Available to hire
I am a multilingual marketing manager with 10+ years of experience across fashion, footwear, and lifestyle brands. I blend creative vision with data-driven execution to drive brand growth, retail activation, and GTM strategies. I thrive in fast-paced, multicultural environments and enjoy building strong partnerships with retailers, agencies, and cross-functional teams. I am seeking a marketing leadership role where I can merge creativity, data, and purpose to deliver impactful results.
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Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
German
Advanced
Work Experience
International Wholesale Marketing Manager at CROCS
May 31, 2025 - September 9, 2025Led seasonal, 360° campaigns across multiple markets, opened first branded corners at top-tier retailers, and developed regional trade marketing strategies. Managed budget, collaborated with Sales, Merchandising, and Finance to ensure GTM alignment and strong brand visibility.
International Trade Marketing Manager at O'Neill
February 28, 2022 - September 9, 2025Owned and executed European wholesale marketing strategies, aligned category growth with sales targets and brand priorities. Led 360° campaigns across digital, retail, print, and sell-in tools; adapted global GTM strategies to local markets; managed a marketing budget > €1M; built relationships with key retailers.
Founder & Creative Director at DAKIDES
January 1, 2013 - September 9, 2025Built an activewear brand from scratch, leading design, sourcing and GTM. Achieved profitability within 5 months.
Retail Sales Specialist at ASICS
January 1, 2013 - September 9, 2025Retail sales and in-store activation across APAC region, driving in-store engagement and sales performance.
Retail Sales Specialist at ZARA
January 1, 2014 - September 9, 2025In-store sales and customer experience optimization across APAC region.
Social Media Manager at Publicis Groupe
January 1, 2016 - September 9, 2025Developed and executed digital/social media strategies for brand campaigns; managed PR and influencer-led initiatives; oversaw social media calendars and content.
Business Strategy Consultant at MARVIMUNDO
January 1, 2023 - September 9, 2025Developed UAE expansion plan, supply chain and GTM strategies for fragrance retail; supported market entry and growth initiatives.
International Wholesale Marketing Manager at Crocs Europe
May 1, 2025 - September 9, 2025Led seasonal, wholesale and GTM campaigns across Europe; managed a >€1M marketing budget; built regional GTM plans, aligned category growth with sales targets, and partnered with key retail customers to boost brand visibility. Drove cross-functional initiatives, including the launch of brand-led in-store experiences and pre-/post-sale activations. Collaborated with retail partners (footwear and lifestyle) to accelerate growth across 360° channels and markets.
International Trade Marketing Manager at O'Neill
February 1, 2022 - September 9, 2025Owned and executed European wholesale marketing strategies, aligning category growth with sales targets. Led 360° campaigns across digital, retail, print, and sell-in tools; adapted global GTM strategies to local markets; managed seasonal and in-store activations and partnerships.
Founder & Creative Director at DAKIDES (Europe)
January 1, 2013 - September 9, 2025Built an active wear brand from scratch, leading design, sourcing and GTM. Achieved profitability within 5 months.
Marketing Communications & PR Specialist at Diesel
January 1, 2020 - September 9, 2025Led PR, influencer and social media strategy for the German market; built local Instagram presence; managed PR campaigns and events to support brand awareness and product launches.
Retail Sales Specialist at ZARA (APAC, Australia)
January 1, 2021 - September 9, 2025Oversee sales team training and store operations; leverage data insights to drive performance; support regional rollout and visual merchandising across APAC stores.
Social Media Manager at Publicis Group (Europe, Germany)
January 1, 2023 - September 9, 2025Developed digital strategies for brands including CO TY, Nespresso, and Adidas Fragrances; led paid media, influencer collaborations, and high-visibility activations; planned press days, store openings and brand events.
Business Strategy Consultant at Marvimundo
January 1, 2023 - September 9, 2025Developed UAE expansion plan, supply chain and GTM strategies for fragrance retail; led cross-functional collaboration with marketing, sales and operations.
Education
Master of Business Management at Carlos III University of Madrid
January 1, 2029 - January 1, 2031Master of Laws at Carlos III University of Madrid
January 1, 2025 - January 1, 2029Master of Journalism & Communication at Paderborn University (Germany) & Carlos III
January 1, 2021 - January 1, 2023Diploma in Nutrition & Herbal Medicine at ISMET Barcelona
January 1, 2025 - September 9, 2025Master of Journalism & Communication at Paderborn University, Germany; Carlos III University Madrid
January 1, 2014 - January 1, 2015Master of Law at Carlos III University Madrid
January 1, 2025 - January 1, 2029Master of Business Management at Carlos III University Madrid
January 1, 2029 - January 1, 2031Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Wholesale & Distribution
Experience Level
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Intermediate
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