Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Yen Skyler La, a Web Product Manager with a passion for turning concepts into high-performing websites. I oversee website development projects from concept to launch, translating client goals into functional, high-performing websites. I partner with marketing, UX/UI, and SEO teams to optimize site design for lead generation and conversion. I embrace Agile methodologies and independently manage product portfolios from concept to launch. I conduct strategic market research and competitive analysis to identify growth opportunities, translate stakeholder insights into clear product requirements for Full Stack engineering teams, and coordinate with outsourced teams to resolve defects and seamlessly integrate APIs.…I’m Yen Skyler La, a Web Product Manager with a passion for turning concepts into high-performing websites. I oversee website development projects from concept to launch, translating client goals into functional, high-performing websites. I partner with marketing, UX/UI, and SEO teams to optimize site design for lead generation and conversion. I embrace Agile methodologies and independently manage product portfolios from concept to launch. I conduct strategic market research and competitive analysis to identify growth opportunities, translate stakeholder insights into clear product requirements for Full Stack engineering teams, and coordinate with outsourced teams to resolve defects and seamlessly integrate APIs.

Yen Skyler La

Front-End Developer, Back-End Developer, UI Designer, +4





I’m Yen Skyler La, a Web Product Manager with a passion for turning concepts into high-performing websites. I oversee website development projects from concept to launch, translating client goals into functional, high-performing websites. I partner with marketing, UX/UI, and SEO teams to optimize site design for lead generation and conversion. I embrace Agile methodologies and independently manage product portfolios from concept to launch. I conduct strategic market research and competitive analysis to identify growth opportunities, translate stakeholder insights into clear product requirements for Full Stack engineering teams, and coordinate with outsourced teams to resolve defects and seamlessly integrate APIs.…I’m Yen Skyler La, a Web Product Manager with a passion for turning concepts into high-performing websites. I oversee website development projects from concept to launch, translating client goals into functional, high-performing websites. I partner with marketing, UX/UI, and SEO teams to optimize site design for lead generation and conversion. I embrace Agile methodologies and independently manage product portfolios from concept to launch. I conduct strategic market research and competitive analysis to identify growth opportunities, translate stakeholder insights into clear product requirements for Full Stack engineering teams, and coordinate with outsourced teams to resolve defects and seamlessly integrate APIs.

Available to hire

I’m Yen Skyler La, a Web Product Manager with a passion for turning concepts into high-performing websites. I oversee website development projects from concept to launch, translating client goals into functional, high-performing websites. I partner with marketing, UX/UI, and SEO teams to optimize site design for lead generation and conversion. I embrace Agile methodologies and independently manage product portfolios from concept to launch.

I conduct strategic market research and competitive analysis to identify growth opportunities, translate stakeholder insights into clear product requirements for Full Stack engineering teams, and coordinate with outsourced teams to resolve defects and seamlessly integrate APIs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Product Manager at RCVR

November 1, 2023 - July 11, 2025

● Oversaw website development projects from concept to launch, translating client goals into functional, high-performing websites. ● Partnered with marketing, UX/UI, and SEO teams to optimize site design for lead generation and conversion. ● Implemented Agile methodologies and independently managed product portfolios from concept to launch. ● Conducted strategic market research and competitive analysis to pinpoint and pursue growth opportunities. ● Engaged in all Scrum ceremonies, including sprint planning, daily stand-ups, sprint reviews, and retrospectives. ● Converted market insights into clear product requirements for Full Stack engineering teams. ● Transformed stakeholder requirements into actionable development tasks. ● Coordinated with outsourced teams to resolve defects and seamlessly integrate APIs.

Web Developer at RCVR

November 1, 2018 - November 1, 2023

● Designed, developed, and maintained client-facing websites, ensuring an optimal user experience and functionality. ● Administered domain and hosting services, guaranteeing security, uptime, and seamless operations for clients. ● Engineered HTML email templates for client communication and marketing campaigns. ● Executed front-end edits, including coding and image adjustments, to meet client specifications. ● Designed branding materials such as labels, packaging, and boxes to reinforce brand identity. ● Produced digital artwork that enhanced brand visibility and supported marketing efforts. ● Partnered with marketing and operations teams to optimize product performance effectively.

Junior Front End Developer at Dastmalchi LLC

February 1, 2018 - August 1, 2018

● Designed, coded, and configured landing pages, websites, and mobile-optimized content utilizing HTML, CSS, and JavaScript. ● Conducted QA, meticulously documented processes, and applied code fixes as necessary to maintain site quality. ● Developed product pages using Shopify (Liquid) to broaden the product line and enhance site offerings. ● Managed domain, hosting, SSL, and Cloudflare via GoDaddy to ensure secure and reliable website performance. ● Collaborated with third-party platforms to integrate and debug Shopify apps from start to completion. ● Worked alongside marketing teams to ensure product alignment with overarching business objectives. ● Directed daily feature updates for websites, delivering results quickly in fast-paced environments while juggling competing priorities. ● Utilized analytics tools such as Google Analytics, AdWords, and Tag Manager to monitor and enhance product performance.