Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Campaign Delivery Executive at Mitchell & Butler
January 1, 2025 - September 9, 2025Delivered 150+ campaigns per quarter across email, SMS, and push; achieved ROI targets; implemented data-driven AI cop y to personalize journeys; QA improvements reduced turnaround time and improved CTR.
CRM Planner Executive at Simply Health
April 1, 2023 - September 9, 2025Full-time permanent CRM planning role; integrated lifecycle workflows and data-driven activations; aligned marketing activities across teams to improve engagement.
Digital Campaign Executive at ROSPA
August 1, 2022 - September 9, 2025Contract-based digital campaigns across LinkedIn Ads and Google Display/Search; orchestrated nurture flows and performance reporting; supported multi-channel marketing efforts.
Demand Generation Marketing Executive at Future Match (Recruitics)
March 1, 2025 - PresentLead generation and multi-channel demand generation marketing initiatives; optimized campaigns across email, content syndication, and paid channels.
Campaign Delivery Executive at Mitchells & Butler
January 31, 2025 - September 9, 2025Led cross-channel CRM campaigns and client journeys, optimized QA and tracking, and implemented data-driven improvements across email, push, and social. Drove a 22% increase in customer retention and 10-15% revenue growth within six months, re-structured multi-channel journeys for efficiency, and delivered ROI-focused insights to inform strategy. Collaborated with product, design, and analytics teams to align messaging with brand guidelines and business goals.
CRM Planner Executive at Simply Health
April 30, 2023 - September 9, 2025Delivered CRM performance reporting and dashboarding (Power BI) to track campaigns, lifecycle journeys, and KPI progress. Onboarded new colleagues, maintained data hygiene, and coordinated cross-functional teams to optimize customer engagement. Led data-driven optimization that contributed to improved CTR and ROI in early cycles; ensured compliance with regulatory and internal guidelines.
Digital Campaign Executive at ROSPA
August 31, 2022 - September 9, 2025Managed end-to-end digital campaigns, aligned with overarching marketing and business development goals. Optimized multi-channel touchpoints, tracked performance, and reported results to stakeholders to inform future campaigns.
Freelance Digital Marketing / Graphic Design at Shers Strength
June 1, 2021 - September 9, 2025Provided freelance digital marketing strategy and graphic design services, creating branding assets, social content, and campaign materials. Collaborated with clients to deliver on-brand creative and effective marketing outputs across channels.
Demand Generation Marketing Executive at Future Match (Recruitics)
March 1, 2025 - PresentLed demand generation initiatives across multi-channel campaigns, leveraging data-driven insights to optimize lead generation and funnel performance. Coordinated with sales to improve lead-to-SQL conversion and accelerate pipeline growth.
Campaign Delivery Executive at Mitchell & Butler
January 1, 2025 - September 9, 2025Delivered 150+ campaigns per quarter across email, SMS, and push; achieved a 48% open rate and 18% CTR; led data-driven optimization and lifecycle journeys; implemented AI-assisted copy personalization via emoji AB testing; reduced turnaround by 25% through QA streamlining; ensured brand guidelines; developed dashboards and Power BI reports; contributed to improved ROI and customer engagement.
CRM Planner Executive at Simplyhealth
April 1, 2023 - September 9, 2025Led CRM planning and multi-channel campaigns; built segmentation strategies; integrated SQL-driven dynamic content; improved CTR and ROI; automated workflows and built dashboards; collaborated with stakeholders across marketing and sales.
Digital Campaign Executive at ROSPA
August 1, 2022 - September 9, 2025Managed end-to-end digital campaigns; aligned with overarching marketing and business development goals; set up paid media campaigns across LinkedIn Sponsored Ads and Google Display/Search Ads; developed lead CRM strategies and nurtured journeys; delivered performance reports.
Project/Account Manager at BT Business
January 1, 2019 - September 9, 2025Full-time Project/Account Manager; managed client accounts and campaigns; coordinated cross-functional teams to deliver on marketing and business development objectives.
Account Manager at Nottingham (Client)
January 1, 2019 - September 9, 2025Managed key accounts and supported end-to-end delivery of campaigns; liaised with stakeholders to ensure timely delivery and ROI.
Campaign Delivery Executive at Mitchell & Butler
January 1, 2025 - October 1, 2025Led end-to-end multi-channel CRM campaigns (email, SMS, push). Delivered 150+ campaigns per quarter across channels, achieving an average open rate of 48% and CTR of 18%. Implemented data-driven, AI-assisted copy and personalization, improving click-to-open rate and driving overall engagement. Reduced turnaround time by 25% through QA process improvements and ensured content adhered to brand guidelines. Built dashboards and reports in Power BI, tracked ROI, and presented insights to senior stakeholders. Drove ongoing optimization through automation, segmentation refinements, and cross-team collaboration to boost conversion and retention.
Account Manager / Project Manager at BTB Business
January 1, 2019 - October 1, 2025Set up and optimised paid media campaigns across LinkedIn Sponsored Ads and Google Display/Search. Managed client relationships, led end-to-end campaign execution, and supported business development goals, contributing to increased lead generation and school admissions.
Digital Campaign Executive at ROSPA
August 1, 2022 - October 1, 2025Delivered digital marketing campaigns aligned to overarching marketing and business development goals. Coordinated with SDRs and Sales to align messaging, created nurture flows, and supported SEO and content initiatives. Implemented UTMs, tracked performance, and contributed to data-driven improvements in campaign effectiveness.
Freelance Digital Marketer / Graphic Designer at Shers Strength
June 1, 2021 - October 1, 2025Freelance: Digital marketing and graphic design. Created content for websites, social media, and ad graphics (WordPress, Canva, InDesign, Photoshop). Managed CRM-based leads (HubSpot), email and social campaigns, and produced branding assets (logos, business cards). Analyzed website traffic with HubSpot CRM, optimized lead capture, and supported end-to-end customer journeys. Developed content, branding, and design assets for multiple clients, including SEO-driven campaigns and social media strategy.
Comms & Marketing Specialist at BVSC
July 1, 2025 - PresentDelivered multi-channel B2B campaigns, led SEO-driven campaigns, optimized paid social and email, improving engagement and conversions; created campaign assets and content across Canva and Adobe; increased lead engagement and website conversions.
Campaign Delivery Executive at Mitchell & Butler
July 1, 2023 - January 1, 2025Delivered 150+ campaigns per quarter; achieved 48% open rate and 18% CTR; improved customer engagement and retention; onboarded new staff; managed complex cases and escalations.
Demand Generation Marketing Executive at Future Match (Recruitits)
March 1, 2025 - July 1, 2025Led demand generation marketing, built AI-powered campaigns, optimized multi-channel content; achieved ROI targets; created multi-channel automation and testing.
Digital Marketing & Graphic Design at Sh er Strength
July 1, 2021 - November 30, 2021Led digital marketing and graphic design for a charity-aligned brand, managing content creation, social media, and branding across multiple channels.
Project/Account Manager at BTB Business
September 1, 2017 - January 1, 2019Managed projects and client accounts, coordinating campaigns and cross-functional teams to deliver results.
Education
GCSE at Barr Beacon School
January 1, 2007 - January 1, 2012Sixth Form at Barr Beacon School
January 1, 2012 - January 1, 2014BA Fashion Marketing & Branding at Nottingham Trent University
January 1, 2014 - January 1, 2017BA (Hons) Fashion Marketing & Branding at Nottingham Trent University
January 1, 2014 - January 1, 2017GCSE at Barr Beacon School
January 1, 2007 - January 1, 2012GCSEs at Bar Beacon School
January 1, 2007 - January 1, 2012Sixth Form at Bar Beacon School
January 1, 2012 - January 1, 2014BTEC (Double) at Bar Beacon School
January 1, 2012 - January 1, 2014BA Fashion Marketing & Branding at Nottingham Trent University
January 1, 2014 - January 1, 2017BA Fashion Marketing & Branding at University of Nottingham
January 1, 2014 - January 1, 2017GCSE at Barr Beacon School
January 1, 2007 - January 1, 2012BTEC at Barr Beacon Sixth Form
January 1, 2012 - January 1, 2014BA at Nottingham University
January 1, 2014 - January 1, 2017Qualifications
Google Ads Certification
January 1, 2021 - December 31, 2022GA4 Advanced - HubSpot Academy
January 1, 2023 - September 9, 2025Google Ads Certification (Display, Search, Conversion Optimisation)
January 1, 2021 - December 31, 2022HubSpot Certification (CRM-related proficiency)
January 1, 2021 - September 9, 2025Google Ads Display Certification
January 11, 2030 - September 9, 2025Google Ads Conversion Optimization Certification
January 11, 2030 - September 9, 2025Google Digital Garage: Fundamentals of Digital Marketing
January 11, 2030 - September 9, 2025GA4 Advanced
January 11, 2030 - September 9, 2025HubSpot Academy Certification
January 11, 2030 - September 9, 2025Google Ads Certification
January 1, 2021 - October 1, 2025HubSpot CRM Certification
January 1, 2020 - October 1, 2025GA4 Advanced - Google Analytics 4
January 1, 2023 - October 1, 2025Google Ads Display Certification
January 1, 2021 - October 1, 2025Industry Experience
Retail, Healthcare, Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
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Expert
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Expert
Expert
Expert
Intermediate
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