Elena Alberti

E-Commerce Assistant at Giovanni Raspini

Use of Salesforce (Staging, Production, OMS etc). Email Marketing Specialist (DEM; from email creation to delivery). Use of Excel, Panthera's and Canva. Managing the E-Commerce Site (preparing the website for collection launches, daily management of STL files, images, products, and sorting). Study of CTA, PDP and PLP implementations. SEO. Site Merchandising and use of Page Designer. Create content for the Site. Taking part of call and webinar to better understand customer use of the website and how to implement their stay. Benchmark Analysis.

Horse Riding Instructor's Assistant at Rendola Riding

Stable maintenance – Overview horse lessons - Assist and support children or beginners

Assistant Journalist at La Nazione

Collaborating with professionals at the newspaper 'La Nazione', Florence. Tasks performed: a. Information research in databases b. Writing articles and reports.

E-Commerce Assistant at Giovanni Raspini

Responsible for e-commerce operations including Salesforce (staging, production, and OMS), email marketing (DEM from creation to delivery), site content creation and asset management, managing the e-commerce site (launch preparation, daily management of assets and products), and ongoing optimization of CTAs, PDP/PLP, SEO, site merchandising, and Page Designer. Also involved in content creation for the site, and participated in calls/webinars to understand user behavior and improve the customer experience; conducted benchmark analyses.

Horse riding Instructor's Assistant at Rendola Riding

Stable maintenance; oversee horse lessons; assist and support children or beginners.

Assistant Journalist at La Nazione

Collaborated with professionals at the newspaper La Nazione. Tasks included information research in databases and writing articles and reports.

E-Commerce Assistant at Giovanni Raspini

Oversees e-commerce operations: uses Salesforce for staging, production, and OMS; drives email marketing campaigns (DEM) from creation to delivery; handles Excel, Panthera, and Canva; manages the e-commerce site (preparing for collection launches, daily handling of STL files, images, and product data); analyzes CTA, PDP, and PLP implementations; conducts SEO and site merchandising using Page Designer; creates site content; participates in calls and webinars to understand user behavior and improve the customer stay; performs benchmark analyses.

Horse Riding Instructor's Assistant at Rendola Riding

Stable maintenance; oversee horse lessons; assist and support children or beginners.