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Hi, I'm Amelie Enström, a Sweden-based digital marketing and e-commerce leader focused on building profitable direct-to-consumer brands. I founded Apris Sportswear and have led growth across product, marketing, and customer experience, shaping strategies that scale online businesses and drive measurable results. My passion lies in crafting seamless customer journeys, optimizing funnels, and leading diverse teams to deliver impact. I've steered global marketing efforts, built high-performing e-commerce platforms, and collaborated across functions to turn data into actionable growth.…Hi, I'm Amelie Enström, a Sweden-based digital marketing and e-commerce leader focused on building profitable direct-to-consumer brands. I founded Apris Sportswear and have led growth across product, marketing, and customer experience, shaping strategies that scale online businesses and drive measurable results. My passion lies in crafting seamless customer journeys, optimizing funnels, and leading diverse teams to deliver impact. I've steered global marketing efforts, built high-performing e-commerce platforms, and collaborated across functions to turn data into actionable growth.

Amelie Enström

Brand Strategist, Growth Marketer, Creative Director, +4

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Hi, I'm Amelie Enström, a Sweden-based digital marketing and e-commerce leader focused on building profitable direct-to-consumer brands. I founded Apris Sportswear and have led growth across product, marketing, and customer experience, shaping strategies that scale online businesses and drive measurable results. My passion lies in crafting seamless customer journeys, optimizing funnels, and leading diverse teams to deliver impact. I've steered global marketing efforts, built high-performing e-commerce platforms, and collaborated across functions to turn data into actionable growth.…Hi, I'm Amelie Enström, a Sweden-based digital marketing and e-commerce leader focused on building profitable direct-to-consumer brands. I founded Apris Sportswear and have led growth across product, marketing, and customer experience, shaping strategies that scale online businesses and drive measurable results. My passion lies in crafting seamless customer journeys, optimizing funnels, and leading diverse teams to deliver impact. I've steered global marketing efforts, built high-performing e-commerce platforms, and collaborated across functions to turn data into actionable growth.

Available to hire

Hi, I’m Amelie Enström, a Sweden-based digital marketing and e-commerce leader focused on building profitable direct-to-consumer brands. I founded Apris Sportswear and have led growth across product, marketing, and customer experience, shaping strategies that scale online businesses and drive measurable results.

My passion lies in crafting seamless customer journeys, optimizing funnels, and leading diverse teams to deliver impact. I’ve steered global marketing efforts, built high-performing e-commerce platforms, and collaborated across functions to turn data into actionable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

CMO / CDO at Cura Sweden

December 31, 2023 - September 9, 2025

Full P&L and budget responsibility for marketing and e-commerce across Sweden and Europe; ongoing funnel analysis and bottleneck elimination; optimization of conversion rates, campaigns, and customer experience; member of the executive team, leading marketing department (6 FTEs).

Founder & CEO at Apris Sportswear

January 1, 2023 - Present

Founded and scaled a global DTC brand on Shopify; full P&L responsibility; optimized customer acquisition, journeys, and retention; KPI-driven growth across ads, conversion rate optimization (CRO), and CRM; led cross-functional teams and partnerships.

CMO/CDO at Cura of Sweden

January 1, 2023 - September 9, 2025

Led marketing and e-commerce with full PnL across Sweden and Europe. Managed budget and funnel optimization, continuous analysis to reduce bottlenecks, and improve conversion rates, campaigns, and customer experience. Member of the executive team, overseeing a 6-person marketing unit.

Founder & CEO at Apris Sportswear

January 1, 2023 - Present

Founded and scaled a global DTC brand on Shopify with full P&L and sales responsibility. Drove KPI-based growth, focusing on demand generation, consumer acquisition, retention, and optimization of CAC/LTV. Oversaw content creation, influencer partnerships, PR and events; managed CRM (Klaviyo), customer support, and wholesale expansion.

Brand & E-commerce Manager at Schalin's Ringar

December 31, 2022 - September 9, 2025

Built Schalins Ringar's e-commerce from the ground up with a re-brand; full funnel responsibility including campaigns and content (Google, Meta, Pinterest, CRM); defined KPIs and dashboards to track digital sales and conversions.

Brand & E-commerce Manager at Schalins Ringar AB

January 1, 2022 - September 9, 2025

Built and scaled the e-commerce business from the ground up, led re-branding, and managed content (Google, Meta, Pinterest, CRM). Defined KPIs and dashboards to track digital sales and conversions.

Head of Digital at ICA Banken

December 31, 2021 - September 9, 2025

Responsible for digital sales via SEO, SEM, and affiliate channels; led customer journey development, CRO and conversion optimization; managed the digital team (UX, product owner, analysts, performance marketing).

Head of Digital at ICA Banken

January 1, 2021 - September 9, 2025

Responsible for digital sales via SEO, SEM, and affiliate channels. Led the customer journey development, CRO and conversion optimization. Managed the digital team (UX, product owner, analysts, performance marketing).

E-commerce Manager at Filippa K

December 31, 2017 - September 9, 2025

Responsible for global e-commerce across 28 markets; omnichannel transformation; full budget and P&L responsibility including KPI and ROI tracking.

E-commerce Manager at Filippa K

January 1, 2017 - September 9, 2025

Responsible for global e-commerce across 28 markets. Key driver of omnichannel transformation. Full budget and PnL responsibility with KPI & ROI tracking.