I’m a multidisciplinary designer and creative leader with more than a decade of experience shaping brand campaigns from concept to production. As Senior Art Director at Vans, I led the campaign creation process across EMEA, oversaw production and execution, and guided strategic thinking to translate budgets, strategy, and consumer insights into assets across 3D windows, in-store, digital, and wholesale channels. I enjoy mentoring teams and collaborating with external agencies to deliver cohesive experiences.
Outside work, I pursue painting, typography, illustration, and photography, and draw on my studies in design theory and international design management to stay curious and adaptable in fast-paced creative environments.
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