Nilotpal Kumar

Marketing Lead at TVL Media

Led product marketing for 5 products (SMS, RCS, Email, WhatsApp, and Voice) for TVL Media. Oversaw content, social media, and creative teams, ensuring alignment with product and sales. Orchestrated email and webinar campaigns in collaboration with MoEngage and LeadSquared, filtered PQ/L and PQ A per sales funnel, and coordinated cross-functional execution. Achieved organic LinkedIn follower growth from ~7k to 20k+ and enhanced engagement.

Product Marketing Lead at OneXTel Ltd (CPaaS)

Led product marketing for 5 CPaaS products (SMS, RCS, Email, WhatsApp, Voice). Directed content, social media, and creative teams, aligned with product and sales, and managed email and webinar campaigns to drive funnel performance.

Influencer Campaign Manager at PMFBY Campaign (PM Fasal Bima Yojana)

Delivered a high-impact agritech influencer campaign for Pradhan Mantri Fasal Bima Yojana (PMFBY) with 100+ creators on YouTube & Instagram. Achieved 20M+ views in one month, amplifying awareness of the policy among the target audience.

Content Lead - Digital Kumbh at Kumbh Noida

Crafted and executed content strategies for Easy Gov (Reliance Jio subsidiary), enhancing brand visibility among senior leaders and global organizations on LinkedIn and Twitter. Engaged stakeholders at NASSCOM, NPCI, World Bank, United Nations, and NITI Aayog. Managed CRM operations and updated admin panels for Audio Kum bh, the in-house history audiobook app with 125k+ cumulative downloads on Google Play and App Store.

Marketing Lead at TVL Media

Led product marketing for 5 products (SMS, RCS, Email, WhatsApp and Voice). Increased LinkedIn followers by 1,857% organically (7k to 20k+). Led content, social media, and creative teams aligned with product and sales; orchestrated email and webinar campaigns with MoEngage and LeadSquared; filtered PQL and PQA per sales funnel coordinating with sales team. PM FBY Influencer Campaign: delivered a high-impact Agri-Tech influencer campaign for Pradhan Mantri Fasal Bima Yojana (PMFBY) with 100+ creators on YouTube & Instagram, achieving 20M+ views in one month. Ram Bazaar.in (In-house E-commerce project): launched and scaled a fun photo-frame D2C brand from ₹0 to ₹80,000 revenue in 2 weeks with 4x ROAS and 40% gross margin. D2C Brands: collaborated with 10+ fashion and F&B D2C brands, shaping content strategies to enhance brand visibility, CX, and digital identity across platforms. Selectorvia.com (in-house SaaS for D2C brands): led end-to-end, a unified ‘Store-in-Bio’ tool for Ins