I am a graphic designer and brand strategist with 10+ years of experience shaping editorial layouts, brand identities, and strategic campaigns for luxury, corporate consumer, and real estate sectors. I work primarily in branding, design systems, packaging, and social content creation, often coordinating campaigns across ATL/BTL channels and digital touchpoints. I thrive in remote, collaborative environments and enjoy helping brands tell compelling stories through cohesive visuals and thoughtful strategy. Beyond client work, I’m passionate about continuous learning, empowering women to reach their personal and professional goals, and fostering growth through creativity, coaching, and mentorship. I stay curious about people, psychology, and behavior to inform better design decisions and meaningful brand outcomes.

Stefani Martinez

I am a graphic designer and brand strategist with 10+ years of experience shaping editorial layouts, brand identities, and strategic campaigns for luxury, corporate consumer, and real estate sectors. I work primarily in branding, design systems, packaging, and social content creation, often coordinating campaigns across ATL/BTL channels and digital touchpoints. I thrive in remote, collaborative environments and enjoy helping brands tell compelling stories through cohesive visuals and thoughtful strategy. Beyond client work, I’m passionate about continuous learning, empowering women to reach their personal and professional goals, and fostering growth through creativity, coaching, and mentorship. I stay curious about people, psychology, and behavior to inform better design decisions and meaningful brand outcomes.

Available to hire

I am a graphic designer and brand strategist with 10+ years of experience shaping editorial layouts, brand identities, and strategic campaigns for luxury, corporate consumer, and real estate sectors. I work primarily in branding, design systems, packaging, and social content creation, often coordinating campaigns across ATL/BTL channels and digital touchpoints. I thrive in remote, collaborative environments and enjoy helping brands tell compelling stories through cohesive visuals and thoughtful strategy.

Beyond client work, I’m passionate about continuous learning, empowering women to reach their personal and professional goals, and fostering growth through creativity, coaching, and mentorship. I stay curious about people, psychology, and behavior to inform better design decisions and meaningful brand outcomes.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Designer & Strategist (Freelance) at Stefani Martinez - Self-employed
January 1, 2019 - Present
Creation and development of branding and brand strategies for luxury, corporate, consumer, and real estate industries.
Brand Designer & Strategist at Eikon Branding S.A.
March 1, 2023 - Present
Conceptualization and development of advertising campaigns. Development of packaging, POP, ATL, and BTL material. Content generation for social networks.
Creative Concept Designer at Advertisign Ad Agency Adnarchy S.A.
March 1, 2023 - September 9, 2025
Editorial design for various print media, product photography and e-commerce UX/UI development.
Graphic Designer JR. at Platino S.A.
February 1, 2020 - September 9, 2025
Design of textile prints for school products, creativity and trends in new products.
Graphic Designer at Sierra Madre
April 1, 2019 - September 9, 2025
Textile graphic design and related editorial work.
Art Finalist / Graphic Designer at Beksa Digital S.A.
December 31, 2016 - September 9, 2025
Art direction and graphic design projects for various clients.
Freelance Senior Designer & Brand Strategist at Independent / Freelance
January 1, 2019 - Present
Creación y desarrollo de branding y estrategias de marca para industrias de lujo, corporativas de consumo e inmobiliarias.
Brand Designer & Strategist at Eikon Branding S.A.
March 1, 2023 - September 9, 2025
Conceptualización y desarrollo de campañas publicitarias. Elaboración de empaques, material POP, ATL y BTL. Generación de contenido para redes sociales.
Creativo Gráfico at Agencia de Publicidad Adnarchy S.A.
February 1, 2020 - September 9, 2025
Diseño editorial para diversos medios impresos; toma de fotografías de productos; desarrollo de e-commerce UX/UI.
Diseñadora Gráfica JR. at Platino S.A.
April 1, 2019 - September 9, 2025
Diseño de estampados textiles para línea de productos escolares, creatividad y tendencias en nuevos productos.
Arte Finalista / Diseñadora Gráfica at Sierra Madre
November 1, 2017 - September 9, 2025
Arte finalista y diseño gráfico para diversas piezas.
Arte Finalista / Diseñadora Gráfica at Beksa Digital S.A.
January 1, 2021 - September 9, 2025
Arte finalista y diseño gráfico; gestión de proyectos creativos.

Education

Master’s Degree in Marketing Management at Panamerican Business School
January 11, 2030 - September 9, 2025
Bachelor in Graphic Design (CC.LL with graphic design) at Rafael Landívar University
January 11, 2030 - September 9, 2025
Bachelor in Graphic Design at Colegio de Señoritas “El Sagrado Corazón”
January 11, 2030 - September 9, 2025
International Coaching Certification at Greatitute ASESCO - ICF
January 11, 2030 - September 9, 2025
Master's Degree in Marketing Management at Panamerican Business School
January 11, 2030 - September 9, 2025
Bachelor's Degree in Graphic Design at Rafael Landívar University
January 11, 2030 - September 9, 2025
Bachelor in Graphic Design at Colegio de Señoritas “El Sagrado Corazón”
January 11, 2030 - September 9, 2025
Licenciatura en Diseño Gráfico at Universidad Rafael Landívar
January 11, 2030 - September 9, 2025
Máster en Dirección de Marketing at Panamerican Business School
January 11, 2030 - September 9, 2025
Bachiller en CC.LL con orientación en Diseño Gráfico at Colegio de Señoritas “El Sagrado Corazón”
January 11, 2030 - September 9, 2025
Certificación Internacional de Coaching at Greatitute ASESCO - ICF
January 11, 2030 - September 9, 2025

Qualifications

International Coaching Certification
January 11, 2030 - September 9, 2025
International Coaching Certification
January 11, 2030 - September 9, 2025
Master's Degree in Marketing Management
January 11, 2030 - September 9, 2025
Bachelor's Degree in Graphic Design
January 11, 2030 - September 9, 2025
Cum Laude recognition in degree project
January 11, 2030 - September 9, 2025
Certificación Internacional de Coaching
January 11, 2030 - September 9, 2025

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Education, Software & Internet, Consumer Goods