Nancy Brock

Project Manager / Consultant at Colruyt Group / Unilin / CFE / Arvesta / Nomad Agency / Avalon Grand Benelux

Increased market share by 30% through strategic expansion in Africa and Asia. Launched Noza Spaces in East Africa from concept to operations. Created global B2B platform (+25% engagement). Led ERP change communication across multi-entity structures.

Head of Sponsoring & Brand Activation at AGI Insurance

Led a team of 5 with an €8M budget and 22 national partnerships. Delivered €2.1M in savings through contract optimization. Led full rebranding of the company, from corporate stationery to the architectural look and dressings of all group buildings. Won national award for Best Social Media Campaign with +150% engagement.

Strategic Marketing & Communication at Vins de la Loire | Heytens | Wondercom | Culinaris

Consultant on strategic marketing, media relations, and event activation projects for FMCG and lifestyle brands. Managed 200+ influencer/media contacts for Culinaris; secured full media coverage for Michelin chefs; led regional marketing road shows.

PR & Marketing Manager at CIT Belgium - Tour Operator

Directed branding and marketing activities; organized travel co-branding with airlines for special occasions; served as SPOC for press relations and brand partnerships; participated in RTL TVI live broadcast; negotiated and activated co-branded campaigns with RTL and Delsey; promoted Accor Hotels, driving a 25% increase in B2B bookings.

Business Development at World Travel B TI - BCD Travel

Secured global accounts like Unilever and Mars; increased revenue by 20%.

Sales Operations & Franchise Support at EMEA Godiva Chocolatier

Managed franchise operations and sales contracts across EMEA; provided sales forecasts and supported expansion in Europe, Asia, and UAE.

Branding & Marketing Consultant at Colruyt – CFE – Unilin – Arvesta – Avalon Grand (multi-client freelance engagement)

Translated global brand objectives into local Go-To-Market strategies across Europe, Africa, and Asia; conducted market research for cosmetics launch in Central Africa; led international digital brand campaigns; oversaw content creation and brand storytelling across multiple countries; defined tone of voice and visual identity for Arvesta’s French-speaking division; coordinated market entry of a Belgian food product in Rwanda (reaching 20% market share in 5 months); acted as communications lead on strategic transformation projects at CFE.

Brand Activation / Sponsoring Manager at AG Insurance

Managed a team of 5, allocated and optimized an €8 million marketing budget; defined and implemented brand strategies to improve awareness and customer engagement; led omnichannel campaigns integrating digital initiatives, partnerships, and sponsorships; rebranded identity and secured high-value partnerships (Team Belgium, sports federations, football clubs).

Marketing & Strategic Consultant (freelance) at Self-employed

Advised companies on marketing and branding structure; conducted competitive analysis; developed marketing action plans to strengthen brand positioning; optimized campaigns to boost visibility and customer acquisition.

Marketing Director at Grand Casino Brussels / VIAGE

Managed marketing and VIP customer service teams; built strategic brand partnerships to elevate luxury experience; oversaw the launch of Grand Casino Brussels with hundreds of annual events and high guest traffic.

Marketing Director at CIT Belgium – Tour Operator

Led international campaigns, partnerships, and PR to boost brand visibility; collaborated with media and key stakeholders to maximize audience reach; secured co-branding opportunities with RTL TV for live broadcasts abroad.

Marketing Manager at WorldTravel - BCD Travel

Integrated commercial strategies at a new office; engaged with CEOs of multinational clients (e.g., Mars, Unilever); managed branding initiatives and orchestrated Belgium’s first Pro-Am golf event, securing co-branding deals with Bacardi, Godiva, Sabena, and Taittinger to strengthen VIP relationships and brand image.

Assistant of the Sales Director EMEA at Godiva Chocolatier

Conducted sales performance analyses and forecasting to guide production and sales strategy; drafted franchise contracts; managed flagship store operations and B2B deliveries across EMEA; built strong relationships with franchise partners and supported brand development via trade fairs and ongoing follow-up.

Branding & Marketing Consultant at Colruyt – CFE – Unilin – Arvesta – Avalon Grand

Translated global brand objectives into local Go-To-Market strategies across Europe, Africa, and Asia, ensuring premium brand positioning. Conducted market research and consumer insight analysis for launching a cosmetics line in Central Africa, coordinating cross-border production. Conceived and led international digital brand campaigns, translating guidelines into market-relevant strategies, and oversaw content creation and storytelling across multiple countries to ensure consistency and premium positioning. Led international brand activations (exhibition booths, B2B campaigns) with strong creative execution. Defined tone of voice and visual identity for Arvesta’s French-speaking division, reinforcing brand consistency. Coordinated market entry of a Belgian food product in Rwanda, achieving 20% market share in 5 months. Acted as communications lead on strategic transformation projects at CFE.

Brand Activation / Sponsoring Manager at AG Insurance

Managed a team of 5 professionals overseeing brand activation and sponsorship initiatives. Supervised and allocated an €8 million marketing budget to optimize brand exposure and sponsorship efficiency. Defined and implemented brand strategies to strengthen awareness and customer engagement. Led omnichannel campaigns integrating digital initiatives, partnerships, and sponsorships. Major achievements include rebranding to increase recognition and developing strategic partnerships with Team Belgium, sports federations, and football clubs.

Marketing & Strategic Consultant (freelance) at Various clients

Advised companies on structuring marketing and branding strategies. Conducted competitive analysis and developed marketing action plans to enhance brand positioning. Optimized campaigns to increase visibility and customer acquisition.

Marketing Director at Grand Casino Brussels / VIAGE

Managed marketing and VIP customer service teams, collaborating with F&B, security, and gaming departments. Developed strategic brand partnerships to enhance luxury offerings and guest experiences. Led the launch of Grand Casino Brussels, hosting 250+ annual events and attracting 3,000+ guests nightly. Secured strategic deals with premium brands like Pommery, Riedel, and Coca-Cola to reinforce brand prestige.

Marketing Director at CIT Belgium – Tour Operator

Led international campaigns, partnerships, and PR to increase brand visibility. Managed media collaborations and key stakeholder engagement to maximize reach. Secured a co-branding partnership with RTL TV featuring live broadcasts abroad, boosting client engagement and brand recognition across key markets.

Marketing Manager at WorldTravel - BCD Travel

Strategic role overseeing commercial strategies and VIP engagement with multinational clients (e.g., Mars, Unilever). Directed branding initiatives to reinforce market positioning. Key achievement: organized Belgium’s first Pro-Am golf event, securing co-branding deals with Bacardi, Godiva, Sabena, and Taittinger to boost VIP relations and brand image.