Available to hire
I’m Carrie Gofton, a marketing professional with 25+ years of experience delivering integrated campaigns across digital, traditional and experiential channels.
I specialise in translating national strategies into local activations, building regional partnerships and blending creative storytelling with commercial outcomes to drive growth and community engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at Cooper Homewood
January 1, 2022 - PresentLeading overall marketing planning in a competitive, highly technical sector. Responsibilities include designing and delivering integrated campaigns to generate Marketing Qualified Leads (MQLs) and provide a consistent sales pipeline. Implemented a new brand identity and website, managed multi-channel campaigns aligned with sales objectives, and developed a content/social media plan including automated LinkedIn programmes. Generated measurable leads through email, e-guides, and a full webinar programme. Built partnerships with senior management to align marketing with revenue growth and increased LinkedIn presence from 100 to 1,400+ followers.
Marketing Manager at Advance Tapes International
January 1, 2023 - PresentLed development and delivery of full marketing strategy to drive sales growth in a complex B2B environment. Partnered with sales and field teams to design integrated, regional campaigns that generate MQLs and support revenue targets. Managed marketing plan and campaign execution across channels (email, CRM, LinkedIn automation) with performance analysis and optimization to maintain a healthy pipeline.
Marketing Manager at Chartered Developments
January 1, 2018 - September 9, 2025Managed marketing plan, team, and budget; partnered with Sales & Marketing Director on growth strategy; led a full company rebrand within six months.
Senior Ecommerce Marketing Manager at Rexel UK
January 1, 2015 - September 9, 2025Led a small in-house team and external agencies across multi-channel brands. Managed acquisition and retention strategies, designed and executed localised campaigns across digital and print, and adapted brand messaging to regional audiences. Partnered with field sales and local stakeholders to boost reach and conversions. Delivered event marketing strategies including sponsorships. Highlights include an award-winning brand launch; designed and managed CRM for targeted, automated campaigns; rolled out national social media and lifecycle programmes.
Marketing Manager at Limelight Publicity
January 1, 2022 - September 9, 2025Implemented focused inbound campaigns and streamlined marketing processes. Built new reporting/analysis for Directors; introduced new platforms (Feefo) and improved social media performance.
Project-based Marketing Specialist at Corp Data
January 1, 2019 - September 9, 2025Reviewed and analysed marcomms (digital & print); implemented improvements leading to more effective lead generation campaigns.
Marketing Campaign Manager at Inclusive Employers
January 1, 2023 - PresentLed planning and delivery of high-profile campaigns including National Inclusion Week, the Eurovision campaign, and the organisation’s flagship annual event for inclusion specialists. Developed full marketing and campaign plan across online events, asset creation, and branded literature; supported event management and logistics to deliver successful programmes.
Marketing Executive at SAA Consultants
January 1, 2007 - September 9, 2025Managed events, direct marketing, email campaigns, and copywriting.
Digital Marketing Executive at Tru Print
January 1, 2008 - September 9, 2025Led digital campaigns including email, PR, and affiliate marketing; delivered locally targeted campaigns across digital and print.
Retention Marketing Manager at Mobile Fun
December 31, 2008 - September 9, 2025Introduced loyalty/reward programme and lifecycle campaigns; improved segmentation and customer retention.
Marketing Manager at Cooper Homewood
January 1, 2022 - PresentResponsible for leading the overall marketing planning in a competitive, highly technical sector. Delivered integrated, multi-channel campaigns; introduced a new brand identity and website; built a strong local presence. Led content and social media plans, lead generation activities, and a flagship webinar programme.
Marketing Manager at Advance Tapes International
January 1, 2023 - PresentLed development and delivery of the full marketing strategy to drive sales growth in a complex B2B environment. Partnered with sales to design sector-based and regional campaigns; managed multi-channel plans and performance analysis; introduced automated LinkedIn programmes to increase pipeline.
Marketing Manager at Chartered Developments
December 31, 2018 - September 9, 2025Managed marketing plan, team and budget. Partnered with Sales & Marketing Director on growth strategy. Led a full company rebrand within 6 months.
Senior Ecommerce Marketing Manager at Rexel UK
December 31, 2015 - September 9, 2025Led a small in-house team and external agencies across multi-channel brands. Responsible for both acquisition and retention strategies. Designed and executed CRM-enabled targeted and automated campaigns. Delivered event marketing strategies including sponsorships. Highlights include an award-winning brand launch.
Marketing Manager at Limelight Publicity
December 31, 2022 - September 9, 2025Implemented inbound campaigns and streamlined marketing processes. Delivered new reporting and analysis for Directors. Introduced new platforms and improved social media performance. Increased LinkedIn following and brand presence.
Marketing Specialist at Corp Data
December 31, 2019 - September 9, 2025Reviewed and analysed marcomms (digital & print). Implemented improvements leading to more effective lead generation campaigns.
Marketing Campaign Manager at Inclusive Employers
January 1, 2023 - PresentLed planning and delivery of high-profile campaigns including National Inclusion Week, Eurovision campaign, and the organisation’s flagship annual event for inclusion specialists. Developed full marketing plan, online event promotion, digital assets, and branded materials. Supported event management and logistics to deliver successful campaigns.
Marketing Executive at SAA Consultants
December 31, 2007 - September 9, 2025Managed events, direct marketing, email campaigns and copywriting.
Digital Marketing Executive at Tru Print
December 31, 2008 - September 9, 2025Led digital campaigns including email, PR and affiliate marketing. Delivered localized marketing campaigns across digital and print, delivering measurable sales and engagement growth.
Retention Marketing Manager at Mobile Fun
January 1, 2008 - PresentIntroduced loyalty/reward programme and lifecycle campaigns. Improved segmentation, targeting, and customer retention strategies.
Marketing Manager at Cooper Homewood
January 1, 2022 - PresentResponsible for leading the overall marketing planning in a competitive, highly technical sector. Led multi-channel campaigns, designed and delivered integrated plans to generate MQLs, launched a new brand identity and website, and built a consistent sales pipeline. Created content and social media plans (including automated LinkedIn programmes), led lead-gen activities (email, e-guides, webinars), and grew LinkedIn followers (approx. 100 to 1,400+). Collaborated with senior management to align marketing with revenue growth.
Marketing Manager at Advances Tapes International
January 1, 2023 - PresentLed full marketing strategy to drive sales growth in a complex B2B environment. Partnered with sales to design sector-based and regional campaigns, managed end-to-end marketing across channels (email, CRM, LinkedIn automation), and provided performance analysis and optimization to sustain pipeline contribution.
Marketing Manager at Chartered Developments
December 31, 2018 - September 9, 2025Managed marketing plan, team, and budget. Partnered with Sales & Marketing Director on growth strategy. Led a full company rebrand within 6 months.
Senior Ecommerce Marketing Manager at Rexel UK
January 1, 2015 - September 9, 2025Led a small in-house team and external agencies across multi-channel brands. Responsible for acquisition and retention strategies, localised campaigns, CRM-based targeted campaigns, and event marketing including sponsorships. Delivered an award-winning brand launch and rolled out a CRM system with lifecycle programmes.
Marketing Manager at Limelight Publicity
January 1, 2022 - September 9, 2025Implemented inbound campaigns and streamlined marketing processes. Launched new platforms (Feefo) and improved social media performance. Delivered content plans and a multi-channel approach, significantly boosting visibility and engagement.
Project-based Marketing Specialist at Corp data
January 1, 2019 - September 9, 2025Reviewed marcomms across digital & print; implemented improvements leading to more effective lead generation campaigns.
Marketing Campaign Manager at Inclusive Employers
January 1, 2023 - PresentLed the planning and delivery of high-profile campaigns including National Inclusion Week, the Eurovision campaign, and the organisation’s flagship annual event for inclusion specialists. Coordinated online event promotion, digital asset creation, and branded literature; supported event management and logistics to deliver successful programmes.
Marketing Executive at SAA Consultants
January 1, 2007 - September 9, 2025Managed events, direct marketing, email campaigns, and copywriting across marcomms.
Digital Marketing Executive at Tru Print
January 1, 2008 - September 9, 2025Led digital campaigns including email, PR, and affiliate marketing; delivered localised marketing campaigns across digital and print to drive growth.
Retention Marketing Manager at Mobile Fun
January 1, 2008 - September 9, 2025Introduced loyalty/reward programmes and lifecycle campaigns; improved segmentation and targeting to boost customer retention.
Marketing Manager at Cooper Homewood
January 1, 2022 - PresentLead overall marketing planning in a competitive, technical sector; collaborate with senior management to design integrated campaigns aimed at generating Marketing Qualified Leads and a consistent sales pipeline. Rebranded the business with a new identity and website, managing external agencies to deliver on time and to a high standard. Executed multi-channel campaigns aligned with sales objectives, delivering measurable leads and strengthening brand presence. Implemented a content and social media plan with automated LinkedIn programmes to maximise reach; led lead gen activities including email marketing, e-guides, and a full webinar programme. A flagship webinar campaign registered 700+ participants, feeding directly into the sales pipeline. Scaled LinkedIn followers from 100 to 1,400+ through consistent content and multi-channel engagement.
Marketing Manager at Advance Tapes International
January 1, 2023 - PresentLead development and delivery of the complete marketing strategy to drive sales growth in a complex B2B environment. Partner with sales leadership to design sector-based and regional campaigns that generate MQLs and support revenue targets. Manage the full marketing plan across email, CRM and automated LinkedIn campaigns; provide performance analysis and optimisation to optimise spend and pipeline contribution. Balance strategic planning with hands-on delivery to align marketing objectives with company growth.
Marketing Manager at Chartered Developments
January 1, 2018 - September 9, 2025Managed marketing plan, team, and budget; partnered with Sales & Marketing Director on growth strategy; led a full company rebrand within six months.
Senior Ecommerce Marketing Manager at Rexel UK
January 1, 2015 - September 9, 2025Led a small in-house team and external agencies across multi-channel brands; responsible for both acquisition and retention strategies. Designed and executed localized marketing campaigns to boost reach and conversion rates; delivered event marketing strategies including sponsorships. Highlights included an award-winning brand launch (Construction Marketing Award) and the design/management of a CRM system enabling targeted and automated campaigns. Rolled out national social media and lifecycle programmes.
Marketing Manager at Limelight Publicity
January 1, 2022 - September 9, 2025Implemented focused inbound campaigns and streamlined marketing processes. Delivered new reporting and analytics for Directors; introduced new platforms (Feefo) and improved social media performance. Drove social and content strategies to raise agency visibility and client engagement.
Project Based Marketing Specialist at Corp Data
January 1, 2019 - September 9, 2025Reviewed and analysed all marcomms (digital and print); implemented improvements leading to more effective lead generation campaigns.
Marketing Campaign Manager at Inclusive Employers
January 1, 2023 - PresentLed planning and delivery of high-profile campaigns including National Inclusion Week, the Eurovision campaign, and the organisation’s flagship annual event for inclusion specialists. Developed and executed full marketing plan across online event promotion, asset creation, and branded literature. Oversaw cross-channel communications and supported event management and logistics to deliver successful, well-attended programmes.
Marketing Executive at SAA Consultants
January 1, 2007 - September 9, 2025Managed events, direct marketing, email campaigns, and copywriting.
Digital Marketing Executive at True Print
January 1, 2008 - September 9, 2025Led digital campaigns including email, PR, and affiliate marketing; delivered localized campaigns across digital and print to drive sales and engagement.
Retention Marketing Manager at Mobile Fun
January 1, 2008 - September 9, 2025Introduced loyalty programs and lifecycle campaigns; enhanced segmentation, targeting, and customer retention strategies.
Marketing Manager at Advance Tapes International
January 1, 2023 - PresentLead the development and delivery of the full marketing strategy to drive sales growth in a complex B2B environment. Managed multi-channel campaigns across email, CRM, and LinkedIn, delivering measurable MQLs and a steady pipeline.
Marketing Manager at Cooper Homewood
January 1, 2022 - PresentResponsible for overall marketing planning in a competitive, highly technical sector. Implemented new brand identity and website; aligned activities with sales objectives and revenue targets.
Marketing Campaign Manager at Inclusive Employers
December 31, 2023 - September 9, 2025Led planning and execution of high-profile campaigns including National Inclusion Week; developed full marketing plan and assets; supported event delivery and multi-channel communications.
Marketing Manager at Limelight Publicity
December 31, 2022 - September 9, 2025Implemented inbound campaigns, introduced reporting improvements, and built social media performance to boost brand visibility and engagement.
Senior Ecommerce Marketing Manager at Rexel UK
December 31, 2015 - September 9, 2025Led a small in-house team and external agencies to deliver multi-channel campaigns; focused on acquisition and retention, and CRM-driven lifecycle programmes.
Marketing Manager at Chartered Developments
December 31, 2018 - September 9, 2025Managed marketing plan, budget and team; drove growth strategy; delivered full company rebrand within 6 months.
Marketing Executive at SA Consultants
December 31, 2007 - September 9, 2025Managed events, direct marketing, email campaigns and copywriting for a diverse client base across B2B sectors.
Digital Marketing Executive at Tru Print
December 31, 2008 - September 9, 2025Led digital campaigns including email, PR and affiliate marketing; delivered localised marketing across digital, print and events to drive growth.
Project Based Marketing Specialist at Cor Data
December 31, 2019 - September 9, 2025Reviewed and analyzed marcomms; implemented improvements to lead generation campaigns; supported project-based marketing initiatives.
Marketing Manager at Advance Tape International
January 1, 2023 - PresentLead development and delivery of the full marketing strategy in a complex B2B environment, aligning with sales to generate MQLs and build a strong pipeline. Introduced a new brand identity and website, and managed multi-channel campaigns across email, CRM, and LinkedIn. Implemented automated LinkedIn programs to maximise reach and brand awareness.
Marketing Campaign Manager at Inclusive Employers
January 1, 2023 - PresentLed planning and execution of high-profile campaigns including National Inclusion Week and Eurovision campaign, delivering a full marketing plan across online promotion, digital assets, and literature. Managed cross-channel communications and collaboration with event management.
Senior Ecommerce Marketing Manager at Rexel UK
January 1, 2015 - September 9, 2025Led a small in-house team and external agencies to deliver multi-channel acquisition and retention campaigns, localizing messaging for regional audiences, and delivering event marketing strategies including sponsorships. Implemented CRM-driven campaigns and a lifecycle program; won awards for brand launches.
Marketing Manager at Chartered Developments
January 1, 2018 - September 9, 2025Managed marketing plan, team, and budget; partnered with Sales & Marketing Director on growth strategy; led a full company rebrand within six months.
Marketing Manager at Limelight Publicity
January 1, 2022 - September 9, 2025Delivered inbound campaigns and marketing processes; introduced new reporting and improved social media performance; increased visibility and engagement.
Marketing Executive at SAA Consultants
January 1, 2007 - September 9, 2025Managed events, direct marketing, and campaigns; led copywriting and PR across multiple channels.
Digital Marketing Executive at Tru Print
January 1, 2008 - September 9, 2025Led digital campaigns including email, PR, and affiliate marketing; delivered localised campaigns across digital and print with sponsorships and community engagement.
Project Based Marketing Specialist at Corp Data
January 1, 2019 - September 9, 2025Reviewed and analysed marcomms; implemented improvements to generate more effective lead generation campaigns.
Education
Post Graduate Professional Diploma in Marketing (CIM) at CIM
January 1, 2005 - September 9, 2025Professional Diploma in Marketing (CIM) at CIM
January 1, 2004 - September 9, 2025Post Graduate Professional Diploma in Marketing (CIM) at CIM
January 1, 2005 - September 9, 2025Professional Diploma in Marketing (CIM) at CIM
January 1, 2004 - September 9, 2025Post Graduate Professional Diploma in Marketing (CIM) at Chartered Institute of Marketing (CIM)
January 11, 2030 - January 1, 2005Professional Diploma in Marketing (CIM) at Chartered Institute of Marketing (CIM)
January 11, 2030 - January 1, 2004Post Graduate Professional Diploma in Marketing (CIM) at Chartered Institute of Marketing (CIM)
January 11, 2030 - January 1, 2005Professional Diploma in Marketing (CIM) at Chartered Institute of Marketing (CIM)
January 11, 2030 - January 1, 2004Rexel Fast Track Management Programme at Rexel
January 11, 2030 - January 1, 2010Post Graduate Professional Diploma in Marketing (CIM) at CIM
January 1, 2005 - December 31, 2005Professional Diploma in Marketing (CIM) at CIM
January 1, 2004 - December 31, 2004BA (Hons) Leisure and Tourism at Unknown
January 1, 2000 - December 31, 2000Post Graduate Professional Diploma in Marketing (CIM) at CIM
January 11, 2030 - September 9, 2025Professional Diploma in Marketing (CIM) at CIM
January 11, 2030 - September 9, 2025Qualifications
BA (Hons) Leisure and Tourism
January 1, 2000 - September 9, 2025Rexel Fast Track Marketing Programme
January 1, 2010 - September 9, 2025Online Training: Continuous training - Online Media Planning, Affiliate Marketing, Online PR, Email Marketing
January 11, 2030 - September 9, 2025Post Graduate Professional Diploma in Marketing (CIM)
January 1, 2005 - September 9, 2025Professional Diploma in Marketing (CIM)
January 1, 2004 - September 9, 2025BA (Hons) Leisure and Tourism
January 1, 2000 - September 9, 2025Rexel Fast Track Marketing Programme
January 1, 2010 - September 9, 2025BA (Hons) Leisure and Tourism
January 1, 2000 - September 9, 2025Post Graduate Professional Diploma in Marketing (CIM)
January 1, 2005 - September 9, 2025Professional Diploma in Marketing (CIM)
January 1, 2004 - September 9, 2025BA (Hons) Leisure and Tourism
January 11, 2030 - January 1, 2000Post Graduate Professional Diploma in Marketing (CIM)
January 11, 2030 - January 1, 2005Professional Diploma in Marketing (CIM)
January 11, 2030 - January 1, 2004BA (Hons) Leisure and Tourism
January 11, 2030 - January 1, 2000Continuous training: Online Media Planning, Affiliate Marketing, Online PR, Email Marketing (e-Consultancy)
January 11, 2030 - September 9, 2025Post Graduate Professional Diploma in Marketing (CIM)
January 1, 2005 - September 9, 2025Professional Diploma in Marketing (CIM)
January 1, 2004 - September 9, 2025BA (Hons) Leisure and Tourism
January 1, 2000 - September 9, 2025BA (Hons) Leisure and Tourism
January 11, 2030 - September 9, 2025Continuous training: Online Media Planning, Affiliate Marketing, Online PR, Email Marketing (e-C consultancy)
January 11, 2030 - September 9, 2025BA (Hons) Leisure and Tourism
January 11, 2030 - September 9, 2025Post Graduate Professional Diploma in Marketing (CIM)
January 11, 2030 - September 9, 2025Professional Diploma in Marketing (CIM)
January 11, 2030 - September 9, 2025Continuous training: Online Media Planning, Affiliate Marketing, Online PR, Email Marketing (e-Consultancy)
January 11, 2030 - September 9, 2025Industry Experience
Professional Services, Software & Internet, Media & Entertainment, Education, Retail, Energy & Utilities, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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