Ruth Elizabeth Padilla Muñoz

Leading luxurious tequila startup with three brands: Tequila Nuestro Placer, Turíncio, and De Mi Sueño. Executed data-driven marketing strategies, directed twelve seasonal campaigns to boost brand awareness and revenue growth; led digital strategy including social media and paid media planning; planned community engagement and created local campaigns. Spearheaded initiatives that generated $100K in revenue in 2024. Collaborated across roles including Principal Product Designer, UX Researcher, UI Designer, Principal Project Manager, and Content Creator to design branding, 3D modeling, and web pages for all brands; conducted competitor analysis, persona studies, usability testing, and responsive design analysis; created branding book with typography, color, icons, illustrations, and composition; organized, tracked, and executed product development projects, budgets, quotes, and vendor negotiations; grew TikTok to 129.1K likes and Instagram through original product storytelling and phot

Grew TikTok to 129.1K likes and Instagram through original product storytelling and visual content; produced and edited product photography and designed advertising furniture displays.

Organized, tracked, and executed product development projects, managing budgets, quoting, and vendor negotiations; led cross-functional teams to release product updates across brands. Achievements include saving $5,000 annually on in-house photography sets, relocating bottle manufacturing to China to cut production costs by $24,500, and reducing costs by $57,800 through conceptual product photography.