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B2B marketing specialist with 6+ years of experience helping companies sharpen positioning, build demand, and scale marketing operations. I lead growth through content, paid acquisition, lifecycle and lead generation (including ABM and nurturing) using data-driven experimentation. I’ve managed high-impact messaging at scale, built automated lifecycle flows to improve activation and email performance, and owned end-to-end marketing strategy, execution, and reporting across channels and regions. I collaborate cross-functionally to launch campaigns and continuously optimize conversion, cost, and pipeline outcomes.…B2B marketing specialist with 6+ years of experience helping companies sharpen positioning, build demand, and scale marketing operations. I lead growth through content, paid acquisition, lifecycle and lead generation (including ABM and nurturing) using data-driven experimentation. I’ve managed high-impact messaging at scale, built automated lifecycle flows to improve activation and email performance, and owned end-to-end marketing strategy, execution, and reporting across channels and regions. I collaborate cross-functionally to launch campaigns and continuously optimize conversion, cost, and pipeline outcomes.

Katarzyna Błaszczyk

Marketing Analyst, Digital Marketer, PPC Manager, +6

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B2B marketing specialist with 6+ years of experience helping companies sharpen positioning, build demand, and scale marketing operations. I lead growth through content, paid acquisition, lifecycle and lead generation (including ABM and nurturing) using data-driven experimentation. I’ve managed high-impact messaging at scale, built automated lifecycle flows to improve activation and email performance, and owned end-to-end marketing strategy, execution, and reporting across channels and regions. I collaborate cross-functionally to launch campaigns and continuously optimize conversion, cost, and pipeline outcomes.…B2B marketing specialist with 6+ years of experience helping companies sharpen positioning, build demand, and scale marketing operations. I lead growth through content, paid acquisition, lifecycle and lead generation (including ABM and nurturing) using data-driven experimentation. I’ve managed high-impact messaging at scale, built automated lifecycle flows to improve activation and email performance, and owned end-to-end marketing strategy, execution, and reporting across channels and regions. I collaborate cross-functionally to launch campaigns and continuously optimize conversion, cost, and pipeline outcomes.

Available to hire

B2B marketing specialist with 6+ years of experience helping companies sharpen positioning, build demand, and scale marketing operations. I lead growth through content, paid acquisition, lifecycle and lead generation (including ABM and nurturing) using data-driven experimentation.

I’ve managed high-impact messaging at scale, built automated lifecycle flows to improve activation and email performance, and owned end-to-end marketing strategy, execution, and reporting across channels and regions. I collaborate cross-functionally to launch campaigns and continuously optimize conversion, cost, and pipeline outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Polish

Fluent

Italian

Advanced

Spanish; Castilian

Advanced

Dutch

Beginner

Work Experience

Freelance B2B Marketing Consultant at Freelance

January 1, 2025 - Present

Led B2B positioning, website messaging, and rebranding projects using market research and customer value proposition work. Scaled founder LinkedIn profiles, generating 30 and 40+ followers in the first month. Built LinkedIn and blog content engines, repurposing founder insights into thought leadership assets. Developed lead generation strategies including ICP definition, ABM planning, outreach messaging, and prospecting via LinkedIn Sales Navigator and Clay. Created marketing reports to track content, website, and lead generation performance.

B2B Marketing Manager (Digital Marketing Specialist/Marketing Manager) at ZEN.COM Digital Marketing Specialist (name appears as ZEN.COM)

May 1, 2022 - September 1, 2024

Managed messaging and lifecycle programs across email, push, and in-app channels for 500,000+ users. Built the company’s first automated lifecycle flows (onboarding, activation, and re-engagement), replacing previously missing structure. Improved email open rates by ~10% and increased activation. Collaborated cross-teams to prioritize campaign launches. Adapted global messaging and channel mix for the Polish market, managing digital acquisition via Google Ads, Meta, and LinkedIn with stable monthly lead flow. Led highest-converting email campaigns across Stuart’s EU markets and delivered ABM campaigns with ~10% conversion at ~50% lower cost vs. digital ads.

B2B Marketing Manager at ZEN.COM Digital Marketing Specialist

May 1, 2022 - September 1, 2024

Managed messaging and lifecycle campaigns for 500,000+ users across email, push, and in-app. Built the company’s first automated lifecycle flows (onboarding, activation, re-engagement) replacing missing structure. Improved email open rates by ~10% and increased activation among users; collaborated cross-functionally to prioritize campaign launches. Managed digital acquisition and led email campaigns across EU markets, including ABM campaigns with ~10% conversion at ~50% lower cost than previous digital ads.

Marketing Manager at NP GE S.COM / NPES.COM (name appears as NPES.COMMARKET in the text)

December 1, 2019 - April 1, 2021

Owned marketing strategy, execution, and budgeting. Developed the website and core product messaging. Led event marketing from concept through vendor coordination, logistics, lead capture, and follow-up, resulting in ~50 MQLs per event. Set up GA4/GTM tracking and event-based automation. Ran the company blog, increasing organic traffic and ranking two posts into the top 10 for long-tail keywords. Created social media and ad copy for Google and Facebook, and coordinated customer testimonial shoot(s).

Marketing Manager at NPES.COM

December 1, 2019 - April 1, 2021

Ran the company blog to increase organic traffic and improve rankings for long-tail keywords. Created social media and ad copy for Google and Facebook. Coordinated customer testimonial shoots. Overall, supported content growth and marketing execution to drive demand.