I'm a multidisciplinary designer and creative leader with more than a decade of experience shaping brand campaigns from concept to production. As Senior Art Director at Vans, I led the campaign creation process across EMEA, oversaw production and execution, and guided strategic thinking to translate budgets, strategy, and consumer insights into assets across 3D windows, in-store, digital, and wholesale channels. I enjoy mentoring teams and collaborating with external agencies to deliver cohesive experiences. Outside work, I pursue painting, typography, illustration, and photography, and draw on my studies in design theory and international design management to stay curious and adaptable in fast-paced creative environments.

Dinos Sassalos

I'm a multidisciplinary designer and creative leader with more than a decade of experience shaping brand campaigns from concept to production. As Senior Art Director at Vans, I led the campaign creation process across EMEA, oversaw production and execution, and guided strategic thinking to translate budgets, strategy, and consumer insights into assets across 3D windows, in-store, digital, and wholesale channels. I enjoy mentoring teams and collaborating with external agencies to deliver cohesive experiences. Outside work, I pursue painting, typography, illustration, and photography, and draw on my studies in design theory and international design management to stay curious and adaptable in fast-paced creative environments.

Available to hire

I’m a multidisciplinary designer and creative leader with more than a decade of experience shaping brand campaigns from concept to production. As Senior Art Director at Vans, I led the campaign creation process across EMEA, oversaw production and execution, and guided strategic thinking to translate budgets, strategy, and consumer insights into assets across 3D windows, in-store, digital, and wholesale channels. I enjoy mentoring teams and collaborating with external agencies to deliver cohesive experiences.

Outside work, I pursue painting, typography, illustration, and photography, and draw on my studies in design theory and international design management to stay curious and adaptable in fast-paced creative environments.

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Language

Greek, Modern
Fluent
English
Fluent
French
Intermediate
Italian
Intermediate
Spanish; Castilian
Beginner

Work Experience

Senior Art Director at Vans
February 1, 2024 - September 9, 2025
Managed campaign creation from concept to shoot for all brand & co-creation campaigns in EMEA; oversaw production and execution; contributed to strategic campaign thinking based on budget and consumer insights; led and mentored a design and project management team responsible for production and distribution of channel-specific assets across 3D window, in-store, digital, ecommerce, Vans channels and wholesale partners.
Creative Services Manager (Art Director) at Vans
December 1, 2018 - September 9, 2025
Art Direction & Design for campaigns (photoshoot to final execution), global campaign localization, and bespoke Key Account campaigns. Art Directed and designed 15+ Vans campaigns across OOH, Window, In-Store, POS, POP, Events; Elevated Window Campaigns, Showroom & Tradeshow branding. Creative Services: tracker/traffic management, localized catalogues, calendar management, asset distribution. Managed EMEA design team (five designers) since Jan 2016 and oversaw the Vans 50th Anniversary Campaign; managed external agencies and freelance photographers.
Graphic Designer at Vans & Reef
December 1, 2013 - September 9, 2025
Graphic design, illustration, branding and brand consistency; media plan (print/online), OOH, window & in-store, POS, POP, events; onboarded Reef to lead exclusively in 2013 while continuing Vans work; inducted and trained 2 new design team members in 2013.
Senior Designer at Gazelli Ltd
March 1, 2012 - September 9, 2025
Below and above the line strategy and design; brand and product development; packaging; in-store displays and pop-up store design.
Book Design & Collateral Material Designer at Playground-Studio Ltd (cooperation with SML Events)
August 1, 2011 - September 9, 2025
Designed the Shoreditch Unbound Book and oversaw production & printing; designed collateral material (brochures, flyers, posters) for Shoreditch Unbound Project; selected works featured in the book.
Book Design, Collateral Material & In-house Agency Services at Playground-Studio Ltd (cooperation with Shine Communications PR Agency)
March 1, 2011 - September 9, 2025
Designed the Swarming in the Statusphere Book & Poster; acted as Shine’s in-house creative agency for various projects.
Creative Director - Founder at Playground-Studio Ltd
December 1, 2012 - September 9, 2025
Co-founded and led a graphic design company offering graphic design and art direction services.
Internship - Junior Designer at Upset! Advertising Agency
January 1, 2009 - September 9, 2025
Involved in creative meetings; designed print advertisements for brands such as AEGEAN, IKEA, VODAFONE and more.
Senior Art Director at Vans
February 1, 2024 - September 9, 2025
Lead the campaign creation process end-to-end for brand and co-creation campaigns in EMEA; oversee production and execution; contribute to strategic thinking informing asset creation; mentor a design team; manage asset distribution across channels including 3D windows, in-store design, digital/ecommerce, and wholesale; coordinate with external agencies and freelancers.
Creative Services Manager (Art Director) at Vans
December 1, 2018 - September 9, 2025
Art Direction & Design for campaigns; global campaign localization; bespoke Key Account campaigns; directed 15+ Vans campaigns; managed Creative Services tracker, local catalogues and calendars; asset management and distribution; managed the EMEA design team and external agencies.
Graphic Designer at Vans & Reef
December 1, 2013 - September 9, 2025
Graphic Design, Illustration, Branding; Media Plan (Print and Online); OOH, Window & In-Store, POS, POP, Events; Key Account elevated campaigns; showroom & tradeshow branding; localization and asset management. In 2013 oversaw Reef exclusively while continuing to design for Vans; inducted and trained two new team members.
Senior Designer at Gazelli Ltd
March 1, 2012 - September 9, 2025
Below and above the line strategy and design; Brand and Product development; Packaging; In-store displays and pop-up store design.
Book Designer at Playground-Studio Ltd (cooperation with SML Events)
August 1, 2011 - September 9, 2025
Designed Shoreditch Unbound Book and oversaw production & printing; designed collateral for Shoreditch Unbound Project (brochures, flyers, posters, etc.). Some work featured in the book.
Graphic Designer at Playground-Studio Ltd (cooperation with Shine Communications PR Agency)
March 1, 2011 - September 9, 2025
Book Design, Collateral Material & in-house agency services; designed Swarming in the Statusphere Book & Poster and oversaw production/printing; acted as Shine’s in-house creative agency for various projects.
Creative Director - Founder at Playground-Studio Ltd
December 1, 2012 - September 9, 2025
Co-founded graphic design company offering graphic design and art direction services; led creative direction and production.
Junior Designer (Intern) at Upset! Advertising Agency
January 1, 2009 - September 9, 2025
Internship; participated in creative meetings; designed print advertisements for brands such as AEGEAN, IKEA, and VODAFONE.

Education

Diploma in Graphic Design at Shillington College
January 1, 2009 - April 1, 2009
Masters in International Design and Communications Management at The University of Warwick
September 1, 2007 - July 1, 2008
Bachelor of Arts in Communication at The American College of Greece / Deree College
September 1, 2003 - June 1, 2007
Diploma in Graphic Design at Shillington College
January 1, 2009 - April 1, 2009
Masters in International Design and Communications Management at The University of Warwick
September 1, 2007 - July 1, 2008
Bachelor of Arts in Communication - Advertising & Public Relations at The American College of Greece / Deree College
September 1, 2003 - June 1, 2007

Qualifications

Diploma in Graphic Design
January 1, 2009 - April 1, 2009
Masters in International Design and Communications Management
September 1, 2007 - July 1, 2008
Bachelor of Arts in Communication (Advertising & Public Relations)
September 1, 2003 - June 1, 2007

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other, Wholesale & Distribution