Hi, I’m Samuel Matus, a Creative Strategist in Mexico with over 6 years of experience building high-impact campaigns, brand narratives, and content strategies for global audiences. I blend concept-driven design, strategic thinking, and data analysis to deliver marketing initiatives that engage B2B customers and drive measurable growth. I’ve led cross-functional teams, organized large-scale digital projects, and aligned creative execution with business goals in fast-paced environments. I’m passionate about turning insights into creative solutions and positioning brands at the forefront of their industries, while mentoring junior designers and continuously learning new skills.…

Samuel Matus

Hi, I’m Samuel Matus, a Creative Strategist in Mexico with over 6 years of experience building high-impact campaigns, brand narratives, and content strategies for global audiences. I blend concept-driven design, strategic thinking, and data analysis to deliver marketing initiatives that engage B2B customers and drive measurable growth. I’ve led cross-functional teams, organized large-scale digital projects, and aligned creative execution with business goals in fast-paced environments. I’m passionate about turning insights into creative solutions and positioning brands at the forefront of their industries, while mentoring junior designers and continuously learning new skills.…

Available to hire

Hi, I’m Samuel Matus, a Creative Strategist in Mexico with over 6 years of experience building high-impact campaigns, brand narratives, and content strategies for global audiences. I blend concept-driven design, strategic thinking, and data analysis to deliver marketing initiatives that engage B2B customers and drive measurable growth.

I’ve led cross-functional teams, organized large-scale digital projects, and aligned creative execution with business goals in fast-paced environments. I’m passionate about turning insights into creative solutions and positioning brands at the forefront of their industries, while mentoring junior designers and continuously learning new skills.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Designer at Paper Street Media
April 30, 2025 - September 8, 2025
Spearheaded the creative execution of high-volume digital campaigns across web, email, and social media platforms for international audiences. Oversaw workflows from design strategy and asset planning to QA and final delivery, ensuring brand consistency and timely rollout. Orchestrated campaign timelines, delegated tasks to designers, and coordinated with stakeholders. Provided creative direction during execution while ensuring quality control through detailed reviews and follow-ups. Mentored junior designers through structured feedback sessions and onboarding processes.
Senior Designer at Paper Street Media
April 2, 2025 - September 8, 2025
Led creative execution of high-volume digital campaigns across web, email, and social media platforms for international audiences. Oversaw end-to-end work flows from design strategy and asset planning to QA and final delivery, ensuring brand consistency and timely delivery. Orchestrated project management within the creative team by organizing campaign timelines, delegating tasks to designers, and coordinating with stakeholders. Provided creative direction during execution while ensuring quality control through detailed reviews and follow-ups. Mentored junior designers through structured feedback sessions and onboarding processes.
Senior Designer at Paper Street Media
April 1, 2025 - September 8, 2025
Led the creative execution of high-volume digital campaigns across web, email, and social media for international audiences. Oversaw campaign workflows from design strategy and asset planning to QA and final delivery, ensuring brand consistency and timely rollout. Orchestrated project management within the creative team by organizing timelines, delegating tasks to designers, and coordinating with stakeholders. Provided creative direction during execution while maintaining quality control and mentoring junior designers.
Senior Designer at Paper Street Media
April 1, 2025 - September 8, 2025
Spearheaded the creative execution of high-volume digital campaigns across web, email, and social media platforms for international audiences. Oversaw comprehensive campaign workflows from design strategy and asset planning to QA and final delivery, ensuring brand consistency and timely rollout. Orchestrated project management within the creative team by organizing campaign timelines, delegating tasks to designers, and coordinating with stakeholders. Provided creative direction during execution while ensuring quality control through detailed reviews and follow-ups. Mentored junior designers through structured feedback sessions and onboarding processes.
Senior Designer at Paper Street Media
April 1, 2025 - September 8, 2025
Spearheaded the creative execution of high-volume digital campaigns across web, email, and social media platforms for international audiences. Oversaw comprehensive campaign workflows from design strategy and asset planning to QA and final delivery, ensuring brand consistency and timely rollout. Orchestrated project management within the creative team by organizing campaign timelines, delegating tasks to designers, and coordinating with stakeholders. Provided creative direction during execution while ensuring quality control through detailed reviews and follow-ups. Mentored junior designers through structured feedback sessions and onboarding processes.
Trendsetter Designer at Maven.com
May 1, 2023 - Present
Designed and delivered online courses and trend forecasting content, including visual storytelling, personal branding, creative direction, and cultural analysis. Contributed to innovation strategy and online course development with a focus on engaging audiences and strengthening brand presence.
Trendsetter Designer at Maven.com
May 1, 2023 - Present
Designed and delivered online courses and trend forecasting content with a focus on visual storytelling, personal branding, and digital influence. Collaborated on creative direction, cultural analysis, and innovation strategy to help learners and brands stay ahead of industry shifts.
Design Lead at Albardón Toluca
December 31, 2021 - September 8, 2025
Championed the development of brand identity for a specialized course in unit pricing tailored for architects and engineers. Produced award-winning editorial designs recognized across both print and digital platforms. Engineered and executed robust social media strategies, resulting in a 30% boost in engagement and a 25% growth in followers. Formulated campaign content metrics aligned with brand messaging.
Design Lead at Albardón Toluca
December 1, 2021 - September 8, 2025
Pioneered the development of brand identity for a specialized course in unit pricing tailored for architects and engineers. Produced award-winning editorial designs across print and digital platforms. Engineered and executed robust social media strategies, resulting in a 30% boost in engagement and a 25% growth in followers. Formulated campaign content metrics aligned with brand messaging.
Design Lead at Albardón Toluca (Toluca, Mexico)
December 1, 2021 - September 8, 2025
Led the development of brand identity for a specialized course in unit pricing tailored for architects and engineers. Produced award-winning editorial designs recognized across print and digital platforms. Engineered and executed robust social media strategies, driving a 30% increase in engagement and 25% growth in followers. Formulated campaign content meticulously aligned with brand messaging.
Design Lead at Albardón Toluca
December 1, 2021 - September 8, 2025
Championed the development of brand identity for a specialized course in unit pricing tailored for architects and engineers. Produced award-winning editorial designs recognized across print and digital platforms. Engineered and executed robust social media strategies, resulting in a 30% boost in engagement and a 25% growth in followers. Formulated campaign content meticulously aligned with brand messaging.
Design Lead at Albardón Toluca
December 1, 2021 - September 8, 2025
Championed the development of brand identity for a specialized course in unit pricing tailored for architects and engineers. Produced award-winning editorial designs recognized across both print and digital platforms. Engineered and executed robust social media strategies, resulting in a 30% boost in engagement and a 25% growth in followers. Formulated campaign content meticulously aligned with brand messaging.

Education

Bachelor's Degree in Graphic Design at Universidad Autónoma del Estado de México
August 1, 2011 - June 1, 2016
Master’s in Marketing and Advertising at Universidad Iberoamericana (IBERO)
January 1, 2024 - September 8, 2025
Diploma in Branding and Creative Strategy at Universidad Anáhuac Mayab
January 1, 2024 - September 8, 2025
Master’s in Marketing and Advertising at Universidad Iberoamericana (IBERO)
January 1, 2025 - September 8, 2025
Bachelor’s degree, Graphic Design at Universidad Autónoma del Estado de México
August 1, 2011 - June 1, 2016
Diploma in Branding and Creative Strategy at Universidad Anáhuac Mayab
January 1, 2024 - September 8, 2025
Online Course: Trendsetter Designer at Maven.com
May 1, 2023 - September 8, 2025
Bachelor's Degree in Graphic Design at Universidad Autónoma del Estado de México
August 1, 2011 - June 1, 2016
Diploma in Branding & Creative Strategy at Universidad Anáhuac Mayab
January 1, 2024 - September 8, 2025
Master’s in Marketing & Advertising at Universidad Iberoamericana (IBERO)
January 1, 2025 - September 8, 2025
Master’s in Marketing & Advertising at Universidad Iberoamericana (IBERO)
January 1, 2025 - September 8, 2025
Bachelor's Degree in Graphic Design at Universidad Autónoma del Estado de México
August 1, 2011 - June 1, 2016
Diploma in Branding & Creative Strategy at Universidad Anáhuac Mayab
January 1, 2024 - September 8, 2025
Online Course: Trendsetter Designer at Maven.com
May 1, 2023 - September 8, 2025
Bachelor's Degree in Graphic Design at Universidad Autónoma del Estado de México
August 1, 2011 - June 1, 2016
Diploma in Branding & Creative Strategy at Universidad Anáhuac Mayab
January 1, 2024 - September 8, 2025
Master’s in Marketing & Advertising at Universidad Iberoamericana
January 1, 2025 - September 8, 2025

Qualifications

Diploma in Branding and Creative Strategy
January 1, 2024 - September 8, 2025
Master’s in Marketing and Advertising
January 1, 2025 - September 8, 2025
Bachelor's Degree in Graphic Design
August 1, 2011 - June 1, 2016
Diploma in Branding & Creative Strategy
January 1, 2024 - September 8, 2025
Master’s in Marketing & Advertising
January 1, 2025 - September 8, 2025
Diploma in Creative Direction
January 1, 2024 - September 8, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education

Skills

Experience Level