Creativity, curiosity, and constant learning are my core drivers. Challenges, innovation, and teamwork inspire me. I am a communicative, analytical, empathetic problem solver with an entrepreneurial mindset. This is why I am always interested in taking on tasks I may not have focused on in recent positions—and why I am now looking for a new, inspiring opportunity. I enjoy the sea, sports, freediving, swimming for hours, camping, running, and short triathlons. I’m fascinated by people, psychology, film, and writing.…

Lukas Pohl

Creativity, curiosity, and constant learning are my core drivers. Challenges, innovation, and teamwork inspire me. I am a communicative, analytical, empathetic problem solver with an entrepreneurial mindset. This is why I am always interested in taking on tasks I may not have focused on in recent positions—and why I am now looking for a new, inspiring opportunity. I enjoy the sea, sports, freediving, swimming for hours, camping, running, and short triathlons. I’m fascinated by people, psychology, film, and writing.…

Available to hire

Creativity, curiosity, and constant learning are my core drivers. Challenges, innovation, and teamwork inspire me. I am a communicative, analytical, empathetic problem solver with an entrepreneurial mindset. This is why I am always interested in taking on tasks I may not have focused on in recent positions—and why I am now looking for a new, inspiring opportunity.

I enjoy the sea, sports, freediving, swimming for hours, camping, running, and short triathlons. I’m fascinated by people, psychology, film, and writing.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Creative Director at Zum Goldenen Hirschen
December 1, 2024 - September 9, 2025
Interim Creative Director leading a 15-person concept team during a colleague's leave; sold the idea and held a client workshop for the new campaign; supported account leads to handle clients and delivered various content concepts in co-creation with my team.
Co-Founder, Communications & Creative Lead at CineWerk GmbH & Le Werk, Cologne & Marseille
July 1, 2021 - Present
Consulted clients on translating objectives into communication, marketing and PR strategies & campaigns; maintained client & stakeholder relations, conducted workshops, drove sales, led & coached team mates; crafted and supervised compelling ideas, formats, stories, concepts, content, copy, videos for B2B2C touchpoints; produced, directed commercials & videos.
Lecturer: Media & Communications Management at Landshut University: Business Faculty, Landshut & Cologne
November 1, 2023 - Present
Close cooperation with prof. dr. martina mitterhofer; leading the media creation course which focuses on content strategy & creation, AI and other tools, etc.
Creative Lead, Consultant, Copywriter, Filmmaker at Merkle DACH (Dentsu), Munich
June 1, 2021 - September 9, 2025
Promoted twice (consultant → senior → lead); held meetings and storytelling workshops and mentored young teammates; collaborated with international teams, partners, clients to develop and execute marketing & PR initiatives; quality assurance for all video content; simplified proposal processes; optimized content creation → cost-effectiveness & efficiency; created an award-winning first-mover marketing & PR campaign around a documentary film released on Amazon Prime Video, which I wrote & directed.
Concepter & Copywriter, Video Producer at Freelance, Cologne & Tilburg
July 1, 2019 - September 9, 2025
During bachelor studies I worked in the media industry; after graduation I continued to create ideas, concepts and video content for clients I won.
Creative Director at Zum Goldenen Hirschen
December 31, 2024 - September 9, 2025
Led a 15-person concept team during colleague's leave; sold the concept and ran a client workshop for a new campaign; supported account leads to manage clients and delivered various co-created content concepts with the team.
Co-Founder, Communications & Creative Lead at CineWerk GmbH & Le Werk
July 1, 2021 - Present
Consulted clients translating objectives into communication, marketing and PR strategies & campaigns; maintained client & stakeholder relations, led workshops, drove sales, coached team mates; crafted ideas and content across formats for B2B2C touchpoints; produced and directed commercials & videos.
Lecturer: Media & Communications Management at Landshut University, Business Faculty
November 1, 2023 - Present
Collaborates with Prof. Dr. Martina Mitterhofer; leads a media creation course focusing on content strategy, creation, AI and related tools.
Creative Lead, Consultant, Copywriter, Filmmaker at Merkle DACH (Dentsu), Munich
June 30, 2021 - September 9, 2025
Promoted twice (Consultant → Senior → Lead); led meetings and storytelling workshops; mentored junior teammates; collaborated with international teams, partners and clients to develop and execute marketing & PR initiatives; quality assurance for all video content; simplified proposal processes; optimized content creation for cost-effectiveness; created an award-winning 1st-mover marketing & PR campaign around a documentary released on Amazon Prime Video, which I wrote & directed.
Concepter & Copywriter, Video Producer at Freelance (Cologne & Tilburg)
July 31, 2019 - September 9, 2025
Created ideas, concepts and video content for clients; began freelancing during bachelor studies and continued post-graduation.
Interim Creative Director at Zum Goldenen Hirsch
December 31, 2024 - September 9, 2025
Led a 15-person concept team during a colleague's leave; sold the idea and conducted a client workshop for the new campaign; supported account leads to manage clients and delivered content concepts in co-creation with the team.
Co-Founder, Communications & Creative Lead at CineWerk GmbH & Le Werk
August 1, 2021 - Present
Consulted clients on translating objectives into communication, marketing and PR strategies and campaigns; maintained client and stakeholder relations, led workshops, drove sales, and coached team members; crafted and supervised ideas, formats, stories, concepts, content, copy, and videos for B2B2C touchpoints; connected to, briefed, and interviewed high-level personnel from industry and politics; produced and directed commercials & videos.
Lecturer, Media & Communications Management at Landshut University, Business Faculty
November 1, 2023 - Present
Close cooperation with Prof. Dr. Martina Mitterhofer; leads the media creation course focusing on content strategy & creation, AI and other tools.
Creative Lead, Consultant, Copywriter, Filmmaker at Merkle DACH (Dentsu)
June 30, 2021 - September 9, 2025
Promoted twice (Consultant → Senior → Lead); led meetings and storytelling workshops; collaborated with international teams and clients to develop and execute marketing & PR initiatives; quality assurance for all video content; simplified proposal processes; optimized content creation for cost-effectiveness & efficiency; created an award-winning first-mover marketing & PR campaign around a documentary released on Amazon Prime Video, which I wrote & directed.
Concepter & Copywriter, Video Producer at Freelance
July 31, 2019 - September 9, 2025
Initially during bachelor studies and after graduation I created ideas, concepts and video content for clients; won freelance projects and built a diversified portfolio.
Creative Director at Zum Goldenen Hirschchen
December 31, 2024 - September 9, 2025
Led a 15-person concept team for four months during a colleague's leave; sold the idea and held a client workshop for the new campaign; supported account leads to handle clients and delivered various content concepts in co-creation with my team.
Lecturer: Media & Communications Management at Landshut University (Business Faculty), Landshut & Cologne
November 1, 2023 - Present
Cooperating with Prof. Dr. Martina Mitterhofer; leading the media creation course which focuses on content strategy & creation, AI and other tools, etc.
Creative Lead, Consultant, Copywriter, Filmmaker at Merkle Dach (Dentsu), Munich
June 30, 2021 - September 9, 2025
Promoted twice (Consultant → Senior → Lead); led meetings and storytelling workshops and mentored young teammates; collaborated with international teams, partners, and clients to develop and execute marketing & PR initiatives; quality assurance for all video content; simplified proposal processes; optimized content creation for cost-effectiveness & efficiency; created an award-winning first-mover marketing & PR campaign around a documentary film released on Amazon Prime Video, which I wrote & directed.
Concepter & Copywriter, Video Producer at Freelance, Cologne & Tilburg
July 31, 2019 - September 9, 2025
During bachelor studies I worked in the media industry; after graduation I continued to create ideas, concepts and video content for clients I won.

Education

Master in Communications and Information Sciences at Tilburg University
September 1, 2018 - August 1, 2019
Bachelor in Communications Science at University of Salzburg
September 1, 2011 - April 1, 2015
Master in Communication and Information Sciences at Tilburg University
September 1, 2018 - August 31, 2019
Bachelor in Communication Science at Salzburg University; Erasmus at Málaga University; Interdisciplinary Specialization in New Media
September 1, 2011 - April 1, 2015
Master of Communications & Information Sciences at Tilburg University, Netherlands
September 1, 2018 - August 31, 2019
Bachelor of Science in Communication Science at University of Salzburg, Austria
September 1, 2011 - April 1, 2015
Master in Communication & Information Sciences at Tilburg University
September 1, 2018 - August 31, 2019
Bachelor in Communication Science at University of Salzburg
November 1, 2011 - April 30, 2015

Qualifications

German Brand Award 2022 - Gold for Excellence in Brand Strategy & Creation: Brand Communication - Storytelling & Content Marketing
January 1, 2022 - December 31, 2022
Digital Communications Awards 2022 – 1st place Content Marketing; 2nd place Disruptive Communications; 2nd place Sustainability Communications
January 1, 2022 - December 31, 2022

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Government

Skills

Experience Level