I'm Fleur Strike, a creative director and designer with 12+ years of experience in digital design, branding, and art direction. I blend storytelling with bold visuals and tech-forward tools to deliver future-ready work for global brands and ambitious startups. I thrive in collaborative environments where strategy, creativity, and execution grow together. As founder of Lumonova and former Head of Design at Moot Group, I lead teams, shape brand identities, UX/UI systems, and AI-driven content production, collaborating across Europe to translate strategy into visuals that engage audiences and drive results.…

Fleur Strike

I'm Fleur Strike, a creative director and designer with 12+ years of experience in digital design, branding, and art direction. I blend storytelling with bold visuals and tech-forward tools to deliver future-ready work for global brands and ambitious startups. I thrive in collaborative environments where strategy, creativity, and execution grow together. As founder of Lumonova and former Head of Design at Moot Group, I lead teams, shape brand identities, UX/UI systems, and AI-driven content production, collaborating across Europe to translate strategy into visuals that engage audiences and drive results.…

Available to hire

I’m Fleur Strike, a creative director and designer with 12+ years of experience in digital design, branding, and art direction. I blend storytelling with bold visuals and tech-forward tools to deliver future-ready work for global brands and ambitious startups. I thrive in collaborative environments where strategy, creativity, and execution grow together.

As founder of Lumonova and former Head of Design at Moot Group, I lead teams, shape brand identities, UX/UI systems, and AI-driven content production, collaborating across Europe to translate strategy into visuals that engage audiences and drive results.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Dutch
Fluent
Italian
Beginner
Spanish; Castilian
Beginner
French
Beginner

Work Experience

User Experience Designer / Graphic Designer at PINCH I NL
January 1, 2024 - September 29, 2025
Shaped user experiences and brand visuals across platforms. Designed UI for apps such as NRC Audio, Stampz, and NRC Krant; led social media content and campaigns; integrated AI tools like MidJourney into marketing workflows to create standout visuals.
Founder at LUMONOVA
January 1, 2024 - Present
Founded Lumonova, a boutique design and AI content studio in Amsterdam. Lead brand strategy, AI photography, social media content, and website design for small businesses and commercial campaigns across Europe. I blend photography, design, and AI tooling to produce impactful visuals and tell compelling stories for diverse clients.
User Experience Designer / Graphic Designer at PINCH I NL
January 1, 2024 - September 9, 2025
At Pinch, I worked at the intersection of design, technology, and marketing—shaping user experiences and brand visuals across platforms. I designed UI for apps like NRC Audio, Stampz, and NRC Krant, focusing on clean, intuitive design systems that made complexity feel simple. Led visual content for social media, online branding, and promotional campaigns; produced and edited short-form video content for events and launches; integrated AI tools like MidJourney into daily marketing work, developing strong visuals that stood out in digital campaigns; helped evolve the company's digital presence through storytelling, design, and emerging tech.
Founder at Lumonova
January 1, 2024 - Present
Created a boutique design and AI content studio, offering AI photography, branding, social media content, and websites for small businesses and commercial campaigns. Collaborated with clients across Europe on design and marketing strategy and developed creative assets using a mix of photography, design, and AI tools for impactful visuals.
User Experience Designer / Graphic Designer at Pinch I NL
January 1, 2024 - September 9, 2025
Shaped user experiences and brand visuals across platforms; designed UI for NRC Audio, Stampz, and NRC Krant; built clean, intuitive design systems; led visual content for social media, branding, and promotional campaigns; produced and edited short-form video content for events and launches; integrated AI tools like MidJourney into daily marketing work to drive standout visuals; helped evolve the company’s digital presence through storytelling, design, and emerging tech.
Founder at Lumonova
January 1, 2024 - Present
Founder of a boutique design and AI content studio offering AI photography, branding, social media content, and websites for small businesses and commercial campaigns. Collaborated with clients across Europe on design and marketing strategy and developed creative assets using photography, design, and AI tools for impactful visuals.
User Experience Designer / Graphic Designer at PINCH I NL
January 1, 2024 - September 9, 2025
Shaped user experiences and brand visuals across platforms. Designed UI for apps like NRC Audio, Stampz, and NRC Krant, focusing on clean, intuitive design systems. Led visual content for social media and campaigns, produced short-form video content for events, and integrated AI tools like MidJourney to develop strong visuals for digital campaigns.
Founder at Lumonova
January 1, 2024 - Present
Founder of a boutique design and AI content studio offering AI photography, branding, social media content, and websites for small businesses and commercial campaigns. Collaborated with clients across Europe on design and marketing strategy and developed creative assets using photography, design, and AI tools for impactful visuals.
Founder at Lumonova
January 1, 2024 - Present
Founded a boutique design and AI content studio offering AI photography, branding, social media content, and websites for small businesses and commercial campaigns across Europe.
Creative Director / Designer / AI Content Creator & Engineer at Pinch
January 1, 2024 - September 9, 2025
Shaped design, technology, and marketing outputs—creating UI for apps, designing social media visuals, and producing short-form video content. Integrated AI tools like MidJourney into daily workflow to produce standout visuals and campaigns.
Creative Director | Designer | AI Content Creator & Engineer at Pinch I NL
January 1, 2024 - September 9, 2025
At Pinch, I worked at the intersection of design, technology, and marketing—shaping user experiences and brand visuals across platforms. I designed UI for apps like NRC Audio, Stampz, and NRC Krant, focused on clean, intuitive design systems that made complexity feel simple. Led visual content for social media, online branding, and promotional campaigns; produced and edited short-form video content; integrated AI tools like MidJourney into daily marketing work; helped evolve the company’s digital presence through storytelling, design and emerging tech.
Founder at Lumonova
January 1, 2024 - Present
Founded boutique design and AI content studio, offering AI photography, branding, social media content, and websites for small businesses and commercial campaigns. Collaborated with clients across Europe on design and marketing strategy and developed creative assets using a mix of photography, design, and AI tools for impactful visuals.
Creative Director | Designer | AI Content Creator & Engineer at PINCH I NL
January 1, 2024 - September 9, 2025
Led design across digital platforms, shaping user experiences and brand visuals. Designed UI for apps (NRC Audio, Stampz, NRC Krant), created social media visuals and promotional campaigns, and integrated AI tools like MidJourney into daily marketing work to produce strong visuals for campaigns. Contributed to evolving the company’s digital presence through storytelling and technology.
Founder at LUMONOVA
January 1, 2024 - Present
Created a boutique design and AI content studio offering AI photography, branding, social media content, and websites for small businesses and commercial campaigns. Collaborated with clients across Europe on design and marketing strategy and developed creative assets using photography, design, and AI tools for impactful visuals.
Creative Director / Designer / AI Content Creator & Engineer at Pinch I NL
January 1, 2024 - September 9, 2025
Shaped user experiences and brand visuals across platforms. Designed UI for apps like NRC Audio, Stampz, and NRC Krant, focusing on clean, intuitive design systems. Led visual content for social media, online branding, and promotional campaigns. Produced and edited short-form video content and integrated AI tools like MidJourney into daily marketing work for standout digital campaigns.
Founder and Creative Director at Lumonova
January 1, 2024 - Present
Founded a boutique design and AI content studio, offering AI photography, branding, social media content, and websites for small businesses and commercial campaigns. Collaborated with clients across Europe on design and marketing strategy and developed creative assets using a mix of photography, design, and AI tools for impactful visuals.
Head of Design at Olivia’s (The Moot Group) UK
December 31, 2021 - September 9, 2025
Led key creative initiatives across brand, UX, and marketing in a fast-moving startup environment. Led design across digital touchpoints including social media templates, major campaign assets, and commercial materials for online and print; co-created the company’s new brand identity and contributed to the redesign of multiple websites with a strong UX focus, collaborating closely with developers and product teams; defined and implemented brand guidelines to ensure consistency across platforms and channels; advised on social media design strategy and publishing.
Head of Design at Olivia’s at Moot Group I UK
January 1, 2021 - September 29, 2025
Led key creative initiatives across brand, UX, and marketing. Co-created the company’s new brand identity and contributed to website redesigns with a strong UX focus; defined brand guidelines and advised on social media design strategy.
Head of Design at Olivia’s at Moot Group
January 1, 2021 - September 9, 2025
Led key creative initiatives across brand, UX, and marketing in a fast-moving startup; designed templates and assets for digital touchpoints; contributed to the redesign of multiple websites with a UX focus; defined brand guidelines; advised on social media design strategy.
Head of Design at Olivia’s at Moot Group
January 1, 2021 - September 9, 2025
Led key creative initiatives across brand, UX, and marketing in a fast-moving startup environment. Co-created the company’s new brand identity, contributed to website redesigns with strong UX focus, defined brand guidelines, advised on social media design strategy, and managed multiple projects with tight turnarounds.
Head of Design at Olivia’s (The Moot Group)
January 1, 2021 - September 9, 2025
Led design across digital touchpoints, produced social media templates, major campaign assets, and print materials. Co-created a new brand identity and contributed to website redesigns with a strong UX focus; defined brand guidelines.
Head of Design at Olivia’s (The Moot Group)
January 1, 2021 - September 9, 2025
Led design across digital touchpoints including social media templates, major campaign assets, and commercial materials for online and print. Co-created the company’s new brand identity and contributed to website redesigns with a strong UX focus; defined brand guidelines to ensure consistency; advised on social media design strategy and publishing.
Head of Design at Olivia’s at Moot Group
January 1, 2021 - September 9, 2025
Led key creative initiatives across brand, UX, and marketing; co-created the company’s new brand identity; contributed to the redesign of multiple websites with a strong UX focus; defined brand guidelines and advised on social media design strategy; thrived in a high-growth setting.
Head of Design at Olivia’s at Moot Group
January 1, 2021 - September 9, 2025
Led key creative initiatives across brand, UX, and marketing, balancing hands-on design with strategic oversight in a fast-moving startup environment. Co-created the company’s new brand identity, contributed to website redesigns with a strong UX focus, defined brand guidelines, advised on social media design strategy, and thrived under tight deadlines.
Graphic Designer at Freelance I UK
January 1, 2020 - September 29, 2025
Freelance graphic designer collaborating with small brands (e.g., Social Monde) to deliver brand identities and social media strategies with a visual-first, concept-driven approach.
Freelance Graphic Designer at Self-employed
January 1, 2020 - September 9, 2025
During my year of freelancing, I collaborated with small brands like Social Monde, turning each brief into a creative challenge. From brand identities to social media strategy, I focused on crafting distinctive, visual-first solutions with a strong conceptual edge.
Freelance Designer at (UK) Freelance
January 1, 2020 - September 9, 2025
Collaborated with small brands like Social Monde; translated briefs into distinctive, visually-led solutions; delivered brand identities and social media strategies with a conceptual edge.
Graphic Designer at Freelance
January 1, 2020 - September 9, 2025
Freelance graphic design work for small brands, transforming briefs into distinctive, visually-led solutions with a strong conceptual edge and brand strategy.
Graphic Designer at Freelance (UK)
January 1, 2020 - September 9, 2025
Collaborated with small brands to craft distinctive, visual-first solutions, including brand identities and social media strategy with strong conceptual underpinnings.
Graphic Designer (Freelance) at UK Freelance
January 1, 2020 - September 9, 2025
Collaborated with small brands like Social Monde, turning briefs into distinctive, visual-first solutions with a strong conceptual edge, covering brand identities and social media strategy.
Graphic Designer at Freelance (UK)
January 1, 2020 - September 9, 2025
Freelance designer for small brands, turning briefs into distinctive brand identities and social media strategies, delivering visual-first solutions with strong conceptual edge.
Graphic Designer at Freelance – UK
January 1, 2020 - September 9, 2025
Collaborated with small brands to craft distinctive, visual-first solutions with a strong conceptual edge, including brand identities and social media strategy.
Creative Director at Mediahuis
December 31, 2017 - September 9, 2025
Shaped the creative direction for De Telegraaf and other TM G brands with a combined reach of 2.2+ million. Led campaign concepts across print, TV, and digital, developing cohesive brand identities for titles like Privé Magazine, MAXIMA, DFT, and Autovisie. Oversaw the design of digital interfaces and marketing materials, ensuring brand consistency and strong user experience. Collaborated closely with editorial, marketing, and tech teams to streamline workflows and visual identity. Led and mentored a team of designers, balancing creative direction with hands-on execution. Delivered large-scale campaigns on tight deadlines.
Creative Art Director at Mediahuis I NL
January 1, 2017 - September 29, 2025
Shaped creative direction for De Telegraaf and other TMG brands, leading campaigns across print, TV, and digital with cohesive brand identities and strong UX.
Creative Art Director at Mediahuis I NL
January 1, 2017 - September 9, 2025
Shaped the creative direction for De Telegraaf and other TMG brands with a combined reach of over 2.2 million. Led campaign concepts across print, TV, and digital; oversaw digital interfaces and marketing materials, ensuring brand consistency and strong user experience; collaborated with editorial, marketing, and tech teams to streamline workflows; mentored a team of designers; delivered large-scale campaigns on tight deadlines.
Creative Art Director at Mediahuis NL
January 1, 2017 - September 9, 2025
Shaped creative direction for De Telegraaf and other TMG brands (reach over 2.2 million); led campaigns across print, TV, and digital; oversaw digital interfaces and marketing materials; mentored a design team; delivered large-scale campaigns under tight deadlines.
Creative Art Director at Mediahuis
January 1, 2017 - September 9, 2025
Shaped the creative direction for De Telegraaf and other TMG brands with a combined reach of 2.2 million. Led campaign concepts across print, TV, and digital; oversaw digital interfaces and marketing materials; mentored designers; delivered large-scale campaigns on tight deadlines.
Creative Director at Mediahuis
January 1, 2017 - September 9, 2025
Shaped creative direction for De Telegraaf and other brands reaching over 2.2M readers. Led campaign concepts across print, TV, and digital; mentored designers; aligned brand identity across platforms; improved workflows with editorial, marketing, and tech teams.
Creative Art Director at Mediahuis I NL
January 1, 2017 - September 9, 2025
Shaped creative direction for De Telegraaf and TMF brands; led campaign concepts across print, TV, and digital; collaborated with editorial, marketing, and tech teams to streamline workflows; mentored a team of designers; delivered large-scale campaigns on tight deadlines.
Creative Art Director at Mediahuis
January 1, 2017 - September 9, 2025
Shaped creative direction for De Telegraaf and other TMg brands; led campaigns across print, TV, and digital; created cohesive brand identities; mentored designers and delivered large-scale campaigns on tight timelines.
Creative Art Director at Studio Beill
December 31, 2015 - September 9, 2025
Launched and led creative direction for brand campaigns; managed concept to delivery, including storytelling, casting, and art direction for campaigns.
Creative Art Director at Studio Beill I NL
January 1, 2015 - September 29, 2025
Led creative direction and art direction across campaigns, including concept development, casting, fashion/editorial shoots, and production design for cohesive brand storytelling.
Creative Art Director at Studio Beill I NL
January 1, 2015 - September 9, 2025
Led creative direction for two major clients; secured projects including ING PIP logo; oversaw branding, photography direction and campaigns.
Creative Art Director at Studio Beill
January 1, 2015 - September 9, 2025
Launched freelance design career; secured major clients including ING (PIP logo used by 112,000+ professionals) and ABN AMRO website imagery; refined visual style for shoots.
Creative Art Director at Studio Beill
January 1, 2015 - September 9, 2025
Freelance early-stage design work for major clients including ING (logo for Personal Improvement Programme) and ABN AMRO imagery; contributed to branding and visual identity.
Creative Art Director at Studio Beill
January 1, 2015 - September 9, 2025
Led concept-to-delivery for campaigns and brand visuals, directing shoots and creative teams. Built cohesive visual language for clients and ensured timely delivery of campaigns across print and digital media.
Creative Art Director at Studio Beill
January 1, 2015 - September 9, 2025
Launched freelance journey, secured major clients including ING (PIP logo used by over 112,000 professionals) and ABN AMRO photoshoot imagery, contributing to branding and art direction.
Creative Art Director at Studio Beill
January 1, 2015 - September 9, 2025
Launched freelance journey with major clients, including ING (PIP logo) and ABN AMRO campaigns; refined visual style for websites and shoots; led concept to final delivery.
Creative Art Director at J. Walter Thompson Worldwide / KSM I NL
January 1, 2012 - September 29, 2025
Directed campaigns for major brands, including De Bijenkorf, managing concept, visual identity, and production of campaign books and promotional materials.
Creative Art Director at J. Walter Thompson Worldwide / KSM I NL
January 1, 2012 - September 9, 2025
Directed campaigns for De Bijenkorf and other clients; concept development, photo direction, production, and campaign book creation.
Creative Art Director at J. Walter Thompson Worldwide / KSM NL
January 1, 2012 - September 9, 2025
Led full creative direction for De Bijenkorf in-store campaigns; managed concept to delivery, including casting, production, and campaign booklets; oversaw typography and visual identity across assets.
Creative Art Director at J. Walter Thompson Worldwide / KSM
January 1, 2012 - September 9, 2025
Led campaigns and in-store initiatives (e.g., for De Bijenkorf); developed full concepts and visual identities; directed photoshoots, casting, production, and material design to strengthen brand storytelling.
Creative Art Director at J. Walter Thompson Worldwide / KSM
January 1, 2012 - September 9, 2025
Directed full creative concept development for major campaigns (e.g., in-store campaigns for De Bijenkorf). Managed concept, casting, production, and delivery of campaign books and promotional materials.
Creative Art Director at J. Walter Thompson Worldwide / KSM I NL
January 1, 2012 - September 9, 2025
Led full creative direction for De Bijenkorf campaigns (De Drie Dwaze Dagen, De Maffe Marathon); developed concepts and visual identity for campaign booklets and materials; directed photoshoots and production; oversaw casting and layout to strengthen brand messages.
Creative Art Director at J. Walter Thompson Worldwide / KSM
January 1, 2012 - September 9, 2025
Led in-store campaigns for major brands; oversaw concept development, casting, production; designed campaign books and promotional materials; delivered high-impact campaigns on time.
Creative Art Director at J. Walter Thompson Worldwide / KSM
January 1, 2012 - September 9, 2025
Led full creative direction for major in-store campaigns (e.g., De Bijenkorf); developed campaign books, directed photoshoots, curated casting, and ensured cohesive brand messaging across materials.

Education

Bachelor of Arts Graphic Design and Product Design at Gerrit Rietveld Academy
January 1, 1999 - January 1, 2004
Professional Certificate in UI Design at UX Design Institute
November 1, 2023 - September 9, 2025
Introduction to Generative AI at Google Cloud Certificates
January 11, 2030 - September 9, 2025
Introduction to LLM at Google Cloud Certificates
January 11, 2030 - September 9, 2025
Bachelor of Arts in Graphic Design and Product Design at Gerrit Rietveld Academy
January 1, 1999 - December 31, 2004
Professional Certificate in UI Design at UX Design Institute
January 11, 2030 - November 1, 2023
Bachelor of Arts in Graphic Design and Product Design at Gerrit Rietveld Academy
January 1, 1999 - January 1, 2004
Professional Certificate in UI Design at UX Design Institute
November 1, 2023 - September 9, 2025
Bachelor of Arts in Graphic Design and Product Design at Gerrit Rietveld Academy
January 1, 1999 - January 1, 2004
Professional Certificate in UI Design at UX Design Institute
November 1, 2023 - September 9, 2025
INMA Category 3 Best of an event to build new brands at INMA
January 1, 2014 - January 1, 2014
Bachelor of Arts at Gerrit Rietveld Academy
January 1, 1999 - January 1, 2004
Bachelor of Arts in Graphic Design and Product Design at Gerrit Rietveld Academie
January 1, 1999 - January 1, 2004
Professional Certificate in UI Design at UX Design Institute
November 1, 2023 - September 9, 2025
Bachelor of Arts (Graphic Design and Product Design) at Gerrit Rietveld Academy
January 1, 1999 - January 1, 2004
Professional Certificate in UI Design at UX Design Institute
November 1, 2023 - September 9, 2025
Bachelor of Arts Graphic Design and Product Design at Gerrit Rietveld Academy
January 1, 1999 - January 1, 2004
Professional Certificate in UI Design at UX Design Institute
November 1, 2023 - September 29, 2025

Qualifications

INMA Category 3 Best of an event to build new brands
January 1, 2014 - September 9, 2025
Introduction to Generative AI
January 11, 2030 - September 9, 2025
Introduction to LLM
January 11, 2030 - September 9, 2025
INMA Category 3 Best of an event to build new brands
January 1, 2014 - September 9, 2025
AI Learning Experience
January 11, 2030 - September 9, 2025
Introduction to Generative AI
January 11, 2030 - September 9, 2025
Introduction to LLM
January 11, 2030 - September 9, 2025
Professional Certificate in UI Design
November 1, 2023 - September 9, 2025
INMA Category 3 Best of an event to build new brands
January 1, 2014 - January 1, 2014
Introduction to Generative AI
January 11, 2030 - September 9, 2025
Introduction to LLM
January 11, 2030 - September 9, 2025
INMA Category 3 Best of an event to build new brands
January 1, 2014 - January 1, 2014
Professional Certificate in UI Design
November 1, 2023 - September 9, 2025
Professional Certificate in UI Design
November 1, 2023 - September 9, 2025
Introduction to Generative AI
January 11, 2030 - September 9, 2025
Introduction to LLM
January 11, 2030 - September 9, 2025
INMA Category 3 Best of an event to build new brands
January 1, 2014 - September 9, 2025
Professional Certificate in UI Design
November 1, 2023 - September 9, 2025
Introduction to Generative AI
January 11, 2030 - September 9, 2025
Introduction to LLM
January 11, 2030 - September 9, 2025
INMA Category 3 Best of an event to build new brands
January 1, 2014 - January 1, 2014
INMA Category 3 Best of an Event to Build New Brands
January 1, 2014 - September 9, 2025
Introduction to Generative AI (Google Cloud)
January 11, 2030 - September 9, 2025
Introduction to LLM (Google Cloud)
January 11, 2030 - September 9, 2025
INMA Category 3 Best of an event to build new brands
January 1, 2014 - September 29, 2025
Introduction to Generative AI
January 11, 2030 - September 29, 2025
Introduction to LLM
January 11, 2030 - September 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Other

Skills

Experience Level