Available to hire
I am a creative professional specializing in brand identity, visual communication, and digital marketing. I craft cohesive brand experiences across platforms through strategic storytelling and design.
I am passionate about sustainability and human-centered design, with strong collaborative skills and a focus on brand growth and engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
German
Intermediate
Work Experience
Community & Brand Manager at Rayas Collective
January 1, 2024 - PresentDefined and implemented a cohesive visual and verbal identity across all digital platforms, ensuring alignment with brand guidelines and customer personas. Developed and supported brand strategy execution by maintaining consistent storytelling and design across social media, email, and web channels. Collaborated with design and marketing teams to deliver unified brand experiences and improve overall communication tone and style.
Community & Brand Manager at Rayas Collective
January 1, 2024 - PresentDefined and implemented a cohesive visual and verbal identity across all digital platforms, ensuring alignment with brand guidelines and customer personas. Developed and supported brand strategy execution by maintaining consistent storytelling and design across social media, email, and web channels. Collaborated with design and marketing teams to deliver unified brand experiences and improve overall communication tone and style.
Brand & Visual Identity Designer at Freelance
December 31, 2023 - September 9, 2025Developed brand identity systems and visual storytelling strategies for emerging Colombian brands. Created multi-channel content for social media, email marketing, and web, tailored to audience insights and tone of voice. Advised on digital presence and customer engagement tactics to improve brand perception and loyalty. Improved consistency across campaigns, increasing brand recognition and engagement; delivered branding kits and content calendars aligned with business goals and seasonal campaigns.
Brand & Visual Identity Designer at Freelance Brand & Visual Identity Designer (Remote)
January 1, 2023 - September 9, 2025Developed brand identity systems and visual storytelling strategies for emerging Colombian brands. Created multi-channel content for social media, email marketing, and web, tailored to audience insights and tone of voice. Advised on digital presence and customer engagement tactics to improve brand perception and loyalty. Improved consistency across campaigns, increasing brand recognition, helped generate 30% more engagement through tone-aligned content. Delivered branding kits and content calendars aligned with business goals and seasonal campaigns.
Graphic Designer at Nueva Vida S.A
October 1, 2021 - September 9, 2025Developed packaging design and identity manuals for new product launches, ensuring brand clarity and shelf impact. Designed visual content for web, email, and social channels aligned with audience journey and business objectives. Collaborated with marketing teams to test and iterate content performance across platforms.
Graphic Designer at Nueva Vida S.A
October 1, 2021 - September 9, 2025Developed packaging design and identity manuals for new product launches, ensuring brand clarity and shelf impact. Designed visual content for web, email, and social channels aligned with audience journey and business objectives. Collaborated with marketing teams to test and iterate content performance across platforms.
Graphic Design Intern at SODEXO S.A
August 1, 2020 - September 9, 2025Designed internal and external communication assets for health-focused dining environments. Created branded content for social media, aligning visuals with public health messaging and user needs. Supported digital content optimization efforts to enhance usability and visual engagement.
Graphic Design Intern at SODEXO S.A
August 1, 2020 - September 9, 2025Designed internal and external communication assets for health-focused dining environments. Created branded content for social media, aligning visuals with public health messaging and user needs. Supported digital content optimization efforts to enhance usability and visual engagement.
Education
Bachelor in Graphic Design at Universidad Jorge Tadeo Lozano
January 1, 2015 - January 1, 2020Branded Content at Cámara de Comercio de Bogotá
January 1, 2020 - January 1, 2020Digital Marketing Fundamentals at Google
January 1, 2020 - January 1, 2020Brand Management at Coursera (University of London)
January 11, 2030 - September 9, 2025Bachelor of Graphic Design at Universidad Jorge Tadeo Lozano, Bogotá
January 1, 2015 - January 1, 2020Qualifications
Branded Content
January 1, 2020 - September 9, 2025Digital Marketing Fundamentals
January 1, 2020 - September 9, 2025Brand Management
January 11, 2030 - September 9, 2025Graphic Design
January 11, 2030 - September 9, 2025Branded Content
January 1, 2020 - January 1, 2020Digital Marketing Fundamentals
January 1, 2020 - January 1, 2020Brand Management
January 11, 2030 - January 1, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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