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I’m Ruth Elizabeth Padilla Muñoz, a multidisciplinary designer and marketing leader passionate about crafting premium brands and meaningful experiences. Currently I lead three tequila brands at Tequila Nuestro Placer, where I blend product design, UX research, and data-driven marketing to boost brand awareness, revenue, and customer engagement.…

Ruth Elizabeth Padilla Muñoz

Designer, Product Designer, Brand Designer, +5

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I’m Ruth Elizabeth Padilla Muñoz, a multidisciplinary designer and marketing leader passionate about crafting premium brands and meaningful experiences. Currently I lead three tequila brands at Tequila Nuestro Placer, where I blend product design, UX research, and data-driven marketing to boost brand awareness, revenue, and customer engagement.…

Available to hire

I’m Ruth Elizabeth Padilla Muñoz, a multidisciplinary designer and marketing leader passionate about crafting premium brands and meaningful experiences.

Currently I lead three tequila brands at Tequila Nuestro Placer, where I blend product design, UX research, and data-driven marketing to boost brand awareness, revenue, and customer engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Marketing Director at Tequila Nuestro Place

February 1, 2021 - Present

Marketing Director at Tequila Nuestro Place, Guadalajara, Mexico (2021-02-01 – Present). Led data-driven marketing for three brands (Tequila Nuestro Place, Turíncio, De Mi Sueño). Directed twelve seasonal campaigns to boost brand awareness and revenue; oversaw digital strategy (social media and paid media), and planned community engagement and local campaigns. Spearheaded initiatives that generated $100K in revenue in 2024. Also served as Principal Product Designer, UX Researcher, UI Designer, Principal Project Manager, and Content Creator within the same organization: designed branding, conducted UX research, built 3D models/renderings, and crafted web pages; created branding books with typography, color, icons, illustrations, and composition; organized product development projects, budgets, quotes, and vendor negotiations; grew TikTok to 129.1K likes and produced product photography and advertising displays. Achievements include $5,000 annual savings from in-house photography set

Marketing Director at Tequila Nuestro Placer

February 1, 2021 - Present

Led marketing for three tequila brands with a data-driven approach; directed twelve seasonal campaigns to boost brand awareness and revenue growth; oversaw digital strategy (social media and paid media planning) and planned community engagement and local campaigns.

Principal Product Designer at Tequila Nuestro Placer

February 1, 2021 - Present

Designed, researched, prototyped, and industrialized products for each brand, including branding, 3D modeling and rendering, and web pages; developed cohesive design systems and branding assets.

UX Researcher at Tequila Nuestro Placer

February 1, 2021 - Present

Researched competitor analysis, persona studies, usability testing, and responsive design analysis to inform product and brand decisions.

UI Designer at Tequila Nuestro Placer

February 1, 2021 - Present

Created branding book with typography, color, icons, illustrations, and composition to establish a cohesive visual identity across brands.

Principal Project Manager at Tequila Nuestro Placer

February 1, 2021 - Present

Organized, tracked, and executed product development projects, managing budgets, quoting, and vendor negotiations; led cross-functional teams to release product updates across brands. Achievements include saving $5,000 annually on in-house photography sets, relocating bottle manufacturing to China to cut production costs by $24,500, and reducing costs by $57,800 through conceptual product photography.

Content Creator at Tequila Nuestro Placer

February 1, 2021 - Present

Grew TikTok to 129.1K likes and Instagram through original product storytelling and visual content; produced and edited product photography and designed advertising furniture displays.

Marketing Director at Tequila Nuestro Placer

February 1, 2021 - Present

Leading luxurious tequila startup with three brands: Tequila Nuestro Placer, Turíncio, and De Mi Sueño. Executed data-driven marketing strategies, directed twelve seasonal campaigns to boost brand awareness and revenue growth; led digital strategy including social media and paid media planning; planned community engagement and created local campaigns. Spearheaded initiatives that generated $100K in revenue in 2024. Collaborated across roles including Principal Product Designer, UX Researcher, UI Designer, Principal Project Manager, and Content Creator to design branding, 3D modeling, and web pages for all brands; conducted competitor analysis, persona studies, usability testing, and responsive design analysis; created branding book with typography, color, icons, illustrations, and composition; organized, tracked, and executed product development projects, budgets, quotes, and vendor negotiations; grew TikTok to 129.1K likes and Instagram through original product storytelling and phot