Available to hire
I am a results-oriented Digital Marketing Specialist with 11+ years of experience driving performance-focused campaigns across multiple channels, specializing in Google Ads and Paid Media strategies.
Over the past six years, I’ve worked as a consultant with several businesses to develop data-driven strategies that enhance ROI, optimize budgets and deliver measurable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Performance Media & Digital Marketing Consultant at Self-employed / Independent Consultant
October 1, 2018 - PresentDevelop and execute performance marketing strategies for SMEs, driving measurable growth across multiple digital channels. SEM optimization (Search, Shopping and Performance Max) for maximum ROI; Social Media Marketing; Retargeting; Data analysis & reporting. Campaigns run for PharmaPower, KoruKids, Dual Communication, Cesarine.
ADV Strategist at Emmemedia
October 1, 2018 - September 9, 2025Development of multi-channel digital strategies for local businesses.
Performance Biddable Manager at Wavemaker UK
March 1, 2018 - September 9, 2025Management of Paid Search campaigns for corporates.
Paid Media Manager at Koozai
December 1, 2017 - September 9, 2025Strategy and management of Paid Search and Paid Social campaigns for local SMEs.
Senior Paid Search Executive at Performics
October 1, 2017 - September 9, 2025Management of Paid Search and Paid Social campaigns for B2B and B2C clients. Reporting, analysis and planning to achieve the ROI targets. Bid strategies in DoubleClick. Budget tracking and monitoring.
Digital Marketing Manager at Musement S.r.l.
November 1, 2016 - September 9, 2025PPC campaigns monitoring and analysis to reach the ROI target. Mobile App campaigns, A/B tests on landing pages, bid strategies in DoubleClick.
Digital Marketing Specialist at Musement S.r.l.
September 1, 2015 - September 9, 2025Creation and optimization of Paid Search and Paid Social Media campaigns, with a strictly focus on the main KPIs.
Web Marketing Assistant at Prenatal Spa
June 1, 2014 - September 9, 2025Web Marketing Assistant supporting online marketing activities for Prenatal Spa (Agrate Brianza).
Education
Bachelor’s Degree in Marketing, Corporate Communication and Global Markets at Università degli Studi Milano-Bicocca, Milan
January 1, 2009 - January 1, 2013Erasmus Project at Universidad del País Vasco
August 1, 2011 - March 1, 2012Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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