, 2021 - PresentContract Senior Industrial Designer providing design services including color boards, trend boards, storyboards, product rendering and product design.
Director of Design at Sunjoy Group
January 1, 2022 - September 12, 2025Direct and managed all design direction for furniture programs; created strategy and market research for furniture programs; designs for online business and retail locations; managed a team of designers in the United States, China, Vietnam, and Philippines; inspected all furniture for final manufacturing approval; developed relationships with manufacturing engineers and outside vendors; presented trends to each group to incorporate into products.
Senior Industrial Designer/CMF at HP Inc.
January 1, 2018 - September 12, 2025Worked with engineers, model makers and designers in Japan and China; performed trend research and trend presentations; Delivered color, material and finish presentations; Inspected all parts for LaserJet housing for final manufacturing approval in the US, China and Japan; Standardized model making, graphics, parts and color documents on procedures to ensure consistency for design group; Responsible for color, material and finish sample library; Developed strong relationships and worked closely with manufacturing engineers and outside vendors; Managed the graphics account and brought it in house with a savings of $400,000 annually; Team building and team support.
Industrial Prototype Designer at Smith Sport Optics
January 1, 2010 - September 12, 2025Designed sunglasses, ski helmets and ski goggles; managed all model making and prototypes; inspected all parts for final manufacturing approval; responsible for all design award applications; performed trend research and trend presentations.
Lead Industrial Design Housewares at Williams Sonoma Inc.
January 1, 2007 - September 12, 2025Designed ceramics dinnerware, small kitchen appliances and linens; managed all prototypes with vendors in France, Italy, Germany, Turkey and China; inspected all parts for final manufacturing approval; expert in decal application; managed all freelance graphic artists worldwide; 2 design patents for HP LaserJet Color Material and Finish; Good Award and IF Award 2015, 2016 & 2017; Red Dot – Award Best of the Best Laser Jet Printer 2015.
Design Contractor at Sego3Designs
October 1, 2021 - PresentContract Senior Industrial Designer; Contract design services; Color boards; Trend boards; Story boards; Product rendering; Product design.
Director of Design at Sunjoy Group
December 31, 2022 - September 21, 2025Directed and managed all design direction for furniture programs; created strategy and market research for furniture lines; designed for online business and retail locations; led a team of designers across the United States, China, Vietnam, and the Philippines; inspected all furniture for final manufacturing approval; collaborated with manufacturing engineers and external vendors; presented trends to guide product development.
Senior Industrial Designer/CMF at HP Inc.
December 31, 2018 - September 21, 2025Collaborated with engineers, model makers, and designers in Japan and China; conducted trend research and CMF presentations; delivered color, material and finish presentations; inspected all LaserJet housing parts for final manufacturing approval in the US, China and Japan; standardized model making, graphics, parts and color documentation; managed CMF library and in-house graphics account, achieving substantial annual savings; supported team building and cross-functional collaboration.
Industrial Prototype Designer at Smith Sport Optics
December 31, 2010 - September 21, 2025Designed sunglasses, ski helmets and ski goggles; managed all model making and prototypes; inspected all parts for final manufacturing approval; responsible for design award applications; conducted trend research and presentations.
Lead Industrial Design Housewares at Williams-Sonoma Inc.
December 31, 2007 - September 21, 2025Designed ceramics dinnerware, small kitchen appliances and linens; managed prototypes with vendors in France, Italy, Germany, Turkey and China; inspected parts for final manufacturing approval; expert in decal application; managed freelance graphic artists worldwide; contributed to design patents and recognized industry awards.
Contract Senior Industrial Designer at Sego3Designs
October 1, 2021 - PresentContract design services including color boards, trend boards, story boards, product rendering and product design; freelance design work supporting various clients.
Education
Bachelor of Fine Art at Academy Of Art University
January 11, 2030 - January 1, 2003Bachelor of Fine Arts at University of Texas
January 11, 2030 - January 1, 1995Bachelor of Fine Art in Industrial Design at Academy Of Art University
January 11, 2030 - January 1, 2003Bachelor of Fine Arts in Art History at University of Texas
January 11, 2030 - January 1, 1995Bachelor of Fine Art in Industrial Design at Academy Of Art University
January 1, 2003 - September 12, 2025Bachelor of Fine Arts in Art History at University of Texas
January 11, 2030 - January 1, 1995Bachelor of Fine Art in Industrial Design at Academy Of Art University
January 1, 2003 - January 1, 2003Qualifications
Ford Scholarship Recipient
January 11, 2030 - September 8, 2025Ford Scholarship Recipient
January 11, 2030 - September 12, 2025Industry Experience
Manufacturing, Retail, Professional Services, Media & Entertainment, Other, Education, Consumer Goods, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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